Digital Fundraising Transformation

The Insider's Guide to Revolutionize Your Strategy and Raise More

Fundraising newcomers and seasoned practitioners alike recognize that digital fundraising is a powerful tool to engage new audiences, inspire loyalty, and raise more money.

But what are today’s best cutting-edge strategies? How do you implement them in an organization where resources are scarce, collaboration is lacking, and leadership is dismissive? And in a world where attention vanishes at the first digital misstep, how do you deliver a seamless and swift online experience that yields results?

The answers await in this indispensable book. Seasoned digital fundraising expert Jen Newmeyer, CFRE, shares hard-won knowledge and her own tried-and-true fundraising model that provides everything you need to create a digital strategy and run a digitally mature and effective program. Jen’s writing combines humor with heart, sharing cringe-worthy fundraising misfires, outstanding successes, and uplifting stories of perseverance to help you tackle the complexities of digital transformation.

Actionable insights include:

• Measuring your strengths and charting a path forward: Jen’s Digital Fundraising Maturity Scorecard and Quick-Start Guide will help you evaluate current activities and plot a path toward digital transformation.
• Securing leadership buy-in and creating high-performance teams: Learn how to overcome barriers and establish structures needed for programs from modest beginnings to sophisticated operations.
• Collaborative execution to achieve peak results: Unlock customizable planning calendars and step-by-step frameworks to align cross-departmental fundraising goals and create a coordinated strategy.
• Campaigns that captivate: Inspired by real-life examples, discover campaign components and implement comprehensive user journeys that attract and inspire audiences to learn, engage, and commit long-term support.
• Cutting-edge technology: Jen demonstrates how to amplify efforts and future-proof your organization using the power of predictive analytics, generative AI, interactive experiences, and livestreaming.
• Data-driven impact: Understand how to measure engagement and track campaign performance to demonstrate lasting impact, set attainable goals, and build the case for sustained investment in digital growth.

Digital Fundraising Transformation will revolutionize your strategy, ignite extraordinary audience growth, and supercharge your revenue—empowering you to amplify your mission and achieve unparalleled impact!

“Clear, concise and comprehensive, this book is the next best thing to having a digital fundraising consultant on retainer.” – Ed Ullman, Alaska Public Media

“A semester course intermixed with humor and real stories. A must-have for every nonprofit!” – Christina Armstrong, World Wildlife Fund