Folio Book Marketing Plan
- Set up a purchase page in the Civil Sector Press web site.
- Offer special deals and volume discounts as appropriate.
- Set it up on Amazon Canada, US and International in print and Kindle version.
- Insert regular ads in Hilborn’s weekly Charity eNEWS.
- Run excerpts and reviews as articles in Charity eNEWS.
- Do periodic eblasts for the book to the Charity eNEWS distribution list, starting with an introductory offer.
- Send review copy and information to our list of sector influencers.
- Include at the bookstore at the annual AFP ICON Conference.
- Offer book deals to attendees at in-person and virtual conferences and trainings.
- Support the author’s speaking engagements by shipping books where they are needed.
- Produce postcards and bookmarks for distribution by CSP and author.
- List the book with our Canadian distributor and IngramSpark for easy access by independent booksellers worldwide.
- Provide review copies and explore possibilities to spread the word:
- Key individual influencers
- Schools and colleges
- Training organizations
- Charity sector umbrella groups
- Professional associations
- Investigate possibility of reviews in other sector publications
- Investigate possibilities for bulk sales.
- Support your efforts to promote and publicize your book through social media.
- Help organize a book launch.
- Create a press kit, and an effective press release.
- Recommend award entries, if applicable.