The Vigilant Fundraiser


The Vigilant Fundraiser: 12 Steps to Fundraising Success

For overview, chapter summaries, author bios and more visit The Vigilant Fundraiser website

Here’s a seemingly obvious truth: You don’t reinvent the wheel around the core activities of fundraising. Instead, what is important is to first understand what the wheel looks like and then to manage the process with vigilance.

Through years of experience, George Stanois has identified 12 steps for an effective fundraising program. In The Vigilant Fundraiser, George and a team of highly-skilled contributors share how you can look for opportunities within the 12 steps to set your organization apart from all the others who do what you do.

As George notes, “Being vigilant means using all the steps; executing 7 steps out of 12 isn’t going to cut it.”

This excellent resource provides the full picture on fundraising – and will become the go-to tool for fundraisers looking to “up their game” and find new ways of successfully tackling resource development challenges.

What people are saying about The Vigilant Fundraiser:

“It’s a tour de force.  As a direct response fundraiser I was particularly taken with Chapter 7 by Liz Rejman. Pick up the book, read this chapter and make sure you’re doing the right thing. It all starts with the right list.” 
— Steve Thomas, CFRE Chairman & Executive Creative Director, Stephen Thomas Ltd

 “... captures what every fundraiser and volunteer needs to pay attention to for optimum results. I would encourage all fundraisers to include The Vigilant Fundraiser in their library but also to make sure that staff at all levels read it. Each of the 12 Steps could be a focus of discussion at your Board meetings or planning retreats.”
— Gord Durnan, CFRE, FAHP Board of Governors, Nipissing University, Chair, Muskoka Community Foundation 

“This book is a must read both for newcomers to the field and veteran fundraisers, looking to keep their skills, methods and philosophies current and effective.” 
— Tom Shand  Executive Director, Canadian Mental Health Association, Alberta Division.

ISBN 978-1-927375-12-9  Civil Sector Press 2013
204 pages / soft cover / 7.8 x 5.1 inches 221 gr (7.8 ounces)