Changing Looks - Changing Lives


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by Eleanor Fulcher

In her inspiring memoir, Eleanor Fulcher tells her amazing life story with energy, humor and honesty. Growing up in Toronto’s east end, Eleanor gained confidence through dance, sports and self-reliance. But it was the 1940s and ‘50s, and a young woman was expected to become a nurse, stewardess, teacher or secretary – only until she became a stay-at-home mom.

Eleanor wanted more, so in 1960, she borrowed $500 and started the Eleanor Fulcher School of Beauty, which eventually became Canada’s largest and most successful school of modeling, self-improvement and talent. Later, she opened Canada’s first spa. Eleanor Fulcher was the fashion and beauty celebrity, appearing on television and radio, captivating audiences as a public speaker, writing a newspaper column, producing the annual sold-out Eleanor Fulcher Model of the Year Awards Fashion Show, and much more – plus raising a family.

Four decades and thousands of students later, the values of the Eleanor Fulcher School remain true: the cornerstone of real beauty is realizing your full potential – something Eleanor Fulcher knows a lot about.

ISBN  978-1-927375-24-2  Hilborn Group Ltd. 2015

282 pages / soft cover / 6 x 9 inches 499 gr approx (1.1 lb)