The 100-Year PR Plan: A Guide for Advocates

The 100-Year PR Plan: A Guide for Advocates

Author: Benjamin Miller
$39.99

The 100-Year PR Plan: A Guide for Advocates

Reserve your copy now! Your book will be shipped as soon as it's available.

“… a fascinating manifesto on how non-profit organizations can ‘be the change’. Based on Miller’s creative adaptation of the work of Quentin Skinner on conceptual change in the history of Western political thought … It is an original and must-read contribution to the literature on non-profit organizations …”  James Tully, Professor emeritus, University of Victoria

Language can be one of your most powerful allies or ardent foes. The 100-Year PR Plan will help you get language on your side. It evaluates how conventional wisdom about how nonprofits communicate is undermining their ability to make lasting change. 

The 100-Year PR Plan is a tool to escape the limitations of this moment to think systematically about the future by reaching deep into the past. In moments of crisis, the inner-contradictions of our current systems are laid bare. The future presses in on us. We have a choice to make, that much is clear. But the immediacy of endless urgent need, now as always, can make liberation from the present unimaginable.

The book examines self-defeating ways of thinking and offers in their place an easy-to-use step-by-step guide for nonprofits to communicate to transform society.

Founder of the Charity Law Interest Group, Benjamin Miller holds a JD and Master of Public Policy from the University of Toronto and a Bachelor and Master of Arts in Political Thought from the University of Ottawa. He has worked for the Ontario Nonprofit Network.

ISBN 978-1-927375-66-2  Gail K. Picco | Civil Sector Press 2020

Soft cover


The 100-Year PR Plan: A Guide for Advocates

Reserve your copy now! Your book will be shipped as soon as it's available.

“… a fascinating manifesto on how non-profit organizations can ‘be the change’. Based on Miller’s creative adaptation of the work of Quentin Skinner on conceptual change in the history of Western political thought … It is an original and must-read contribution to the literature on non-profit organizations …”  James Tully, Professor emeritus, University of Victoria

Language can be one of your most powerful allies or ardent foes. The 100-Year PR Plan will help you get language on your side. It evaluates how conventional wisdom about how nonprofits communicate is undermining their ability to make lasting change. 

The 100-Year PR Plan is a tool to escape the limitations of this moment to think systematically about the future by reaching deep into the past. In moments of crisis, the inner-contradictions of our current systems are laid bare. The future presses in on us. We have a choice to make, that much is clear. But the immediacy of endless urgent need, now as always, can make liberation from the present unimaginable.

The book examines self-defeating ways of thinking and offers in their place an easy-to-use step-by-step guide for nonprofits to communicate to transform society.

Founder of the Charity Law Interest Group, Benjamin Miller holds a JD and Master of Public Policy from the University of Toronto and a Bachelor and Master of Arts in Political Thought from the University of Ottawa. He has worked for the Ontario Nonprofit Network.

ISBN 978-1-927375-66-2  Gail K. Picco | Civil Sector Press 2020

Soft cover


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