Hooked on a Feeling Pre-Publication Offer

Hooked on a Feeling Pre-Publication Offer

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Hooked on a Feeling: How the passion and devotion for good causes becomes memories and identities

Table of Contents | Excerpt | Podcast | Vlog "The Good Suspended"

Pre-Publication Offer: Order now and save $10 off the regular price of $47. Your book will be shipped as soon as stock arrives in mid-April.
In his landmark book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.

Francesco Ambrogetti leads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and  was the Director of Fundraising and Marketing for UNICEF Italy. Francesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.

Professor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes.


Praise for Hooked on a Feeling

Franki's Emotionraising put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: Hooked on a Feeling. Are you ready?
— Tom Ahern, Author

The author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?
— Ken Burnett, Author

Hooked on a Feeling: How the passion and devotion for good causes becomes memories and identities

ISBN 978-1-927375-69-3 | Civil Sector Press 2021
soft cover | 6 x 9 in

Hooked on a Feeling: How the passion and devotion for good causes becomes memories and identities

Table of Contents | Excerpt | Podcast | Vlog "The Good Suspended"

Pre-Publication Offer: Order now and save $10 off the regular price of $47. Your book will be shipped as soon as stock arrives in mid-April. In his landmark book, Emotionraising, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.
Francesco Ambrogetti leads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and  was the Director of Fundraising and Marketing for UNICEF Italy. Francesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.
Professor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes.


Praise for Hooked on a Feeling

Franki's Emotionraising put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: Hooked on a Feeling. Are you ready?
— Tom Ahern, Author

The author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?
— Ken Burnett, Author

Hooked on a Feeling: How the passion and devotion for good causes becomes memories and identities

ISBN 978-1-927375-69-3 | Civil Sector Press 2021
soft cover | 6 x 9 in

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