Civil Sector Press
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{"id":6620379414690,"title":"Green Green","handle":"green-green","description":"\u003ch4\u003eGreen Green: Reflections on 51 Years of Raising Money for Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003cspan style=\"background-color: #ffffff; color: #215f27;\"\u003e\u003cstrong\u003eAll of the author's proceeds go into The Love Family and Friends Fundraising Education Fund at Birds Canada.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Green Green TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Green_Green_Table_of_Contents.pdf?v=1616710430\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Green Green excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Green_Green_Foreward.pdf?v=1616710419\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDavid Love, the “Godfather of Good,” and one of Canada’s truly great fundraisers has finally distilled his 50+ years raising legacy gifts for nature into one happy gem packed with tips, ideas, and insights for fundraisers. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat to measure, and how\u003c\/li\u003e\n\u003cli\u003efinding new donors\u003c\/li\u003e\n\u003cli\u003ecreating an irresistible “Donor Love” program\u003c\/li\u003e\n\u003cli\u003eplus just everything you need to know about legacy fundraising … it’s all here.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWant to save the world? Read this master class on philanthropy.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-60-0 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e141 pages | soft cover | 5.5 x 8.5 in | 300 gr\u003c\/p\u003e","published_at":"2021-03-25T18:23:04-04:00","created_at":"2021-03-22T10:06:40-04:00","vendor":"David Love","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":2700,"compare_at_price_min":2700,"compare_at_price_max":2700,"compare_at_price_varies":false,"variants":[{"id":39488439746722,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c261","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Green Green - soft cover","public_title":"soft cover","options":["soft cover"],"price":3200,"weight":500,"compare_at_price":2700,"inventory_quantity":-160,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Green-Green-Website.jpg?v=1616708144","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Backcoverimage.jpg?v=1616709168"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Green-Green-Website.jpg?v=1616708144","options":["Title"],"media":[{"alt":null,"id":20768201965730,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Green-Green-Website.jpg?v=1616708144"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Green-Green-Website.jpg?v=1616708144","width":500},{"alt":null,"id":20768645513378,"position":2,"preview_image":{"aspect_ratio":0.767,"height":1251,"width":960,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Backcoverimage.jpg?v=1616709168"},"aspect_ratio":0.767,"height":1251,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Backcoverimage.jpg?v=1616709168","width":960}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eGreen Green: Reflections on 51 Years of Raising Money for Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003cspan style=\"background-color: #ffffff; color: #215f27;\"\u003e\u003cstrong\u003eAll of the author's proceeds go into The Love Family and Friends Fundraising Education Fund at Birds Canada.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Green Green TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Green_Green_Table_of_Contents.pdf?v=1616710430\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Green Green excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Green_Green_Foreward.pdf?v=1616710419\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDavid Love, the “Godfather of Good,” and one of Canada’s truly great fundraisers has finally distilled his 50+ years raising legacy gifts for nature into one happy gem packed with tips, ideas, and insights for fundraisers. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat to measure, and how\u003c\/li\u003e\n\u003cli\u003efinding new donors\u003c\/li\u003e\n\u003cli\u003ecreating an irresistible “Donor Love” program\u003c\/li\u003e\n\u003cli\u003eplus just everything you need to know about legacy fundraising … it’s all here.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWant to save the world? Read this master class on philanthropy.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-60-0 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e141 pages | soft cover | 5.5 x 8.5 in | 300 gr\u003c\/p\u003e"}
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Green Green
$32.00
Green Green: Reflections on 51 Years of Raising Money for Nature All of the author's proceeds go into The Love...
{"id":319643365,"title":"Handbook of Direct Marketing for Non-Profit","handle":"handbook-of-direct-marketing-for-non-profit-organizations","description":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cem\u003eThe Handbook of Direct Marketing for Non-Profit Organizations\u003c\/em\u003e is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 170 pages\u003cbr\u003eSoft cover \/ 11 x 8.5 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-05-26T19:35:00-04:00","created_at":"2014-05-26T19:35:14-04:00","vendor":"Billy Sharma","type":"Soft cover","tags":[],"price":4400,"price_min":4400,"price_max":4400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":766741221,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c125","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Handbook of Direct Marketing for Non-Profit - soft cover","public_title":"soft cover","options":["soft cover"],"price":4400,"weight":258,"compare_at_price":null,"inventory_quantity":-15,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front.jpg?v=1557955345","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back.jpg?v=1557955345"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front.jpg?v=1557955345","options":["Title"],"media":[{"alt":null,"id":21830565923,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front.jpg?v=1557955345"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front.jpg?v=1557955345","width":500},{"alt":null,"id":21830598691,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back.jpg?v=1557955345"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back.jpg?v=1557955345","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cem\u003eThe Handbook of Direct Marketing for Non-Profit Organizations\u003c\/em\u003e is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 170 pages\u003cbr\u003eSoft cover \/ 11 x 8.5 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Handbook of Direct Marketing for Non-Profit
$44.00
The Handbook of Direct Marketing for Non-profit Organizations See Excerpt ~ Table of Contents ~ Author Bio ~ PDF Version This practical reference guide...
{"id":335616469,"title":"Handbook of Direct Marketing for Non-Profit PDF","handle":"handbook-of-direct-marketing-for-non-profit-organizations-pdf","description":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\"\u003e\u003c\/span\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“The Handbook of Direct Marketing for Non-Profit Organizations is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 \u003cbr\u003e170 pages PDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-27T01:02:00-04:00","created_at":"2014-06-27T01:02:13-04:00","vendor":"Billy Sharma","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":815289969,"title":"Direct Marketing Handbook PDF","option1":"Direct Marketing Handbook PDF","option2":null,"option3":null,"sku":"c125e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Handbook of Direct Marketing for Non-Profit PDF - Direct Marketing Handbook PDF","public_title":"Direct Marketing Handbook PDF","options":["Direct Marketing Handbook PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","options":["Title"],"media":[{"alt":null,"id":22644097059,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-front_2b171514-56dd-4d10-b866-905250d9a9af.jpg?v=1557955378","width":500},{"alt":null,"id":22644129827,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/handbook-direct-marketing-back_63cc0bce-b7ac-4d2c-8aa6-25507e2c24e6.jpg?v=1557955378","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eThe Handbook of Direct Marketing for Non-profit Organizations PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_Chap1.pdf?336\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"http:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_ToC.pdf?336\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Handbook_of_Direct_Marketing_bio.pdf?369\" target=\"_blank\"\u003eAuthor Bio\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"projectSummaryDescription\"\u003e\u003c\/span\u003e\u003cspan class=\"projectSummaryDescription\" id=\"projectSummaryDescriptionContent\"\u003eThis practical reference guide for all non-profit marketers is \u003cem\u003epacked\u003c\/em\u003e with case studies and illustrations covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign. \u003c\/span\u003eThe Handbook of Direct Marketing for Non-Profit Organizations will:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShow you how to use direct mail as part of an integrated campaign.\u003c\/li\u003e\n\u003cli\u003eReveal why direct marketing continues to reliably bring results in the face of new online campaigns.\u003c\/li\u003e\n\u003cli\u003eIllustrate why direct marketing is a strategic tool that can help nurture connections with different donors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eThe Handbook of Direct Marketing\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e“The Handbook of Direct Marketing for Non-Profit Organizations is a practical reference guide for all not-for-profit marketers. Both those new to direct marketing and seasoned veterans will find the numerous case studies inspiring and an insightful demonstration of how to drive results from your next campaign.” \u003cbr\u003e— Laurene Cihosky, Senior Vice-President, Direct Marketing, Advertising \u0026amp; Publishing Business, Canada Post\u003c\/p\u003e\n\u003cp\u003e“Direct marketing is both an ‘art’ and a ‘science’ and appreciating the difference is the key to understanding your donor. Billy is a skilled practitioner but the secret to his success is that he spends his time being interested in his subject, not simply trying to spew interesting copy.” \u003cbr\u003e— Glenn MacDonell, President \u0026amp; C.E.O., Special Olympics Ontario\u003c\/p\u003e\n\u003cp\u003e“I buy a lot of fundraising books because I know one good idea can help raise 10,000% more than the cost of the book. This book is chock full of many good ideas that will help you raise a lot more money. It deserves to be on the shelf of every non-profit.” \u003cbr\u003e— Harvey McKinnon, President, Harvey McKinnon \u0026amp; Associates\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-61-0 Civil Sector Press 2009 \u003cbr\u003e170 pages PDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/handbook-of-direct-marketing-for-non-profit-organizations\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Handbook of Direct Marketing for Non-Profit PDF
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The Handbook of Direct Marketing for Non-profit Organizations PDF See Excerpt ~ Table of Contents ~ Author Bio ~ Print Version This practical reference...
{"id":6620325773474,"title":"Hooked on a Feeling","handle":"hooked-on-a-feeling","description":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2021-03-22T17:04:02-04:00","created_at":"2021-03-22T09:41:54-04:00","vendor":"Francesco Ambrogetti","type":"Soft cover","tags":[],"price":4700,"price_min":4700,"price_max":4700,"available":true,"price_varies":false,"compare_at_price":4700,"compare_at_price_min":4700,"compare_at_price_max":4700,"compare_at_price_varies":false,"variants":[{"id":39488323354786,"title":"Hooked on a Feeling soft cover","option1":"Hooked on a Feeling soft cover","option2":null,"option3":null,"sku":"c263","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hooked on a Feeling - Hooked on a Feeling soft cover","public_title":"Hooked on a Feeling soft cover","options":["Hooked on a Feeling soft cover"],"price":4700,"weight":400,"compare_at_price":4700,"inventory_quantity":-58,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","options":["Title"],"media":[{"alt":null,"id":20687129739426,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","width":500},{"alt":null,"id":20687179579554,"position":2,"preview_image":{"aspect_ratio":1.174,"height":167,"width":196,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"},"aspect_ratio":1.174,"height":167,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049","width":196}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e"}
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Hooked on a Feeling
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Hooked on a Feeling: How the passion and devotion for good causes become memories and identities Table of Contents |...
{"id":8192176717986,"title":"How Emotional Marketing Can Save the World","handle":"how-emotional-marketing-can-save-the-world","description":"\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cspan\u003eAs Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2024-02-27T13:52:32-05:00","created_at":"2024-02-27T13:25:27-05:00","vendor":"Nick Thomas","type":"Soft cover","tags":[],"price":4700,"price_min":4700,"price_max":4700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44097874657442,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c280","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How Emotional Marketing Can Save the World","public_title":null,"options":["Default Title"],"price":4700,"weight":350,"compare_at_price":null,"inventory_quantity":-25,"inventory_management":"shopify","inventory_policy":"continue","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","options":["Title"],"media":[{"alt":null,"id":29910309830818,"position":1,"preview_image":{"aspect_ratio":0.711,"height":360,"width":256,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"},"aspect_ratio":0.711,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","width":256}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cspan\u003eAs Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}
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How Emotional Marketing Can Save the World
$47.00
As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions...
{"id":8209618960546,"title":"How to Engage Potential Legacy Donors Pre-publication Offer","handle":"how-to-engage-potential-legacy-donors","description":"\u003ch4\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 of 5 in the \u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040; background-color: #ffff00;\"\u003ePre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe follow-up to \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e dives deep into the art and strategy of reaching out to potential legacy donors. \u003cem\u003eHow to Engage Potential Legacy Donors\u003c\/em\u003e is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutreach techniques\u003c\/strong\u003e: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding connections\u003c\/strong\u003e: Uncover how to sensitively enquire about legacy interest—\u003cem\u003eand\u003c\/em\u003e get people to let you know their intentions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-world examples\u003c\/strong\u003e: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePre-order Book 2 now!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExcited to get your hands on \u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now! \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for Book One - \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 \u003ca rel=\"noopener\" href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-talk-about-legacy-giving\" title=\"How to Talk about Legacy Giving\" target=\"_blank\"\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-03-06T10:18:17-05:00","created_at":"2024-03-06T09:42:14-05:00","vendor":"Aimée Lindenberger","type":"Pre-order","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":2900,"compare_at_price_min":2900,"compare_at_price_max":2900,"compare_at_price_varies":false,"variants":[{"id":44187834384546,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c275","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Engage Potential Legacy Donors Pre-publication Offer - soft cover","public_title":"soft cover","options":["soft cover"],"price":2400,"weight":500,"compare_at_price":2900,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","options":["Title"],"media":[{"alt":null,"id":30086262194338,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","width":1650},{"alt":null,"id":30007657496738,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 of 5 in the \u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040; background-color: #ffff00;\"\u003ePre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe follow-up to \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e dives deep into the art and strategy of reaching out to potential legacy donors. \u003cem\u003eHow to Engage Potential Legacy Donors\u003c\/em\u003e is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutreach techniques\u003c\/strong\u003e: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding connections\u003c\/strong\u003e: Uncover how to sensitively enquire about legacy interest—\u003cem\u003eand\u003c\/em\u003e get people to let you know their intentions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-world examples\u003c\/strong\u003e: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePre-order Book 2 now!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExcited to get your hands on \u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now! \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for Book One - \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 \u003ca rel=\"noopener\" href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-talk-about-legacy-giving\" title=\"How to Talk about Legacy Giving\" target=\"_blank\"\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e"}
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How to Engage Potential Legacy Donors Pre-publication Offer
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How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection Book 2 of 5 in the Legacy...
{"id":8172901761186,"title":"How to Talk About Legacy Giving","handle":"how-to-talk-about-legacy-giving","description":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e","published_at":"2024-02-09T16:29:36-05:00","created_at":"2024-02-08T15:02:23-05:00","vendor":"Aimée Lindenberger","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":2900,"compare_at_price_min":2900,"compare_at_price_max":2900,"compare_at_price_varies":false,"variants":[{"id":44047093039266,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Talk About Legacy Giving - soft cover","public_title":"soft cover","options":["soft cover"],"price":3200,"weight":500,"compare_at_price":2900,"inventory_quantity":-64,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","options":["Title"],"media":[{"alt":null,"id":30086220284066,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","width":1650},{"alt":null,"id":29822753112226,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e"}
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How to Talk About Legacy Giving
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How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages Book 1 in the "Legacy Giving Essentials*...
{"id":348045681,"title":"Innovate, Collaborate or Die PDF","handle":"innovate-collaborate-or-die-pdf","description":"\u003ch4\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Sample.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/InnovateTOC.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Bios.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAuthor Bio\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/admin\/products\/348045681#temp_created_link\"\u003es\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWhile mergers and acquisitions have become very popular in the business world, with good and bad results, they are still relatively rare in the non-profit world. However, these strategies can be a powerful option for a non-profit to fulfill its mission, achieve specific goals and gain economies of scale.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/em\u003e guides you through with helpful check-lists, templates, survey tools and much more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eInnovate, Collaborate or Die\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e“Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is an invaluable resource tool for charities. Innovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit is well organized, concisely written and easy to understand. It covers virtually every aspect of any type of re-organization and leaves no stone unturned. It will undoubtedly become the definitive resource guide for charities.” \u003cbr\u003e— E.C. Carla Zabek, Barrister \u0026amp; Solicitor, Mediator, past President and Legal Chair of Big Sisters of Canada.\u003c\/p\u003e\n\u003cp\u003e“A wealth of information that addresses every piece of the merger and acquisition puzzle!” \u003cbr\u003e— Linda Langston, Executive Director, Niagara Child and Youth Services\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-56-6 Civil Sector Press 2007\u003cbr\u003e109 pages PDF\u003c\/p\u003e","published_at":"2014-07-23T16:07:00-04:00","created_at":"2014-07-21T17:43:14-04:00","vendor":"Elaine M. Forbes, M.A. and Cynthia J. Manson","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":858334081,"title":"Innovate, Collaborate or Die PDF","option1":"Innovate, Collaborate or Die PDF","option2":null,"option3":null,"sku":"c016e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Innovate, Collaborate or Die PDF - Innovate, Collaborate or Die PDF","public_title":"Innovate, Collaborate or Die PDF","options":["Innovate, Collaborate or Die PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","options":["Title"],"media":[{"alt":null,"id":23205838883,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-front.jpg?v=1557955271","width":500},{"alt":null,"id":23205871651,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/innovate-collaborate-die-back.jpg?v=1557955271","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eInnovate, Collaborate or Die: How to Create an Alliance or Merger for a Stronger, More Effective Non-Profit\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Sample.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/InnovateTOC.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Innovate_Bios.pdf?507\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eAuthor Bio\u003c\/a\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/admin\/products\/348045681#temp_created_link\"\u003es\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eWhile mergers and acquisitions have become very popular in the business world, with good and bad results, they are still relatively rare in the non-profit world. 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{"id":320338881,"title":"Lost Generation: Millenials eReport","handle":"lost-generation-millenials-ereport","description":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e","published_at":"2014-05-27T19:41:56-04:00","created_at":"2014-05-27T19:41:56-04:00","vendor":"John Suart","type":"digital product","tags":[],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":768573497,"title":"Lost Generation: Millenials PDF","option1":"Lost Generation: Millenials PDF","option2":null,"option3":null,"sku":"c212e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Lost Generation: Millenials eReport - Lost Generation: Millenials PDF","public_title":"Lost Generation: Millenials PDF","options":["Lost Generation: Millenials PDF"],"price":1799,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","options":["Title"],"media":[{"alt":null,"id":21853503523,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e"}
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Lost Generation: Millenials eReport
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{"id":319665693,"title":"Marketing To Win","handle":"marketing-to-win","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-05-26T20:48:43-04:00","created_at":"2014-05-26T20:48:43-04:00","vendor":"Susan Sommers","type":"Soft cover","tags":[],"price":4400,"price_min":4400,"price_max":4400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":766800845,"title":"Marketing To Win soft cover","option1":"Marketing To Win soft cover","option2":null,"option3":null,"sku":"c102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win - Marketing To Win soft cover","public_title":"Marketing To Win soft cover","options":["Marketing To Win soft cover"],"price":4400,"weight":499,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","options":["Title"],"media":[{"alt":null,"id":21831385123,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","width":500},{"alt":null,"id":21831417891,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Marketing To Win
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Marketing to Win: Creating and Sustaining your Non-Profit Brand See Excerpt ~ Table of Contents ~ PDF Version Non-profits need to differentiate themselves from...
{"id":335619701,"title":"Marketing To Win PDF","handle":"marketing-to-win-pdf","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-27T01:23:54-04:00","created_at":"2014-06-27T01:23:54-04:00","vendor":"Susan Sommers","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":815309013,"title":"Marketing To Win PDF","option1":"Marketing To Win PDF","option2":null,"option3":null,"sku":"c102e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win PDF - Marketing To Win PDF","public_title":"Marketing To Win PDF","options":["Marketing To Win PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","options":["Title"],"media":[{"alt":null,"id":22644228131,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","width":500},{"alt":null,"id":22644260899,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Marketing to Win: Creating and Sustaining your Non-Profit Brand See Excerpt ~ Table of Contents ~ Print Version Non-profits need to differentiate themselves from...
{"id":9910442000,"title":"Melandri Fundraising: Creating stronger donor relationships","handle":"melandri-fundraising","description":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e","published_at":"2016-11-28T15:06:00-05:00","created_at":"2017-09-04T16:29:27-04:00","vendor":"Valerio Melandri","type":"Soft cover","tags":[],"price":4900,"price_min":4900,"price_max":4900,"available":true,"price_varies":false,"compare_at_price":7500,"compare_at_price_min":7500,"compare_at_price_max":7500,"compare_at_price_varies":false,"variants":[{"id":42325975760,"title":"Melandri Fundraising soft cover","option1":"Melandri Fundraising soft cover","option2":null,"option3":null,"sku":"c252","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Melandri Fundraising: Creating stronger donor relationships - Melandri Fundraising soft cover","public_title":"Melandri Fundraising soft cover","options":["Melandri Fundraising soft cover"],"price":4900,"weight":600,"compare_at_price":7500,"inventory_quantity":-347,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-46-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","options":["Title"],"media":[{"alt":null,"id":1559339925539,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","width":500},{"alt":null,"id":1559339892771,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e"}
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Melandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul Table of Contents ~ Author Bio...
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