Born to Raise

Born to Raise

Author: Jerold Panas
$27.00

Born to Raise: What Makes a Great Fundraiser Great

by Jerold Panas

“It shook the earth under fundraising” is how one development professional described the impact of Jerold Panas’s book, Born to Raise, when it was released thirty years ago.

In his quest to identify what makes a great fundraiser great, Panas conducted in-depth interviews with some fifty men and women considered to be the greatest in the US. He also sought the counsel of development professionals across America, eventually receiving nearly three-thousand responses to his questionnaire.

The groundbreaking result was Born to Raise, a seminal fundraising work available in this 30th Anniversary Edition.

In essence, Panas distilled the qualities of effective fundraisers into a host of “verities” - certain key factors that proved consistent with accomplished fundraisers. “These elements and characteristics shine as a beacon for others to follow,” says the author.

With more than 40 years of experience, Panas is confident he can defend each verity beyond challenge. “On a scale of 1 to 10-they're all tens,” he says. “A few are elevens!” he notes with effusiveness.

As would be expected, no one person will have each verity. Panas is aware of that. “The question to answer for yourself is how you can make the very most of the attributes and skills you DO have,” he says.

 

Born to Raise: What Makes a Great Fundraiser Great

by Jerold Panas

“It shook the earth under fundraising” is how one development professional described the impact of Jerold Panas’s book, Born to Raise, when it was released thirty years ago.

In his quest to identify what makes a great fundraiser great, Panas conducted in-depth interviews with some fifty men and women considered to be the greatest in the US. He also sought the counsel of development professionals across America, eventually receiving nearly three-thousand responses to his questionnaire.

The groundbreaking result was Born to Raise, a seminal fundraising work available in this 30th Anniversary Edition.

In essence, Panas distilled the qualities of effective fundraisers into a host of “verities” - certain key factors that proved consistent with accomplished fundraisers. “These elements and characteristics shine as a beacon for others to follow,” says the author.

With more than 40 years of experience, Panas is confident he can defend each verity beyond challenge. “On a scale of 1 to 10-they're all tens,” he says. “A few are elevens!” he notes with effusiveness.

As would be expected, no one person will have each verity. Panas is aware of that. “The question to answer for yourself is how you can make the very most of the attributes and skills you DO have,” he says.

 

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