11 Questions Every Donor Asks
The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously by Harvey McKinnon There is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising. People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right. McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating. One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:
Jerold Panas, who knows a thing or two about fundraising, calls The 11 Questions "A beautifully polished gem, with real-life stories that unerringly hit their mark." That's high praise from America's grandmaster of philanthropy. |
The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously by Harvey McKinnon There is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. Years from now don't be surprised if The 11 Questions Every Donor Asks and the Answers All Donors Crave is singled out as a watershed book in the field of fundraising. People might well point to Harvey McKinnon's work and say, "That's when the conversation with our donors changed - literally." And they'd be right. McKinnon has identified 11 core questions, ranging from "Why me?" to "Will my gift make a difference?" to "Will I have a say over how you use my gift?" And the suggested answers are illuminating. One thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to "Do this" or "Do that," the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:
Jerold Panas, who knows a thing or two about fundraising, calls The 11 Questions "A beautifully polished gem, with real-life stories that unerringly hit their mark." That's high praise from America's grandmaster of philanthropy. |