The 100-Year PR Plan: A Guide for Advocates
The 100-Year PR Plan: A Guide for Advocates
“… a fascinating manifesto on how non-profit organizations can ‘be the change’. Based on Miller’s creative adaptation of the work of Quentin Skinner on conceptual change in the history of Western political thought … It is an original and must-read contribution to the literature on non-profit organizations …” James Tully, Professor emeritus, University of Victoria
Conventional wisdom about how nonprofits communicate is undermining their ability to make lasting change. Language can be one of your most powerful allies or ardent foes. The 100-Year PR Plan will help you get language on your side.
The 100-Year PR Plan is a tool to escape the limitations of this moment to think systematically about the future by reaching deep into the past. In moments of crisis, the inner-contradictions of our current systems are laid bare. The future presses in on us. We have a choice to make, that much is clear. But the immediacy of endless urgent need, now as always, can make liberation from the present unimaginable.
The book examines self-defeating ways of thinking and offers in their place an easy-to-use step-by-step guide for nonprofits to communicate to transform society.
Founder of the Charity Law Interest Group, Benjamin Miller holds a JD and Master of Public Policy from the University of Toronto and a Bachelor and Master of Arts in Political Thought from the University of Ottawa. He has worked for the Ontario Nonprofit Network.
ISBN 978-1-927375-66-2 Gail K. Picco | Civil Sector Press 2021
Soft cover 238 pages; 350 gr.
The 100-Year PR Plan: A Guide for Advocates
“… a fascinating manifesto on how non-profit organizations can ‘be the change’. Based on Miller’s creative adaptation of the work of Quentin Skinner on conceptual change in the history of Western political thought … It is an original and must-read contribution to the literature on non-profit organizations …” James Tully, Professor emeritus, University of Victoria
Conventional wisdom about how nonprofits communicate is undermining their ability to make lasting change. Language can be one of your most powerful allies or ardent foes. The 100-Year PR Plan will help you get language on your side.
The 100-Year PR Plan is a tool to escape the limitations of this moment to think systematically about the future by reaching deep into the past. In moments of crisis, the inner-contradictions of our current systems are laid bare. The future presses in on us. We have a choice to make, that much is clear. But the immediacy of endless urgent need, now as always, can make liberation from the present unimaginable.
The book examines self-defeating ways of thinking and offers in their place an easy-to-use step-by-step guide for nonprofits to communicate to transform society.
Founder of the Charity Law Interest Group, Benjamin Miller holds a JD and Master of Public Policy from the University of Toronto and a Bachelor and Master of Arts in Political Thought from the University of Ottawa. He has worked for the Ontario Nonprofit Network.
ISBN 978-1-927375-66-2 Gail K. Picco | Civil Sector Press 2021
Soft cover 238 pages; 350 gr.