Francesco Ambrogetti
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{"id":6620233349,"title":"Emotionraising","handle":"emotionraising","description":"\u003ch4\u003eEmotionraising: How to astonish, disturb, seduce and convince the brain to support good causes\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Emotionraising TOC\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Emotionraising-Table_of_contents.pdf?3418589811246896369\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca title=\"Emotionraising Excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Emotionraising_Excerpt.pdf?3041856757324815066\" rel=\"noopener noreferrer\"\u003e Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" target=\"_blank\" title=\"Ambrogetti interview\" rel=\"noopener noreferrer\"\u003ePodcast \u003c\/a\u003e~ \u003ca href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=thegoodsuspended\" target=\"_blank\" title=\"The Good Suspended video blog\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eHave you ever wondered what makes you cry when you watch a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, this book explains how our brain decides. It explores the specific emotions that are activated in the mesmo-limbic system in the brain, the same part that controls our heartbeat, our memories and reacts to stimuli and rewards. \u003cbr\u003e\u003cbr\u003eUsing more than twenty years of fundraising experience from around the world, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization.\u003cbr\u003e \u003cbr\u003eUtilizing practical fundraising examples and successful cases (and also mistakes and errors) this book explains how igniting emotions is the key to everything we do and, in particular, the decisive element when we act to support others.\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eis leading the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and has published articles on fundraising in specialized blogs and magazines.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Emotionraising\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\"Very few fundraisers spend even a small amount of time reflecting on how they will make their donors feel when they communicate. And they must. Emotion is key not only to generating a response, it is also essential in building retention and loyalty. This book provides a deliciously practical insight into the science of emotion, sharing some of the latest thinking in the domains of economics, neuro-science and psychology. \u003cem\u003eEmotionraising\u003c\/em\u003e is a modern fundraising classic that no reflective practitioner should be without.\"\u003cbr\u003e— Adrian Sargeant PhD, Professor of Fundraising and Director, University of Plymouth\u003c\/p\u003e\n\u003cp\u003e“In this landmark book, \u003cem\u003eEmotionraising\u003c\/em\u003e, veteran fundraiser Francesco “Frankie” Ambrogetti has marshalled all the best and latest in neuroscience and behavioral science research—findings as they relate to fundraising. \u003cem\u003eEmotionraising\u003c\/em\u003e is jam packed with both the theory and the empirical proof of how and why “emotion” works. And why, when the six key emotions are applied correctly their use is as predictable as the application of any other scientific principle. \u003cem\u003eEmotionraising\u003c\/em\u003e is more than a first-of-its-kind reference work for fundraisers. It’s a treasure trove you can put to work immediately in your daily work.” \u003cbr\u003e— Roger Craver, Editor, The Agitator, Chilmark, Massachusetts\u003c\/p\u003e\n\u003cp\u003e“This book will work its magic for you, too, but not if you keep it neatly stacked on your bookshelf... Lend your copy widely, or better still, buy one each for all your colleagues. Expect to see it passed around the office bristling with post-it notes. Get it extra-well thumbed and opened by asking each colleague at suitable intervals, “how has \u003cem\u003eEmotionraising\u003c\/em\u003e changed how you view and do your job?” You’ll learn a lot from the answers. I commend this book to you, in all its wonderfulness.”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEmotionraising: How to astonish, disturb, seduce and convince the brain to support good causes\u003cbr\u003e\u003c\/em\u003eISBN 978-1-927375-38-9 Civil Sector Press 2016\u003cbr\u003e173 pages soft cover \/ 6 x 9 in \/ 400 gr\u003c\/p\u003e","published_at":"2016-11-28T15:06:00-05:00","created_at":"2016-11-01T18:20:54-04:00","vendor":"Francesco Ambrogetti","type":"Soft cover","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":22165076357,"title":"Emotionraising soft cover","option1":"Emotionraising soft cover","option2":null,"option3":null,"sku":"c249","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Emotionraising - Emotionraising soft cover","public_title":"Emotionraising soft cover","options":["Emotionraising soft cover"],"price":5500,"weight":400,"compare_at_price":null,"inventory_quantity":-440,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-38-9","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-front.jpg?v=1557956189","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-back.jpg?v=1557956189"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-front.jpg?v=1557956189","options":["Title"],"media":[{"alt":null,"id":158939709475,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-front.jpg?v=1557956189"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-front.jpg?v=1557956189","width":500},{"alt":null,"id":158939742243,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-back.jpg?v=1557956189"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/emotionraising-back.jpg?v=1557956189","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eEmotionraising: How to astonish, disturb, seduce and convince the brain to support good causes\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Emotionraising TOC\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Emotionraising-Table_of_contents.pdf?3418589811246896369\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca title=\"Emotionraising Excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Emotionraising_Excerpt.pdf?3041856757324815066\" rel=\"noopener noreferrer\"\u003e Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" target=\"_blank\" title=\"Ambrogetti interview\" rel=\"noopener noreferrer\"\u003ePodcast \u003c\/a\u003e~ \u003ca href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=thegoodsuspended\" target=\"_blank\" title=\"The Good Suspended video blog\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eHave you ever wondered what makes you cry when you watch a video, what makes you willing to donate to a cause? Based on recent discoveries in neurosciences applied to marketing and fundraising, this book explains how our brain decides. It explores the specific emotions that are activated in the mesmo-limbic system in the brain, the same part that controls our heartbeat, our memories and reacts to stimuli and rewards. \u003cbr\u003e\u003cbr\u003eUsing more than twenty years of fundraising experience from around the world, Francesco Ambrogetti explains why and how emotions guide our decisions and the role they play when we decide to support a cause or an organization.\u003cbr\u003e \u003cbr\u003eUtilizing practical fundraising examples and successful cases (and also mistakes and errors) this book explains how igniting emotions is the key to everything we do and, in particular, the decisive element when we act to support others.\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eis leading the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and has published articles on fundraising in specialized blogs and magazines.\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Emotionraising\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\"Very few fundraisers spend even a small amount of time reflecting on how they will make their donors feel when they communicate. And they must. Emotion is key not only to generating a response, it is also essential in building retention and loyalty. This book provides a deliciously practical insight into the science of emotion, sharing some of the latest thinking in the domains of economics, neuro-science and psychology. \u003cem\u003eEmotionraising\u003c\/em\u003e is a modern fundraising classic that no reflective practitioner should be without.\"\u003cbr\u003e— Adrian Sargeant PhD, Professor of Fundraising and Director, University of Plymouth\u003c\/p\u003e\n\u003cp\u003e“In this landmark book, \u003cem\u003eEmotionraising\u003c\/em\u003e, veteran fundraiser Francesco “Frankie” Ambrogetti has marshalled all the best and latest in neuroscience and behavioral science research—findings as they relate to fundraising. \u003cem\u003eEmotionraising\u003c\/em\u003e is jam packed with both the theory and the empirical proof of how and why “emotion” works. And why, when the six key emotions are applied correctly their use is as predictable as the application of any other scientific principle. \u003cem\u003eEmotionraising\u003c\/em\u003e is more than a first-of-its-kind reference work for fundraisers. It’s a treasure trove you can put to work immediately in your daily work.” \u003cbr\u003e— Roger Craver, Editor, The Agitator, Chilmark, Massachusetts\u003c\/p\u003e\n\u003cp\u003e“This book will work its magic for you, too, but not if you keep it neatly stacked on your bookshelf... Lend your copy widely, or better still, buy one each for all your colleagues. Expect to see it passed around the office bristling with post-it notes. Get it extra-well thumbed and opened by asking each colleague at suitable intervals, “how has \u003cem\u003eEmotionraising\u003c\/em\u003e changed how you view and do your job?” You’ll learn a lot from the answers. I commend this book to you, in all its wonderfulness.”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEmotionraising: How to astonish, disturb, seduce and convince the brain to support good causes\u003cbr\u003e\u003c\/em\u003eISBN 978-1-927375-38-9 Civil Sector Press 2016\u003cbr\u003e173 pages soft cover \/ 6 x 9 in \/ 400 gr\u003c\/p\u003e"}
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Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes Table of Contents ~ Excerpt ~ Podcast ~...
{"id":6620325773474,"title":"Hooked on a Feeling","handle":"hooked-on-a-feeling","description":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2021-03-22T17:04:02-04:00","created_at":"2021-03-22T09:41:54-04:00","vendor":"Francesco Ambrogetti","type":"Soft cover","tags":[],"price":5500,"price_min":5500,"price_max":5500,"available":true,"price_varies":false,"compare_at_price":5500,"compare_at_price_min":5500,"compare_at_price_max":5500,"compare_at_price_varies":false,"variants":[{"id":39488323354786,"title":"Hooked on a Feeling soft cover","option1":"Hooked on a Feeling soft cover","option2":null,"option3":null,"sku":"c263","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hooked on a Feeling - Hooked on a Feeling soft cover","public_title":"Hooked on a Feeling soft cover","options":["Hooked on a Feeling soft cover"],"price":5500,"weight":400,"compare_at_price":5500,"inventory_quantity":-58,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","options":["Title"],"media":[{"alt":null,"id":20687129739426,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","width":500},{"alt":null,"id":20687179579554,"position":2,"preview_image":{"aspect_ratio":1.174,"height":167,"width":196,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"},"aspect_ratio":1.174,"height":167,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049","width":196}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e"}
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Hooked on a Feeling
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Hooked on a Feeling: How the passion and devotion for good causes become memories and identities Table of Contents |...
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