Aimée Lindenberger
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{"id":8209618960546,"title":"How to Engage Potential Legacy Donors Pre-publication Offer","handle":"how-to-engage-potential-legacy-donors","description":"\u003ch4\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 of 5 in the \u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040; background-color: #ffff00;\"\u003ePre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe follow-up to \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e dives deep into the art and strategy of reaching out to potential legacy donors. \u003cem\u003eHow to Engage Potential Legacy Donors\u003c\/em\u003e is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutreach techniques\u003c\/strong\u003e: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding connections\u003c\/strong\u003e: Uncover how to sensitively enquire about legacy interest—\u003cem\u003eand\u003c\/em\u003e get people to let you know their intentions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-world examples\u003c\/strong\u003e: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePre-order Book 2 now!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExcited to get your hands on \u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now! \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for Book One - \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-talk-about-legacy-giving\" title=\"How to Talk about Legacy Giving\" target=\"_blank\"\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e","published_at":"2024-03-06T10:18:17-05:00","created_at":"2024-03-06T09:42:14-05:00","vendor":"Aimée Lindenberger","type":"Pre-order","tags":[],"price":2400,"price_min":2400,"price_max":2400,"available":true,"price_varies":false,"compare_at_price":2900,"compare_at_price_min":2900,"compare_at_price_max":2900,"compare_at_price_varies":false,"variants":[{"id":44187834384546,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c275","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Engage Potential Legacy Donors Pre-publication Offer - soft cover","public_title":"soft cover","options":["soft cover"],"price":2400,"weight":500,"compare_at_price":2900,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","options":["Title"],"media":[{"alt":null,"id":30086262194338,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook2FrontCover.jpg?v=1710854804","width":1650},{"alt":null,"id":30007657496738,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon_90c820ce-7635-4bc0-a74f-c11c9d267e5f.jpg?v=1710854804","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 of 5 in the \u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #404040; background-color: #ffff00;\"\u003ePre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe follow-up to \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e dives deep into the art and strategy of reaching out to potential legacy donors. \u003cem\u003eHow to Engage Potential Legacy Donors\u003c\/em\u003e is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll discover:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutreach techniques\u003c\/strong\u003e: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilding connections\u003c\/strong\u003e: Uncover how to sensitively enquire about legacy interest—\u003cem\u003eand\u003c\/em\u003e get people to let you know their intentions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-world examples\u003c\/strong\u003e: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePre-order Book 2 now!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExcited to get your hands on \u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now! \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for Book One - \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca rel=\"noopener\" href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-talk-about-legacy-giving\" title=\"How to Talk about Legacy Giving\" target=\"_blank\"\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e"}
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How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection Book 2 of 5 in the Legacy...
{"id":8172901761186,"title":"How to Talk About Legacy Giving","handle":"how-to-talk-about-legacy-giving","description":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" giving=\"\" sample=\"\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e","published_at":"2024-02-09T16:29:36-05:00","created_at":"2024-02-08T15:02:23-05:00","vendor":"Aimée Lindenberger","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":2900,"compare_at_price_min":2900,"compare_at_price_max":2900,"compare_at_price_varies":false,"variants":[{"id":44047093039266,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Talk About Legacy Giving - soft cover","public_title":"soft cover","options":["soft cover"],"price":3200,"weight":500,"compare_at_price":2900,"inventory_quantity":-72,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","options":["Title"],"media":[{"alt":null,"id":30086220284066,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","width":1650},{"alt":null,"id":29822753112226,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" giving=\"\" sample=\"\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/span\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e"}
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How to Talk About Legacy Giving
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How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages Book 1 in the "Legacy Giving Essentials*...
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