Marketing To Win
Marketing to Win: Creating and Sustaining your Non-Profit Brand
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.
This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.
What people are saying about Marketing To Win
"Coach, mentor, PR & media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!"
— Cynthia O’Neill President High Altitude Thinking Inc.
"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. Marketing to Win is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers."
— Carol Gamble, Volunteer Services, Outreach, Toronto
"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy Marketing to Win, it will be one of the best decisions you’ll ever make."
— Jane O’Hare, Chief Development & Marketing Officer, Alzheimer Society of Toronto
ISBN 978-1895589-62-2 Civil Sector Press 2009
247 pages soft cover / 10 x 7 in / 499 gr (1.1 lb)