Digital Products
- Grid List
{"id":335616469,"title":"Handbook of Direct Marketing for Non-Profit PDF","handle":"handbook-of-direct-marketing-for-non-profit-organizations-pdf","description":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\"\u003e\u003c\/span\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“The Handbook of Direct Marketing for Non-Profit Organizations is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 \u003cbr\u003e170 pages PDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-27T01:02:00-04:00","created_at":"2014-06-27T01:02:13-04:00","vendor":"Billy Sharma","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":815289969,"title":"Direct Marketing Handbook PDF","option1":"Direct Marketing Handbook PDF","option2":null,"option3":null,"sku":"c125e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Handbook of Direct Marketing for Non-Profit PDF - Direct Marketing Handbook PDF","public_title":"Direct Marketing Handbook PDF","options":["Direct Marketing Handbook PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","options":["Title"],"media":[{"alt":null,"id":22644097059,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","width":500},{"alt":null,"id":22644129827,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\"\u003e\u003c\/span\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“The Handbook of Direct Marketing for Non-Profit Organizations is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 \u003cbr\u003e170 pages PDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
Handbook of Direct Marketing for Non-Profit PDF
$18.50
The Handbook of Direct Marketing for Non-profit Organizations PDF See Excerpt ~ Table of Contents ~ Author Bio ~ Print Version This practical reference...
{"id":7696221733026,"title":"How to Create Lifelong Donors Through Monthly Giving eBook","handle":"how-to-create-lifelong-donors-through-monthly-giving-ebook","description":"\u003cp\u003e\u003cstrong\u003eHow to Create Lifelong Donors Through Monthly Giving eBook\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll rejoice \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor\u003c\/span\u003e\u003cspan\u003e you’ll grimace when you read Harvey McKinnon’s new book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/span\u003e\u003cspan\u003e. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePractically ANY organization can attract monthly donors.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEven if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eYour file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWith great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.\u003cbr\u003e\u003cbr\u003eCivil Sector Press 2022 (First published by Emerson \u0026amp; Church in March, 2020)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/emerson-church\/products\/how-to-create-lifelong-donors-through-monthly-giving-1\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:57-04:00","created_at":"2022-10-10T19:13:57-04:00","vendor":"Harvey McKinnon","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627056290,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e019e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Create Lifelong Donors Through Monthly Giving eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Create-Lifelong-Dono.jpg?v=1665443637"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Create-Lifelong-Dono.jpg?v=1665443637","options":["Title"],"media":[{"alt":null,"id":26826158112930,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Create-Lifelong-Dono.jpg?v=1665443637"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Create-Lifelong-Dono.jpg?v=1665443637","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eHow to Create Lifelong Donors Through Monthly Giving eBook\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll rejoice \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor\u003c\/span\u003e\u003cspan\u003e you’ll grimace when you read Harvey McKinnon’s new book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/span\u003e\u003cspan\u003e. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePractically ANY organization can attract monthly donors.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEven if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eYour file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWith great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.\u003cbr\u003e\u003cbr\u003eCivil Sector Press 2022 (First published by Emerson \u0026amp; Church in March, 2020)\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/emerson-church\/products\/how-to-create-lifelong-donors-through-monthly-giving-1\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
How to Create Lifelong Donors Through Monthly Giving eBook
$22.00
How to Create Lifelong Donors Through Monthly Giving eBook You’ll rejoice or you’ll grimace when you read Harvey McKinnon’s new book, How to...
{"id":7696222027938,"title":"How to Turn Your Words into Money eBook","handle":"how-to-turn-your-words-into-money-ebook","description":"\u003cp\u003e\u003cstrong\u003eHow to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAre you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eJeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-turn-your-words-into-money\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:14:02-04:00","created_at":"2022-10-10T19:14:02-04:00","vendor":"Jeff Brooks","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627482274,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e021e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"How to Turn Your Words into Money eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-31,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Turn-Your-Words-into_9426d0be-09b1-4520-86f6-87ca8dbbccfb.jpg?v=1665443643"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Turn-Your-Words-into_9426d0be-09b1-4520-86f6-87ca8dbbccfb.jpg?v=1665443643","options":["Title"],"media":[{"alt":null,"id":26826160701602,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Turn-Your-Words-into_9426d0be-09b1-4520-86f6-87ca8dbbccfb.jpg?v=1665443643"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Turn-Your-Words-into_9426d0be-09b1-4520-86f6-87ca8dbbccfb.jpg?v=1665443643","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eHow to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAre you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eJeff Brooks, one of America's top fundraising writers, pulls back the curtain on the counterintuitive world of fundraising to reveal, among other things, the sentence top writers always use to start every project; the easy revision that will improve your writing nearly every time; the tested truth about making donors feel guilty; how the pros tell powerful stories even when they can't find the right story; and a proven template for a sure-fire, never-fail fundraising letter.\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-turn-your-words-into-money\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
How to Turn Your Words into Money eBook
$22.00
How to Turn Your Words Into Money: The Master Fundraiser's Guide to Persuasive Writing eBook Are you ready to write...
{"id":7696220913826,"title":"If Only You'd Known, You Would Have Raised So Much More eBook","handle":"if-only-youd-known-you-would-have-raised-so-much-more-ebook","description":"\u003cp\u003e\u003cstrong\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:42-04:00","created_at":"2022-10-10T19:13:42-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717624467618,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e011e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"If Only You'd Known, You Would Have Raised So Much More eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622","options":["Title"],"media":[{"alt":null,"id":26826155589794,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
If Only You'd Known, You Would Have Raised So Much More eBook
$22.00
If Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising...
{"id":348045681,"title":"Innovate, Collaborate or Die PDF","handle":"innovate-collaborate-or-die-pdf","description":"\u003ch4\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Sample.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/InnovateTOC.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Bios.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAuthor Bio\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/admin\/products\/348045681#temp_created_link\"\u003es\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWhile mergers and acquisitions have become very popular in the business world, with good and bad results, they are still relatively rare in the non-profit world. However, these strategies can be a powerful option for a non-profit to fulfill its mission, achieve specific goals and gain economies of scale.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/em\u003e guides you through with helpful check-lists, templates, survey tools and much more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eInnovate, Collaborate or Die\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is an invaluable resource tool for charities. Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is well organized, concisely written and easy to understand. It covers virtually every aspect of any type of re-organization and leaves no stone unturned. It will undoubtedly become the definitive resource guide for charities.” \u003cbr\u003e— E.C. Carla Zabek, Barrister \u0026amp; Solicitor, Mediator, past President and Legal Chair of Big Sisters of Canada.\u003c\/p\u003e\n\u003cp\u003e“A wealth of information that addresses every piece of the merger and acquisition puzzle!” \u003cbr\u003e— Linda Langston, Executive Director, Niagara Child and Youth Services\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-56-6 Civil Sector Press 2007\u003cbr\u003e109 pages PDF\u003c\/p\u003e","published_at":"2014-07-23T16:07:00-04:00","created_at":"2014-07-21T17:43:14-04:00","vendor":"Elaine M. Forbes, M.A. and Cynthia J. Manson","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":858334081,"title":"Innovate, Collaborate or Die PDF","option1":"Innovate, Collaborate or Die PDF","option2":null,"option3":null,"sku":"c016e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Innovate, Collaborate or Die PDF - Innovate, Collaborate or Die PDF","public_title":"Innovate, Collaborate or Die PDF","options":["Innovate, Collaborate or Die PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","options":["Title"],"media":[{"alt":null,"id":23205838883,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","width":500},{"alt":null,"id":23205871651,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Sample.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/InnovateTOC.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Bios.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAuthor Bio\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/admin\/products\/348045681#temp_created_link\"\u003es\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWhile mergers and acquisitions have become very popular in the business world, with good and bad results, they are still relatively rare in the non-profit world. However, these strategies can be a powerful option for a non-profit to fulfill its mission, achieve specific goals and gain economies of scale.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/em\u003e guides you through with helpful check-lists, templates, survey tools and much more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eInnovate, Collaborate or Die\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is an invaluable resource tool for charities. Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is well organized, concisely written and easy to understand. It covers virtually every aspect of any type of re-organization and leaves no stone unturned. It will undoubtedly become the definitive resource guide for charities.” \u003cbr\u003e— E.C. Carla Zabek, Barrister \u0026amp; Solicitor, Mediator, past President and Legal Chair of Big Sisters of Canada.\u003c\/p\u003e\n\u003cp\u003e“A wealth of information that addresses every piece of the merger and acquisition puzzle!” \u003cbr\u003e— Linda Langston, Executive Director, Niagara Child and Youth Services\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-56-6 Civil Sector Press 2007\u003cbr\u003e109 pages PDF\u003c\/p\u003e"}
You may also like:
Innovate, Collaborate or Die PDF
$18.50
Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit See Excerpt Table of Contents Author...
{"id":320338881,"title":"Lost Generation: Millenials eReport","handle":"lost-generation-millenials-ereport","description":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e","published_at":"2014-05-27T19:41:56-04:00","created_at":"2014-05-27T19:41:56-04:00","vendor":"John Suart","type":"digital product","tags":[],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":768573497,"title":"Lost Generation: Millenials PDF","option1":"Lost Generation: Millenials PDF","option2":null,"option3":null,"sku":"c212e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Lost Generation: Millenials eReport - Lost Generation: Millenials PDF","public_title":"Lost Generation: Millenials PDF","options":["Lost Generation: Millenials PDF"],"price":1799,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","options":["Title"],"media":[{"alt":null,"id":21853503523,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e"}
You may also like:
Lost Generation: Millenials eReport
$17.99
Lost Generation: Millenials. Why University Fundraising & Alumni Programs Are Failing Them. How to Reach Them and Raise More Money. See...
{"id":7696222060706,"title":"Making a Case Your Donors Will Love eBook","handle":"making-a-case-your-donors-will-love-ebook","description":"\u003cp\u003e\u003cstrong\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:14:04-04:00","created_at":"2022-10-10T19:14:04-04:00","vendor":"Jerold Panas","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627547810,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e022e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Making a Case Your Donors Will Love eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644","options":["Title"],"media":[{"alt":null,"id":26826160767138,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
Making a Case Your Donors Will Love eBook
$22.00
Making a Case Your Donors Will Love: The Secret to Selling the Dream You have a worthy project AND you've...
{"id":7696222159010,"title":"Making Money with Donor Newsletters eBook","handle":"making-money-with-donor-newsletters-ebook","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e","published_at":"2022-10-10T19:14:05-04:00","created_at":"2022-10-10T19:14:05-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627646114,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e023e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Making Money with Donor Newsletters eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","options":["Title"],"media":[{"alt":null,"id":26826160898210,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e"}
You may also like:
Making Money with Donor Newsletters eBook
$22.00
Making Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBookTom Ahern, one of the world's foremost authorities on...
{"id":335619701,"title":"Marketing To Win PDF","handle":"marketing-to-win-pdf","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-27T01:23:54-04:00","created_at":"2014-06-27T01:23:54-04:00","vendor":"Susan Sommers","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":815309013,"title":"Marketing To Win PDF","option1":"Marketing To Win PDF","option2":null,"option3":null,"sku":"c102e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win PDF - Marketing To Win PDF","public_title":"Marketing To Win PDF","options":["Marketing To Win PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","options":["Title"],"media":[{"alt":null,"id":22644228131,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","width":500},{"alt":null,"id":22644260899,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
Marketing To Win PDF
$18.50
Marketing to Win: Creating and Sustaining your Non-Profit Brand See Excerpt ~ Table of Contents ~ Print Version Non-profits need to differentiate themselves from...
{"id":1379600597056,"title":"Prospect Research in Canada: PDF Chapters","handle":"prospect-research-in-canada-pdf-chapters","description":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\" title=\"prospect research in canada soft cover\" target=\"_blank\"\u003ePurchase the entire book in soft cover format here\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e is intended for fundraisers and researchers just starting out with prospect research. This book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eNow the 12 chapters of this best-selling resource are available individually in a convenient downloadable PDF format. See Chapter details below or \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" title=\"Prospect Research Chapter list\" target=\"_blank\"\u003eClick here for printable list \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChapter 1 - Introduction to Prospect Research\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHistorical development of prospect research, APRA in Canada, Prospect research in the fundraising cycle, The role of the researcher within a fundraising team\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 2 - Research Ethics\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrust, integrity, accountability and conduct; Social media; Ethics case studies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 3 - Identifying and Researching Foundations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of foundations; Giving guidelines for foundations; Understanding foundation financials; Financial reporting to the CRA; What should be in a foundation profile\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 1 – Qualified Donees Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 2 – CRA Quick View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 3 – CRA Full View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 4 – CRA Schedule 6 Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 5 – Analysis Case Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 4 - Identifying and Researching Corporations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of corporations in Canada; Corporate prospects: key resources \u003c\/li\u003e\n\u003cli\u003eUnderstanding types of corporate funding: philanthropic giving, sponsorship, gifts, matching gift companies, and cause-related marketing (CRM)\u003c\/li\u003e\n\u003cli\u003eKey corporate notes: finding the right contact person, the importance of linkages to your organization, and media monitoring\u003c\/li\u003e\n\u003cli\u003ePrivate Company Valuation\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for a corporate ask\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 6 - Company Profile Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 5 - Identifying and Researching Individuals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe importance of individual philanthropists, their spouses, and families\u003c\/li\u003e\n\u003cli\u003eIndividual prospects: key resources \u003c\/li\u003e\n\u003cli\u003eSenior volunteers and peer screening\u003c\/li\u003e\n\u003cli\u003eRelationship mapping and the importance of linkages\u003c\/li\u003e\n\u003cli\u003eResearching and identifying planned giving prospects\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for an individual ask\u003c\/li\u003e\n\u003cli\u003eWhat should be in an individual profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 6 - Database Management: Bringing it all together for effective reporting\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat does database management mean for prospect research professionals?\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended best practices \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe importance of working closely with technical and other staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eReports that work for everyone \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eData visualization\u003c\/li\u003e\n\u003cli\u003eHighlight tables\u003c\/li\u003e\n\u003cli\u003eGraphs\u003c\/li\u003e\n\u003cli\u003eHeat maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 7 - Pipeline Management\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelationship management with the development team\u003c\/li\u003e\n\u003cli\u003eAssignments versus no assignments\u003c\/li\u003e\n\u003cli\u003eMoves management\u003c\/li\u003e\n\u003cli\u003ePortfolio management: Portfolio balanceand phase aging\u003c\/li\u003e\n\u003cli\u003eFundraiser and researcher performance metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 8 - Data Mining and Analytics\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGetting to know your data\u003c\/li\u003e\n\u003cli\u003ePreparing your data for mining\u003c\/li\u003e\n\u003cli\u003eAppending external information\u003c\/li\u003e\n\u003cli\u003eScoring your constituents – “quick and easy”\u003c\/li\u003e\n\u003cli\u003eCase study\u003c\/li\u003e\n\u003cli\u003ePredicting donors – Simple predictive model\u003c\/li\u003e\n\u003cli\u003eIf, when and why to go to an external vendor\u003c\/li\u003e\n\u003cli\u003eData and analytics vendors\u003c\/li\u003e\n\u003cli\u003eAnnual giving campaigns\u003c\/li\u003e\n\u003cli\u003ePlanned giving campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003ca name=\"_Toc440701642\"\u003e\u003c\/a\u003e Major giving and capital campaigns\u003c\/li\u003e\n\u003cli\u003e16 questions to ask when selecting an external vendor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 9 - Strategic Planning for Your Research Shop\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)\u003c\/li\u003e\n\u003cli\u003eGift tables\u003c\/li\u003e\n\u003cli\u003eOGSM strategic planning model (Objectives, Goals, Strategies, Measures)\u003c\/li\u003e\n\u003cli\u003eResearching external factors that can impact your campaign and strategic plan\u003c\/li\u003e\n\u003cli\u003eThe economy\u003c\/li\u003e\n\u003cli\u003eDemographics\u003c\/li\u003e\n\u003cli\u003eTrends\u003c\/li\u003e\n\u003cli\u003ePolitics and government changes\u003c\/li\u003e\n\u003cli\u003eCompetition and conflicts\u003c\/li\u003e\n\u003cli\u003ePerception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 10 - Considerations to Diversifying your Prospect Base\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA checklist for international development\u003c\/li\u003e\n\u003cli\u003eInternational prospects and changing Canadian demographics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 11 - The Future of Prospect Research\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is career pathing?\u003c\/li\u003e\n\u003cli\u003eCareer options within and beyond prospect research\u003c\/li\u003e\n\u003cli\u003eFuture trends in the profession - The crystal ball problem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 12 - Resources\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAFP Code of Ethics (pdf)\u003c\/li\u003e\n\u003cli\u003eAFP A Donor Bill of Rights (pdf)\u003c\/li\u003e\n\u003cli\u003eFree Resources\u003c\/li\u003e\n\u003cli\u003eFee-based resources (some available in public and university libraries)\u003c\/li\u003e\n\u003cli\u003eProfile Samples (Corporation, Foundation, Individual Standard)\u003c\/li\u003e\n\u003cli\u003ePeer Review Samples\u003c\/li\u003e\n\u003cli\u003eResource Evaluation_Hubbs_Foundation-Directory-Assesment-Tool (Excel)\u003c\/li\u003e\n\u003cli\u003eBooks\u003c\/li\u003e\n\u003cli\u003eProspect Research Education in Canada\u003c\/li\u003e\n\u003cli\u003eAPRA Body of Knowledge (BOK) Summary\u003c\/li\u003e\n\u003cli\u003eAPRA Ethics Guidelines\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eat the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003eProspect Research in Canada: an essential guide for researchers and fundraisers ISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e PDF downloadable chapters (various lengths)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2016-09-21T12:55:00-04:00","created_at":"2018-10-10T11:56:44-04:00","vendor":"Edited by Tracey Church and Liz Rejman","type":"digital product","tags":[],"price":1690,"price_min":1690,"price_max":1690,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":12606465769536,"title":"Prospect Research in Canada Chapter One pdf","option1":"Prospect Research in Canada Chapter One pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter One pdf","public_title":"Prospect Research in Canada Chapter One pdf","options":["Prospect Research in Canada Chapter One pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-454,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-35-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606670831680,"title":"Prospect Research in Canada Chapter Two pdf","option1":"Prospect Research in Canada Chapter Two pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Two pdf","public_title":"Prospect Research in Canada Chapter Two pdf","options":["Prospect Research in Canada Chapter Two pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606671257664,"title":"Prospect Research in Canada Chapter Three pdf","option1":"Prospect Research in Canada Chapter Three pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Three pdf","public_title":"Prospect Research in Canada Chapter Three pdf","options":["Prospect Research in Canada Chapter Three pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606674042944,"title":"Prospect Research in Canada Chapter Four pdf","option1":"Prospect Research in Canada Chapter Four pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Four pdf","public_title":"Prospect Research in Canada Chapter Four pdf","options":["Prospect Research in Canada Chapter Four pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607431540800,"title":"Prospect Research in Canada Chapter Five pdf","option1":"Prospect Research in Canada Chapter Five pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Five pdf","public_title":"Prospect Research in Canada Chapter Five pdf","options":["Prospect Research in Canada Chapter Five pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-17,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607431573568,"title":"Prospect Research in Canada Chapter Six pdf","option1":"Prospect Research in Canada Chapter Six pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Six pdf","public_title":"Prospect Research in Canada Chapter Six pdf","options":["Prospect Research in Canada Chapter Six pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607431671872,"title":"Prospect Research in Canada Chapter Seven pdf","option1":"Prospect Research in Canada Chapter Seven pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Seven pdf","public_title":"Prospect Research in Canada Chapter Seven pdf","options":["Prospect Research in Canada Chapter Seven pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432196160,"title":"Prospect Research in Canada Chapter Eight pdf","option1":"Prospect Research in Canada Chapter Eight pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Eight pdf","public_title":"Prospect Research in Canada Chapter Eight pdf","options":["Prospect Research in Canada Chapter Eight pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432360000,"title":"Prospect Research in Canada Chapter Nine pdf","option1":"Prospect Research in Canada Chapter Nine pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Nine pdf","public_title":"Prospect Research in Canada Chapter Nine pdf","options":["Prospect Research in Canada Chapter Nine pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432425536,"title":"Prospect Research in Canada Chapter Ten pdf","option1":"Prospect Research in Canada Chapter Ten pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Ten pdf","public_title":"Prospect Research in Canada Chapter Ten pdf","options":["Prospect Research in Canada Chapter Ten pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432687680,"title":"Prospect Research in Canada Chapter Eleven pdf","option1":"Prospect Research in Canada Chapter Eleven pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Eleven pdf","public_title":"Prospect Research in Canada Chapter Eleven pdf","options":["Prospect Research in Canada Chapter Eleven pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432720448,"title":"Prospect Research in Canada Chapter Twelve pdf","option1":"Prospect Research in Canada Chapter Twelve pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Twelve pdf","public_title":"Prospect Research in Canada Chapter Twelve pdf","options":["Prospect Research in Canada Chapter Twelve pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","options":["Title"],"media":[{"alt":null,"id":1559288184867,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","width":500},{"alt":null,"id":1559288152099,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\" title=\"prospect research in canada soft cover\" target=\"_blank\"\u003ePurchase the entire book in soft cover format here\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e is intended for fundraisers and researchers just starting out with prospect research. This book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eNow the 12 chapters of this best-selling resource are available individually in a convenient downloadable PDF format. See Chapter details below or \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" title=\"Prospect Research Chapter list\" target=\"_blank\"\u003eClick here for printable list \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChapter 1 - Introduction to Prospect Research\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHistorical development of prospect research, APRA in Canada, Prospect research in the fundraising cycle, The role of the researcher within a fundraising team\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 2 - Research Ethics\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrust, integrity, accountability and conduct; Social media; Ethics case studies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 3 - Identifying and Researching Foundations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of foundations; Giving guidelines for foundations; Understanding foundation financials; Financial reporting to the CRA; What should be in a foundation profile\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 1 – Qualified Donees Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 2 – CRA Quick View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 3 – CRA Full View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 4 – CRA Schedule 6 Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 5 – Analysis Case Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 4 - Identifying and Researching Corporations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of corporations in Canada; Corporate prospects: key resources \u003c\/li\u003e\n\u003cli\u003eUnderstanding types of corporate funding: philanthropic giving, sponsorship, gifts, matching gift companies, and cause-related marketing (CRM)\u003c\/li\u003e\n\u003cli\u003eKey corporate notes: finding the right contact person, the importance of linkages to your organization, and media monitoring\u003c\/li\u003e\n\u003cli\u003ePrivate Company Valuation\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for a corporate ask\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 6 - Company Profile Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 5 - Identifying and Researching Individuals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe importance of individual philanthropists, their spouses, and families\u003c\/li\u003e\n\u003cli\u003eIndividual prospects: key resources \u003c\/li\u003e\n\u003cli\u003eSenior volunteers and peer screening\u003c\/li\u003e\n\u003cli\u003eRelationship mapping and the importance of linkages\u003c\/li\u003e\n\u003cli\u003eResearching and identifying planned giving prospects\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for an individual ask\u003c\/li\u003e\n\u003cli\u003eWhat should be in an individual profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 6 - Database Management: Bringing it all together for effective reporting\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat does database management mean for prospect research professionals?\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended best practices \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe importance of working closely with technical and other staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eReports that work for everyone \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eData visualization\u003c\/li\u003e\n\u003cli\u003eHighlight tables\u003c\/li\u003e\n\u003cli\u003eGraphs\u003c\/li\u003e\n\u003cli\u003eHeat maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 7 - Pipeline Management\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelationship management with the development team\u003c\/li\u003e\n\u003cli\u003eAssignments versus no assignments\u003c\/li\u003e\n\u003cli\u003eMoves management\u003c\/li\u003e\n\u003cli\u003ePortfolio management: Portfolio balanceand phase aging\u003c\/li\u003e\n\u003cli\u003eFundraiser and researcher performance metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 8 - Data Mining and Analytics\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGetting to know your data\u003c\/li\u003e\n\u003cli\u003ePreparing your data for mining\u003c\/li\u003e\n\u003cli\u003eAppending external information\u003c\/li\u003e\n\u003cli\u003eScoring your constituents – “quick and easy”\u003c\/li\u003e\n\u003cli\u003eCase study\u003c\/li\u003e\n\u003cli\u003ePredicting donors – Simple predictive model\u003c\/li\u003e\n\u003cli\u003eIf, when and why to go to an external vendor\u003c\/li\u003e\n\u003cli\u003eData and analytics vendors\u003c\/li\u003e\n\u003cli\u003eAnnual giving campaigns\u003c\/li\u003e\n\u003cli\u003ePlanned giving campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003ca name=\"_Toc440701642\"\u003e\u003c\/a\u003e Major giving and capital campaigns\u003c\/li\u003e\n\u003cli\u003e16 questions to ask when selecting an external vendor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 9 - Strategic Planning for Your Research Shop\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)\u003c\/li\u003e\n\u003cli\u003eGift tables\u003c\/li\u003e\n\u003cli\u003eOGSM strategic planning model (Objectives, Goals, Strategies, Measures)\u003c\/li\u003e\n\u003cli\u003eResearching external factors that can impact your campaign and strategic plan\u003c\/li\u003e\n\u003cli\u003eThe economy\u003c\/li\u003e\n\u003cli\u003eDemographics\u003c\/li\u003e\n\u003cli\u003eTrends\u003c\/li\u003e\n\u003cli\u003ePolitics and government changes\u003c\/li\u003e\n\u003cli\u003eCompetition and conflicts\u003c\/li\u003e\n\u003cli\u003ePerception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 10 - Considerations to Diversifying your Prospect Base\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA checklist for international development\u003c\/li\u003e\n\u003cli\u003eInternational prospects and changing Canadian demographics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 11 - The Future of Prospect Research\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is career pathing?\u003c\/li\u003e\n\u003cli\u003eCareer options within and beyond prospect research\u003c\/li\u003e\n\u003cli\u003eFuture trends in the profession - The crystal ball problem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 12 - Resources\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAFP Code of Ethics (pdf)\u003c\/li\u003e\n\u003cli\u003eAFP A Donor Bill of Rights (pdf)\u003c\/li\u003e\n\u003cli\u003eFree Resources\u003c\/li\u003e\n\u003cli\u003eFee-based resources (some available in public and university libraries)\u003c\/li\u003e\n\u003cli\u003eProfile Samples (Corporation, Foundation, Individual Standard)\u003c\/li\u003e\n\u003cli\u003ePeer Review Samples\u003c\/li\u003e\n\u003cli\u003eResource Evaluation_Hubbs_Foundation-Directory-Assesment-Tool (Excel)\u003c\/li\u003e\n\u003cli\u003eBooks\u003c\/li\u003e\n\u003cli\u003eProspect Research Education in Canada\u003c\/li\u003e\n\u003cli\u003eAPRA Body of Knowledge (BOK) Summary\u003c\/li\u003e\n\u003cli\u003eAPRA Ethics Guidelines\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eat the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003eProspect Research in Canada: an essential guide for researchers and fundraisers ISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e PDF downloadable chapters (various lengths)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
Prospect Research in Canada: PDF Chapters
$16.90
Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers PDF Purchase the entire book in soft cover format...
{"id":7696220586146,"title":"Raising $1,000 Gifts by Mail in the Age of Email and Social Media eBook","handle":"raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media-ebook","description":"\u003cp\u003e\u003cstrong\u003eRaising $1000 Gifts by Mail in the Age of Email and Social Media eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:35-04:00","created_at":"2022-10-10T19:13:35-04:00","vendor":"Mal Warwick","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623943330,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e007e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Raising $1,000 Gifts by Mail in the Age of Email and Social Media eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail_005496dc-16ca-47a8-bb29-08f34103a11e.jpg?v=1665443615"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail_005496dc-16ca-47a8-bb29-08f34103a11e.jpg?v=1665443615","options":["Title"],"media":[{"alt":null,"id":26826154639522,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail_005496dc-16ca-47a8-bb29-08f34103a11e.jpg?v=1665443615"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail_005496dc-16ca-47a8-bb29-08f34103a11e.jpg?v=1665443615","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eRaising $1000 Gifts by Mail in the Age of Email and Social Media eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOn average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWarwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
Raising $1,000 Gifts by Mail in the Age of Email and Social Media eBook
$22.00
Raising $1000 Gifts by Mail in the Age of Email and Social Media eBook On average, how much do charitable...
{"id":7696222257314,"title":"Retention Fundraising eBook","handle":"retention-fundraising-ebook","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRetention Fundraising: The New Art and Science of Keeping Your Donors for Life eBook - Second Edition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePDF FORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRetention Fundraising - the ultimate guide to cultivating long-term support for your organization. After three years of intensive research, renowned blogger (The Agitator) Roger Craver cracked the code on donor retention and devised proven strategies to keep your donors engaged and committed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnlock the secrets to donor loyalty as Craver reveals seven powerful drivers that deepen the bond between donors and nonprofits. Discover the eight primary reasons why donors disengage and learn how to overcome these obstacles, ensuring sustained giving for your cause.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis newly revised and updated edition of the beloved classic is a treasure trove of insights for fundraisers seeking a time-tested roadmap to transform their current donors into lifelong advocates. Get ready to tap into the potential of your donor base and unearth the hidden gold within. Take advantage of the opportunity to harness the power of donor commitment and achieve unprecedented fundraising success.\u003c\/p\u003e","published_at":"2022-10-10T19:14:07-04:00","created_at":"2022-10-10T19:14:07-04:00","vendor":"Roger Craver","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627744418,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e024e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Retention Fundraising eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Retention-Fundraising-Cover-Website.jpg?v=1689174405"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Retention-Fundraising-Cover-Website.jpg?v=1689174405","options":["Title"],"media":[{"alt":null,"id":28342903439522,"position":1,"preview_image":{"aspect_ratio":0.652,"height":767,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Retention-Fundraising-Cover-Website.jpg?v=1689174405"},"aspect_ratio":0.652,"height":767,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Retention-Fundraising-Cover-Website.jpg?v=1689174405","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRetention Fundraising: The New Art and Science of Keeping Your Donors for Life eBook - Second Edition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003ePDF FORMAT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRetention Fundraising - the ultimate guide to cultivating long-term support for your organization. After three years of intensive research, renowned blogger (The Agitator) Roger Craver cracked the code on donor retention and devised proven strategies to keep your donors engaged and committed.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eUnlock the secrets to donor loyalty as Craver reveals seven powerful drivers that deepen the bond between donors and nonprofits. Discover the eight primary reasons why donors disengage and learn how to overcome these obstacles, ensuring sustained giving for your cause.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis newly revised and updated edition of the beloved classic is a treasure trove of insights for fundraisers seeking a time-tested roadmap to transform their current donors into lifelong advocates. Get ready to tap into the potential of your donor base and unearth the hidden gold within. Take advantage of the opportunity to harness the power of donor commitment and achieve unprecedented fundraising success.\u003c\/p\u003e"}
You may also like:
Retention Fundraising eBook
$22.00
Retention Fundraising: The New Art and Science of Keeping Your Donors for Life eBook - Second Edition PDF FORMAT Retention...
Subscribe to Hilborn Charity eNEWS
