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{"id":320338881,"title":"Lost Generation: Millenials eReport","handle":"lost-generation-millenials-ereport","description":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e","published_at":"2014-05-27T19:41:56-04:00","created_at":"2014-05-27T19:41:56-04:00","vendor":"John Suart","type":"digital product","tags":[],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":768573497,"title":"Lost Generation: Millenials PDF","option1":"Lost Generation: Millenials PDF","option2":null,"option3":null,"sku":"c212e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Lost Generation: Millenials eReport - Lost Generation: Millenials PDF","public_title":"Lost Generation: Millenials PDF","options":["Lost Generation: Millenials PDF"],"price":1799,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","options":["Title"],"media":[{"alt":null,"id":21853503523,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/lost-generation.jpg?v=1557955148","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eLost Generation: Millenials. Why University Fundraising \u0026amp; Alumni Programs Are Failing Them. How to Reach Them and Raise More Money.\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Millennials_Author_ToC_Intro.pdf?364\" rel=\"noopener noreferrer\"\u003eSee Excerpt, Table of Contents and Author\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eIn the last 50 years, universities have changed. They are bigger, more crowded places. So, too, have the students - the Millennial Generation. They go to university poor and graduate even poorer with massive amounts of debt.\u003c\/p\u003e\n\u003cp\u003eWhen they graduate many don't have jobs or are underemployed. While many things about universities have changed in the last 50 years, the basic assumptions universities have about their graduates haven't. Universities still expect graduates to give and to keep connected. With the increasing need for more donations, universities are putting even more faith in this connection and are ignoring the evidence of the cracks that are beginning to form within the relationship.\u003c\/p\u003e\n\u003cp\u003eMillennials are unlike all the other generations that have come before them. They have different expectations. They live in different worlds. They think differently. And, they face a much different future than their Boomer counterparts 50 years ago.\u003c\/p\u003e\n\u003cp\u003eNow, a new report is examining how universities deal with their Millennial alumni - The Lost Generation. Written by Canadian non-profit marketing expert \u003cstrong\u003eJohn Suart,\u003c\/strong\u003e the report warns that if universities don't change the way they think, then the Millennial Generation may become the first group of graduates in the history of post-secondary education in North America that universities can no longer count on for donations and support.\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-10-5 Civil Sector Press 2013 \u003cbr\u003e27 pages PDF\u003c\/p\u003e"}
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Lost Generation: Millenials eReport
$17.99
Lost Generation: Millenials. Why University Fundraising & Alumni Programs Are Failing Them. How to Reach Them and Raise More Money. See...
{"id":7696222519458,"title":"Making a Case Your Donors Will Love","handle":"making-a-case-your-donors-will-love","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2023-02-09T13:06:10-05:00","created_at":"2022-10-10T19:14:14-04:00","vendor":"Jerold Panas","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717628039330,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e028","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Making a Case Your Donors Will Love - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-56,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655","options":["Title"],"media":[{"alt":null,"id":26826162274466,"position":1,"preview_image":{"aspect_ratio":0.644,"height":404,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655"},"aspect_ratio":0.644,"height":404,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Making a Case Your Donors Will Love
$37.00
Making a Case Your Donors Will Love: The Secret to Selling the Dream You have a worthy project AND you've...
{"id":7696222060706,"title":"Making a Case Your Donors Will Love eBook","handle":"making-a-case-your-donors-will-love-ebook","description":"\u003cp\u003e\u003cstrong\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:14:04-04:00","created_at":"2022-10-10T19:14:04-04:00","vendor":"Jerold Panas","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627547810,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e022e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Making a Case Your Donors Will Love eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644","options":["Title"],"media":[{"alt":null,"id":26826160767138,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case_eBook-Cover.jpg?v=1665443644","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Making a Case Your Donors Will Love eBook
$22.00
Making a Case Your Donors Will Love: The Secret to Selling the Dream You have a worthy project AND you've...
{"id":7696222159010,"title":"Making Money with Donor Newsletters eBook","handle":"making-money-with-donor-newsletters-ebook","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-money-with-donor-newsletters\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:14:05-04:00","created_at":"2022-10-10T19:14:05-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2200,"price_min":2200,"price_max":2200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627646114,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e023e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Making Money with Donor Newsletters eBook - PDF","public_title":"PDF","options":["PDF"],"price":2200,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","options":["Title"],"media":[{"alt":null,"id":26826160898210,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-money-with-donor-newsletters\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Making Money with Donor Newsletters eBook
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{"id":319665693,"title":"Marketing To Win","handle":"marketing-to-win","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-05-26T20:48:43-04:00","created_at":"2014-05-26T20:48:43-04:00","vendor":"Susan Sommers","type":"Soft cover","tags":[],"price":4400,"price_min":4400,"price_max":4400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":766800845,"title":"Marketing To Win soft cover","option1":"Marketing To Win soft cover","option2":null,"option3":null,"sku":"c102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win - Marketing To Win soft cover","public_title":"Marketing To Win soft cover","options":["Marketing To Win soft cover"],"price":4400,"weight":499,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","options":["Title"],"media":[{"alt":null,"id":21831385123,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","width":500},{"alt":null,"id":21831417891,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Marketing To Win
$44.00
Marketing to Win: Creating and Sustaining your Non-Profit Brand See Excerpt ~ Table of Contents ~ PDF Version Non-profits need to differentiate themselves from...
{"id":335619701,"title":"Marketing To Win PDF","handle":"marketing-to-win-pdf","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-27T01:23:54-04:00","created_at":"2014-06-27T01:23:54-04:00","vendor":"Susan Sommers","type":"digital product","tags":[],"price":1850,"price_min":1850,"price_max":1850,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":815309013,"title":"Marketing To Win PDF","option1":"Marketing To Win PDF","option2":null,"option3":null,"sku":"c102e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win PDF - Marketing To Win PDF","public_title":"Marketing To Win PDF","options":["Marketing To Win PDF"],"price":1850,"weight":0,"compare_at_price":null,"inventory_quantity":-4,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","options":["Title"],"media":[{"alt":null,"id":22644228131,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front_1d332e5b-a297-4026-9d73-f622e413cd7b.jpg?v=1557957785","width":500},{"alt":null,"id":22644260899,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back_da1b3609-f885-4c83-97b8-203d5023f6e6.jpg?v=1557957785","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e — Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. \u003cem\u003eBuy Marketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Marketing To Win PDF
$18.50
Marketing to Win: Creating and Sustaining your Non-Profit Brand See Excerpt ~ Table of Contents ~ Print Version Non-profits need to differentiate themselves from...
{"id":9910442000,"title":"Melandri Fundraising: Creating stronger donor relationships","handle":"melandri-fundraising","description":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e","published_at":"2016-11-28T15:06:00-05:00","created_at":"2017-09-04T16:29:27-04:00","vendor":"Valerio Melandri","type":"Soft cover","tags":[],"price":4900,"price_min":4900,"price_max":4900,"available":true,"price_varies":false,"compare_at_price":7500,"compare_at_price_min":7500,"compare_at_price_max":7500,"compare_at_price_varies":false,"variants":[{"id":42325975760,"title":"Melandri Fundraising soft cover","option1":"Melandri Fundraising soft cover","option2":null,"option3":null,"sku":"c252","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Melandri Fundraising: Creating stronger donor relationships - Melandri Fundraising soft cover","public_title":"Melandri Fundraising soft cover","options":["Melandri Fundraising soft cover"],"price":4900,"weight":600,"compare_at_price":7500,"inventory_quantity":-347,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-46-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","options":["Title"],"media":[{"alt":null,"id":1559339925539,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","width":500},{"alt":null,"id":1559339892771,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e"}
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{"id":7225040928930,"title":"Move With Nature","handle":"move-with-nature","description":"\u003ch4\u003eMove With Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/MWN_sample.pdf?v=1637527832\" title=\"MWN sample\" target=\"_blank\"\u003eSee a sample\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eMove with Nature encourages children to exercise using easy-to-mimic movements seen in nature. Explore a dynamic full body movement routine curated by author and Physiotherapist, \u003cem\u003eAmanda Morin\u003c\/em\u003e. Each page features stimulating and inclusive illustrations by \u003cem\u003eHannah Bursey\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe diverse imagery simplifies movement, and normalizes exercise for children of all ages and abilities…all while having fun!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is printed using 100% post-consumer recycled paper, using biogas as the main energy source. The heavier weight paper is more durable, ideal for children's books.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-78-5 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e46 pages \/ soft cover \/ 8 x 10 in \/ 400 gr\u003c\/p\u003e","published_at":"2021-11-21T15:53:47-05:00","created_at":"2021-11-19T09:01:08-05:00","vendor":"Amanda Morin","type":"Soft cover","tags":[],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41265314234530,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c269","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Move With Nature - soft cover","public_title":"soft cover","options":["soft cover"],"price":1799,"weight":500,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690","options":["Title"],"media":[{"alt":null,"id":24235469209762,"position":1,"preview_image":{"aspect_ratio":1.192,"height":427,"width":509,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690"},"aspect_ratio":1.192,"height":427,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690","width":509}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMove With Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/MWN_sample.pdf?v=1637527832\" title=\"MWN sample\" target=\"_blank\"\u003eSee a sample\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eMove with Nature encourages children to exercise using easy-to-mimic movements seen in nature. Explore a dynamic full body movement routine curated by author and Physiotherapist, \u003cem\u003eAmanda Morin\u003c\/em\u003e. Each page features stimulating and inclusive illustrations by \u003cem\u003eHannah Bursey\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe diverse imagery simplifies movement, and normalizes exercise for children of all ages and abilities…all while having fun!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is printed using 100% post-consumer recycled paper, using biogas as the main energy source. The heavier weight paper is more durable, ideal for children's books.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-78-5 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e46 pages \/ soft cover \/ 8 x 10 in \/ 400 gr\u003c\/p\u003e"}
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{"id":2963883397,"title":"Multiplying Generosity and Ripple Effect books and CE credit courses","handle":"multiplying-generosity-and-ripple-effect","description":"\u003cp\u003e\u003ca target=\"_blank\" title=\"Multiplying TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_TOC.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eMultiplying Generosity Table Of Contents\u003c\/a\u003e ~ \u003ca title=\"Multiplying excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_excerpt.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eExcerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_CE_credit_course_FAQs.pdf?16751790059155560309\" title=\"Multiplying Generosity course faqs\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCourse FAQs\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Ripple Effect TOC\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_TOC.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eRipple Effect Table Of Contents\u003c\/a\u003e ~ \u003ca title=\"Ripple excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_excerpt.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eExcerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_CE_credit_course_FAQs.pdf?15436348132301916603\" target=\"_blank\" title=\"Ripple Effect course faqs\" rel=\"noopener noreferrer\"\u003eCourse FAQs\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Author bios Insurance\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Author_Bios_Insurance.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eAuthor Bios\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIAL OFFER #1: \u003cbr\u003e\u003c\/strong\u003eGet both books for $56.95 - a savings of $15!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIAL OFFER #2: \u003cbr\u003e\u003c\/strong\u003eGet either book with CE credit online course for $56.95, regularly $84.95. The \u003cem\u003eMultiplying Generosity\u003c\/em\u003e book and course for Fundraisers offers 4.5 CE points. The \u003cem\u003eRipple Effect\u003c\/em\u003e book and course for Financial Advisors offers 4 CE credits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarlena McCarthy\u003c\/strong\u003e (a professional fundraising writer) and her husband \u003cstrong\u003eJack Bergmans\u003c\/strong\u003e, (a certified financial planner) want fundraisers to understand the many benefits of using insurance as a tool for philanthropic giving.\u003c\/p\u003e\n\u003cp\u003eThrough their company, Bequest Insurance, McCarthy and Bergmans have spoken to countless fundraisers and financial planners about how to integrate insurance products into gift planning to its greatest advantage. In \u003cspan style=\"color: #990000;\"\u003ethe Fundraiser’s guide\u003c\/span\u003e \u003cem\u003eMultiplying Generosity: Creatively using insurance to increase legacy gifts \u003c\/em\u003ethey explore this topic in-depth and translate \"insurance-ese\" into everyday language.\u003c\/p\u003e\n\u003cp\u003eIn an easy to read format, this compact guide provides detailed information on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003ethe benefits of giving through insurance\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003edetermining if giving through insurance is right for your charity\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003eInsurance 101\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003epromoting gifts of insurance\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003eeffectively administering an insurance gift program\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMultiplying Generosity: Creatively using insurance to increase legacy gifts ISBN 978-1-927375-30-3 Civil Sector Press 2015\u003cbr\u003e144 pages soft cover \/ 5 x 8 in \/ 200 gr\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eAs a certified financial planner, \u003cstrong\u003eJack Bergmans\u003c\/strong\u003e has learned that most people are interested in how their money can be managed to improve the quality of life for themselves and their loved ones. He has also realized that when clients face their own mortality, many also want to explore a dream of leaving behind a memorable legacy that will have a continuing influence on their community or the world around them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eProfessional advisors can help to guide people towards having enough to live comfortably, and support their loved ones during life and after they’re gone. They can also help their clients to make caring gifts to support their favourite charitable causes and be a lasting force for positive change\u003cem\u003e.\u003c\/em\u003e In the Financial Advisor’s guide \u003cem\u003eRipple Effect: Growing your business with insurance and philanthropy\u003c\/em\u003e, Bergmans and co-author \u003cstrong\u003eMarlena McCarthy\u003c\/strong\u003e explore the use of life insurance and other insurance products as a tool for generous charitable giving. In an easy to read format, this compact resource provides detailed information on:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eintegrating philanthropy in financial planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eunderstanding Canadian charitable tax credits\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003elife insurance\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eannuities\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eguaranteed investment accounts\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003esegregated funds\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003estructuring the ideal charitable gift\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eRipple Effect: Growing your business with insurance and philanthropy\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #0c343d;\"\u003eISBN 978-1-927375-28-0 Civil Sector Press 2015\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #0c343d;\"\u003e131 pages soft cover \/ 5 x 8 in \/ 200 gr\u003c\/span\u003e\u003c\/p\u003e","published_at":"2016-05-17T11:20:00-04:00","created_at":"2015-11-18T10:09:35-05:00","vendor":"Marlena McCarthy and Jack Bergmans","type":"Soft cover","tags":[],"price":3695,"price_min":3695,"price_max":5695,"available":true,"price_varies":true,"compare_at_price":8495,"compare_at_price_min":8495,"compare_at_price_max":8495,"compare_at_price_varies":false,"variants":[{"id":8736727301,"title":"Multiplying Generosity and Ripple Effect 2 book set","option1":"Multiplying Generosity and Ripple Effect 2 book set","option2":null,"option3":null,"sku":"c241","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Multiplying Generosity and Ripple Effect books and CE credit courses - Multiplying Generosity and Ripple Effect 2 book set","public_title":"Multiplying Generosity and Ripple Effect 2 book set","options":["Multiplying Generosity and Ripple Effect 2 book set"],"price":5695,"weight":450,"compare_at_price":null,"inventory_quantity":-173,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":8811492549,"title":"Multiplying Generosity","option1":"Multiplying Generosity","option2":null,"option3":null,"sku":"c240","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Multiplying Generosity and Ripple Effect books and CE credit courses - Multiplying Generosity","public_title":"Multiplying Generosity","options":["Multiplying Generosity"],"price":3695,"weight":220,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":8811531653,"title":"Ripple Effect","option1":"Ripple Effect","option2":null,"option3":null,"sku":"c239","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Multiplying Generosity and Ripple Effect books and CE credit courses - Ripple Effect","public_title":"Ripple Effect","options":["Ripple Effect"],"price":3695,"weight":220,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12455650328640,"title":"Multiplying Generosity + 4.5 CE credit course","option1":"Multiplying Generosity + 4.5 CE credit course","option2":null,"option3":null,"sku":"c240-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Multiplying Generosity and Ripple Effect books and CE credit courses - Multiplying Generosity + 4.5 CE credit course","public_title":"Multiplying Generosity + 4.5 CE credit course","options":["Multiplying Generosity + 4.5 CE credit course"],"price":5695,"weight":220,"compare_at_price":8495,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12455651409984,"title":"Ripple Effect + 4 CE credit course","option1":"Ripple Effect + 4 CE credit course","option2":null,"option3":null,"sku":"c239-1","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Multiplying Generosity and Ripple Effect books and CE credit courses - Ripple Effect + 4 CE credit course","public_title":"Ripple Effect + 4 CE credit course","options":["Ripple Effect + 4 CE credit course"],"price":5695,"weight":220,"compare_at_price":8495,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-multiplying.jpg?v=1557954781","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-front.jpg?v=1557954781","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-back.jpg?v=1557954781","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-front.jpg?v=1557954781","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-back.jpg?v=1557954781"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-multiplying.jpg?v=1557954781","options":["Title"],"media":[{"alt":null,"id":63024332835,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-multiplying.jpg?v=1557954781"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-multiplying.jpg?v=1557954781","width":500},{"alt":null,"id":63024365603,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-front.jpg?v=1557954781"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-front.jpg?v=1557954781","width":500},{"alt":null,"id":63024398371,"position":3,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-back.jpg?v=1557954781"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ripple-effect-back.jpg?v=1557954781","width":500},{"alt":null,"id":63024431139,"position":4,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-front.jpg?v=1557954781"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-front.jpg?v=1557954781","width":500},{"alt":null,"id":63024463907,"position":5,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-back.jpg?v=1557954781"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/multiplying-generosity-back.jpg?v=1557954781","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003ca target=\"_blank\" title=\"Multiplying TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_TOC.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eMultiplying Generosity Table Of Contents\u003c\/a\u003e ~ \u003ca title=\"Multiplying excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_excerpt.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eExcerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Multiplying_Generosity_CE_credit_course_FAQs.pdf?16751790059155560309\" title=\"Multiplying Generosity course faqs\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eCourse FAQs\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Ripple Effect TOC\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_TOC.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eRipple Effect Table Of Contents\u003c\/a\u003e ~ \u003ca title=\"Ripple excerpt\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_excerpt.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eExcerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Ripple_Effect_CE_credit_course_FAQs.pdf?15436348132301916603\" target=\"_blank\" title=\"Ripple Effect course faqs\" rel=\"noopener noreferrer\"\u003eCourse FAQs\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Author bios Insurance\" target=\"_blank\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Author_Bios_Insurance.pdf?10347244084932616698\" rel=\"noopener noreferrer\"\u003eAuthor Bios\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIAL OFFER #1: \u003cbr\u003e\u003c\/strong\u003eGet both books for $56.95 - a savings of $15!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSPECIAL OFFER #2: \u003cbr\u003e\u003c\/strong\u003eGet either book with CE credit online course for $56.95, regularly $84.95. The \u003cem\u003eMultiplying Generosity\u003c\/em\u003e book and course for Fundraisers offers 4.5 CE points. The \u003cem\u003eRipple Effect\u003c\/em\u003e book and course for Financial Advisors offers 4 CE credits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMarlena McCarthy\u003c\/strong\u003e (a professional fundraising writer) and her husband \u003cstrong\u003eJack Bergmans\u003c\/strong\u003e, (a certified financial planner) want fundraisers to understand the many benefits of using insurance as a tool for philanthropic giving.\u003c\/p\u003e\n\u003cp\u003eThrough their company, Bequest Insurance, McCarthy and Bergmans have spoken to countless fundraisers and financial planners about how to integrate insurance products into gift planning to its greatest advantage. In \u003cspan style=\"color: #990000;\"\u003ethe Fundraiser’s guide\u003c\/span\u003e \u003cem\u003eMultiplying Generosity: Creatively using insurance to increase legacy gifts \u003c\/em\u003ethey explore this topic in-depth and translate \"insurance-ese\" into everyday language.\u003c\/p\u003e\n\u003cp\u003eIn an easy to read format, this compact guide provides detailed information on:\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003ethe benefits of giving through insurance\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003edetermining if giving through insurance is right for your charity\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003eInsurance 101\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003epromoting gifts of insurance\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003eeffectively administering an insurance gift program\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMultiplying Generosity: Creatively using insurance to increase legacy gifts ISBN 978-1-927375-30-3 Civil Sector Press 2015\u003cbr\u003e144 pages soft cover \/ 5 x 8 in \/ 200 gr\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eAs a certified financial planner, \u003cstrong\u003eJack Bergmans\u003c\/strong\u003e has learned that most people are interested in how their money can be managed to improve the quality of life for themselves and their loved ones. He has also realized that when clients face their own mortality, many also want to explore a dream of leaving behind a memorable legacy that will have a continuing influence on their community or the world around them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eProfessional advisors can help to guide people towards having enough to live comfortably, and support their loved ones during life and after they’re gone. They can also help their clients to make caring gifts to support their favourite charitable causes and be a lasting force for positive change\u003cem\u003e.\u003c\/em\u003e In the Financial Advisor’s guide \u003cem\u003eRipple Effect: Growing your business with insurance and philanthropy\u003c\/em\u003e, Bergmans and co-author \u003cstrong\u003eMarlena McCarthy\u003c\/strong\u003e explore the use of life insurance and other insurance products as a tool for generous charitable giving. In an easy to read format, this compact resource provides detailed information on:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eintegrating philanthropy in financial planning\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eunderstanding Canadian charitable tax credits\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003elife insurance\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eannuities\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003eguaranteed investment accounts\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003esegregated funds\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cli\u003e\u003cspan style=\"color: #0c343d;\"\u003estructuring the ideal charitable gift\u003c\/span\u003e\u003c\/li\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #0c343d;\"\u003eRipple Effect: Growing your business with insurance and philanthropy\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #0c343d;\"\u003eISBN 978-1-927375-28-0 Civil Sector Press 2015\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #0c343d;\"\u003e131 pages soft cover \/ 5 x 8 in \/ 200 gr\u003c\/span\u003e\u003c\/p\u003e"}
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Multiplying Generosity Table Of Contents ~ Excerpt ~ Course FAQs Ripple Effect Table Of Contents ~ Excerpt ~ Course FAQs Author Bios SPECIAL OFFER #1: Get both books...
{"id":6250083845,"title":"Prospect Research in Canada: an Essential Guide","handle":"prospect-research-in-canada","description":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Prospect Research in Canada TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca title=\"PRC Editors\/ Contributors\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Contributor_listing_rev.pdf?9498956047713546356\" target=\"_blank\"\u003eEditors\/ Contributors\u003c\/a\u003e ~ \u003ca title=\"PRC Excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Excerpt.pdf?9755115725297766301\" target=\"_blank\"\u003e Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\" title=\"prospect research in canada pdf chapters\" target=\"_blank\"\u003ePDF Chapters\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\" title=\"prospect research in canada pdf chapters\"\u003ePurchase individual chapters in PDF download format here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan\u003eAPRA members save $20 with your discount code at checkout.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe launch of \u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e coincides with the 15th anniversary of the Canadian Chapter of the Association of Professional Researchers for Advancement (APRA Canada). Intended for fundraisers and researchers just starting out with prospect research, this book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eIn \u003ca title=\"PRC Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" target=\"_blank\"\u003e12 chapters\u003c\/a\u003e, \u003ca title=\"PRC Editors\/ Contributors\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Contributor_listing_rev.pdf?9498956047713546356\" target=\"_blank\"\u003e30 skilled contributors\u003c\/a\u003e share their front-line experiences in the field of prospect research. Through their words and knowledge they reveal why Canadian researchers are not only specialists in their field, but also passionate about ethics and standards and continually improving a profession that they love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact \u003cem\u003eare\u003c\/em\u003e at the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProspect Research in Canada: an essential guide for researchers and fundraisers \u003c\/em\u003e\u003cbr\u003eISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e296 pages soft cover \/ 8.5 x 11 in \/ 900 gr (2 lbs.)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2016-09-21T12:55:00-04:00","created_at":"2016-09-19T15:58:59-04:00","vendor":"Edited by Tracey Church and Liz Rejman","type":"Soft cover","tags":[],"price":8700,"price_min":8700,"price_max":8700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":20451145733,"title":"Prospect Research in Canada","option1":"Prospect Research in Canada","option2":null,"option3":null,"sku":"c250","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: an Essential Guide - Prospect Research in Canada","public_title":"Prospect Research in Canada","options":["Prospect Research in Canada"],"price":8700,"weight":900,"compare_at_price":null,"inventory_quantity":-625,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-35-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/PRICnew_300dpi.jpg?v=1663271881","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_14c29f0d-3083-430b-90eb-dd276c84b6c8.jpg?v=1663271881"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/PRICnew_300dpi.jpg?v=1663271881","options":["Title"],"media":[{"alt":null,"id":26659755753634,"position":1,"preview_image":{"aspect_ratio":0.772,"height":1295,"width":1000,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/PRICnew_300dpi.jpg?v=1663271881"},"aspect_ratio":0.772,"height":1295,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/PRICnew_300dpi.jpg?v=1663271881","width":1000},{"alt":null,"id":153254068259,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_14c29f0d-3083-430b-90eb-dd276c84b6c8.jpg?v=1663271881"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_14c29f0d-3083-430b-90eb-dd276c84b6c8.jpg?v=1663271881","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Prospect Research in Canada TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca title=\"PRC Editors\/ Contributors\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Contributor_listing_rev.pdf?9498956047713546356\" target=\"_blank\"\u003eEditors\/ Contributors\u003c\/a\u003e ~ \u003ca title=\"PRC Excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Excerpt.pdf?9755115725297766301\" target=\"_blank\"\u003e Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\" title=\"prospect research in canada pdf chapters\" target=\"_blank\"\u003ePDF Chapters\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\" title=\"prospect research in canada pdf chapters\"\u003ePurchase individual chapters in PDF download format here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cspan\u003eAPRA members save $20 with your discount code at checkout.\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe launch of \u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e coincides with the 15th anniversary of the Canadian Chapter of the Association of Professional Researchers for Advancement (APRA Canada). Intended for fundraisers and researchers just starting out with prospect research, this book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eIn \u003ca title=\"PRC Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" target=\"_blank\"\u003e12 chapters\u003c\/a\u003e, \u003ca title=\"PRC Editors\/ Contributors\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_Contributor_listing_rev.pdf?9498956047713546356\" target=\"_blank\"\u003e30 skilled contributors\u003c\/a\u003e share their front-line experiences in the field of prospect research. Through their words and knowledge they reveal why Canadian researchers are not only specialists in their field, but also passionate about ethics and standards and continually improving a profession that they love.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact \u003cem\u003eare\u003c\/em\u003e at the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eProspect Research in Canada: an essential guide for researchers and fundraisers \u003c\/em\u003e\u003cbr\u003eISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e296 pages soft cover \/ 8.5 x 11 in \/ 900 gr (2 lbs.)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada-pdf-chapters\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers Table of Contents ~ Editors/ Contributors ~ Excerpt ~ PDF Chapters Purchase individual...
{"id":1379600597056,"title":"Prospect Research in Canada: PDF Chapters","handle":"prospect-research-in-canada-pdf-chapters","description":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\" title=\"prospect research in canada soft cover\" target=\"_blank\"\u003ePurchase the entire book in soft cover format here\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e is intended for fundraisers and researchers just starting out with prospect research. This book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eNow the 12 chapters of this best-selling resource are available individually in a convenient downloadable PDF format. See Chapter details below or \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" title=\"Prospect Research Chapter list\" target=\"_blank\"\u003eClick here for printable list \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChapter 1 - Introduction to Prospect Research\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHistorical development of prospect research, APRA in Canada, Prospect research in the fundraising cycle, The role of the researcher within a fundraising team\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 2 - Research Ethics\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrust, integrity, accountability and conduct; Social media; Ethics case studies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 3 - Identifying and Researching Foundations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of foundations; Giving guidelines for foundations; Understanding foundation financials; Financial reporting to the CRA; What should be in a foundation profile\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 1 – Qualified Donees Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 2 – CRA Quick View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 3 – CRA Full View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 4 – CRA Schedule 6 Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 5 – Analysis Case Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 4 - Identifying and Researching Corporations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of corporations in Canada; Corporate prospects: key resources \u003c\/li\u003e\n\u003cli\u003eUnderstanding types of corporate funding: philanthropic giving, sponsorship, gifts, matching gift companies, and cause-related marketing (CRM)\u003c\/li\u003e\n\u003cli\u003eKey corporate notes: finding the right contact person, the importance of linkages to your organization, and media monitoring\u003c\/li\u003e\n\u003cli\u003ePrivate Company Valuation\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for a corporate ask\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 6 - Company Profile Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 5 - Identifying and Researching Individuals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe importance of individual philanthropists, their spouses, and families\u003c\/li\u003e\n\u003cli\u003eIndividual prospects: key resources \u003c\/li\u003e\n\u003cli\u003eSenior volunteers and peer screening\u003c\/li\u003e\n\u003cli\u003eRelationship mapping and the importance of linkages\u003c\/li\u003e\n\u003cli\u003eResearching and identifying planned giving prospects\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for an individual ask\u003c\/li\u003e\n\u003cli\u003eWhat should be in an individual profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 6 - Database Management: Bringing it all together for effective reporting\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat does database management mean for prospect research professionals?\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended best practices \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe importance of working closely with technical and other staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eReports that work for everyone \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eData visualization\u003c\/li\u003e\n\u003cli\u003eHighlight tables\u003c\/li\u003e\n\u003cli\u003eGraphs\u003c\/li\u003e\n\u003cli\u003eHeat maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 7 - Pipeline Management\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelationship management with the development team\u003c\/li\u003e\n\u003cli\u003eAssignments versus no assignments\u003c\/li\u003e\n\u003cli\u003eMoves management\u003c\/li\u003e\n\u003cli\u003ePortfolio management: Portfolio balanceand phase aging\u003c\/li\u003e\n\u003cli\u003eFundraiser and researcher performance metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 8 - Data Mining and Analytics\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGetting to know your data\u003c\/li\u003e\n\u003cli\u003ePreparing your data for mining\u003c\/li\u003e\n\u003cli\u003eAppending external information\u003c\/li\u003e\n\u003cli\u003eScoring your constituents – “quick and easy”\u003c\/li\u003e\n\u003cli\u003eCase study\u003c\/li\u003e\n\u003cli\u003ePredicting donors – Simple predictive model\u003c\/li\u003e\n\u003cli\u003eIf, when and why to go to an external vendor\u003c\/li\u003e\n\u003cli\u003eData and analytics vendors\u003c\/li\u003e\n\u003cli\u003eAnnual giving campaigns\u003c\/li\u003e\n\u003cli\u003ePlanned giving campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003ca name=\"_Toc440701642\"\u003e\u003c\/a\u003e Major giving and capital campaigns\u003c\/li\u003e\n\u003cli\u003e16 questions to ask when selecting an external vendor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 9 - Strategic Planning for Your Research Shop\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)\u003c\/li\u003e\n\u003cli\u003eGift tables\u003c\/li\u003e\n\u003cli\u003eOGSM strategic planning model (Objectives, Goals, Strategies, Measures)\u003c\/li\u003e\n\u003cli\u003eResearching external factors that can impact your campaign and strategic plan\u003c\/li\u003e\n\u003cli\u003eThe economy\u003c\/li\u003e\n\u003cli\u003eDemographics\u003c\/li\u003e\n\u003cli\u003eTrends\u003c\/li\u003e\n\u003cli\u003ePolitics and government changes\u003c\/li\u003e\n\u003cli\u003eCompetition and conflicts\u003c\/li\u003e\n\u003cli\u003ePerception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 10 - Considerations to Diversifying your Prospect Base\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA checklist for international development\u003c\/li\u003e\n\u003cli\u003eInternational prospects and changing Canadian demographics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 11 - The Future of Prospect Research\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is career pathing?\u003c\/li\u003e\n\u003cli\u003eCareer options within and beyond prospect research\u003c\/li\u003e\n\u003cli\u003eFuture trends in the profession - The crystal ball problem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 12 - Resources\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAFP Code of Ethics (pdf)\u003c\/li\u003e\n\u003cli\u003eAFP A Donor Bill of Rights (pdf)\u003c\/li\u003e\n\u003cli\u003eFree Resources\u003c\/li\u003e\n\u003cli\u003eFee-based resources (some available in public and university libraries)\u003c\/li\u003e\n\u003cli\u003eProfile Samples (Corporation, Foundation, Individual Standard)\u003c\/li\u003e\n\u003cli\u003ePeer Review Samples\u003c\/li\u003e\n\u003cli\u003eResource Evaluation_Hubbs_Foundation-Directory-Assesment-Tool (Excel)\u003c\/li\u003e\n\u003cli\u003eBooks\u003c\/li\u003e\n\u003cli\u003eProspect Research Education in Canada\u003c\/li\u003e\n\u003cli\u003eAPRA Body of Knowledge (BOK) Summary\u003c\/li\u003e\n\u003cli\u003eAPRA Ethics Guidelines\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eat the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003eProspect Research in Canada: an essential guide for researchers and fundraisers ISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e PDF downloadable chapters (various lengths)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2016-09-21T12:55:00-04:00","created_at":"2018-10-10T11:56:44-04:00","vendor":"Edited by Tracey Church and Liz Rejman","type":"digital product","tags":[],"price":1690,"price_min":1690,"price_max":1690,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":12606465769536,"title":"Prospect Research in Canada Chapter One pdf","option1":"Prospect Research in Canada Chapter One pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter One pdf","public_title":"Prospect Research in Canada Chapter One pdf","options":["Prospect Research in Canada Chapter One pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-454,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-35-8","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606670831680,"title":"Prospect Research in Canada Chapter Two pdf","option1":"Prospect Research in Canada Chapter Two pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Two pdf","public_title":"Prospect Research in Canada Chapter Two pdf","options":["Prospect Research in Canada Chapter Two pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606671257664,"title":"Prospect Research in Canada Chapter Three pdf","option1":"Prospect Research in Canada Chapter Three pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Three pdf","public_title":"Prospect Research in Canada Chapter Three pdf","options":["Prospect Research in Canada Chapter Three pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12606674042944,"title":"Prospect Research in Canada Chapter Four pdf","option1":"Prospect Research in Canada Chapter Four pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Four pdf","public_title":"Prospect Research in Canada Chapter Four pdf","options":["Prospect Research in Canada Chapter Four pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607431540800,"title":"Prospect Research in Canada Chapter Five pdf","option1":"Prospect Research in Canada Chapter Five pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - 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Prospect Research in Canada Chapter Nine pdf","public_title":"Prospect Research in Canada Chapter Nine pdf","options":["Prospect Research in Canada Chapter Nine pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-3,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432425536,"title":"Prospect Research in Canada Chapter Ten pdf","option1":"Prospect Research in Canada Chapter Ten pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Ten pdf","public_title":"Prospect Research in Canada Chapter Ten pdf","options":["Prospect Research in Canada Chapter Ten pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432687680,"title":"Prospect Research in Canada Chapter Eleven pdf","option1":"Prospect Research in Canada Chapter Eleven pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Eleven pdf","public_title":"Prospect Research in Canada Chapter Eleven pdf","options":["Prospect Research in Canada Chapter Eleven pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]},{"id":12607432720448,"title":"Prospect Research in Canada Chapter Twelve pdf","option1":"Prospect Research in Canada Chapter Twelve pdf","option2":null,"option3":null,"sku":"c250e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Prospect Research in Canada: PDF Chapters - Prospect Research in Canada Chapter Twelve pdf","public_title":"Prospect Research in Canada Chapter Twelve pdf","options":["Prospect Research in Canada Chapter Twelve pdf"],"price":1690,"weight":900,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","options":["Title"],"media":[{"alt":null,"id":1559288184867,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-front_bfb95465-537f-4087-ad16-9a42b0fc4c75.jpg?v=1557954442","width":500},{"alt":null,"id":1559288152099,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/prospect-research-canada-back_c673cbda-1682-43f5-a4bc-656056084d92.jpg?v=1557954442","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers PDF\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\" title=\"prospect research in canada soft cover\" target=\"_blank\"\u003ePurchase the entire book in soft cover format here\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eProspect Research in Canada: An Essential Guide for Researchers and Fundraisers\u003c\/em\u003e\u003c\/strong\u003e is intended for fundraisers and researchers just starting out with prospect research. This book is an invaluable resource for those needing to establish training and guidelines for their organization or educational programs. It also offers a wealth of information for those from the private sector who realize the unique skill sets required to successfully conduct research in Canada.\u003c\/p\u003e\n\u003cp\u003eNow the 12 chapters of this best-selling resource are available individually in a convenient downloadable PDF format. See Chapter details below or \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/PRC_TABLE_OF_CONTENTS.pdf?1711047825332454507\" title=\"Prospect Research Chapter list\" target=\"_blank\"\u003eClick here for printable list \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChapter 1 - Introduction to Prospect Research\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHistorical development of prospect research, APRA in Canada, Prospect research in the fundraising cycle, The role of the researcher within a fundraising team\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 2 - Research Ethics\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTrust, integrity, accountability and conduct; Social media; Ethics case studies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 3 - Identifying and Researching Foundations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of foundations; Giving guidelines for foundations; Understanding foundation financials; Financial reporting to the CRA; What should be in a foundation profile\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 1 – Qualified Donees Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 2 – CRA Quick View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 3 – CRA Full View Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 4 – CRA Schedule 6 Case Study\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 5 – Analysis Case Study\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 4 - Identifying and Researching Corporations\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTypes of corporations in Canada; Corporate prospects: key resources \u003c\/li\u003e\n\u003cli\u003eUnderstanding types of corporate funding: philanthropic giving, sponsorship, gifts, matching gift companies, and cause-related marketing (CRM)\u003c\/li\u003e\n\u003cli\u003eKey corporate notes: finding the right contact person, the importance of linkages to your organization, and media monitoring\u003c\/li\u003e\n\u003cli\u003ePrivate Company Valuation\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for a corporate ask\u003c\/li\u003e\n\u003cli\u003eAPPENDIX 6 - Company Profile Template\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 5 - Identifying and Researching Individuals\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe importance of individual philanthropists, their spouses, and families\u003c\/li\u003e\n\u003cli\u003eIndividual prospects: key resources \u003c\/li\u003e\n\u003cli\u003eSenior volunteers and peer screening\u003c\/li\u003e\n\u003cli\u003eRelationship mapping and the importance of linkages\u003c\/li\u003e\n\u003cli\u003eResearching and identifying planned giving prospects\u003c\/li\u003e\n\u003cli\u003eDetermining a capacity rating for an individual ask\u003c\/li\u003e\n\u003cli\u003eWhat should be in an individual profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 6 - Database Management: Bringing it all together for effective reporting\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat does database management mean for prospect research professionals?\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eRecommended best practices \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eThe importance of working closely with technical and other staff\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eReports that work for everyone \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eData visualization\u003c\/li\u003e\n\u003cli\u003eHighlight tables\u003c\/li\u003e\n\u003cli\u003eGraphs\u003c\/li\u003e\n\u003cli\u003eHeat maps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 7 - Pipeline Management\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRelationship management with the development team\u003c\/li\u003e\n\u003cli\u003eAssignments versus no assignments\u003c\/li\u003e\n\u003cli\u003eMoves management\u003c\/li\u003e\n\u003cli\u003ePortfolio management: Portfolio balanceand phase aging\u003c\/li\u003e\n\u003cli\u003eFundraiser and researcher performance metrics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 8 - Data Mining and Analytics\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGetting to know your data\u003c\/li\u003e\n\u003cli\u003ePreparing your data for mining\u003c\/li\u003e\n\u003cli\u003eAppending external information\u003c\/li\u003e\n\u003cli\u003eScoring your constituents – “quick and easy”\u003c\/li\u003e\n\u003cli\u003eCase study\u003c\/li\u003e\n\u003cli\u003ePredicting donors – Simple predictive model\u003c\/li\u003e\n\u003cli\u003eIf, when and why to go to an external vendor\u003c\/li\u003e\n\u003cli\u003eData and analytics vendors\u003c\/li\u003e\n\u003cli\u003eAnnual giving campaigns\u003c\/li\u003e\n\u003cli\u003ePlanned giving campaigns\u003c\/li\u003e\n\u003cli\u003e\n\u003ca name=\"_Toc440701642\"\u003e\u003c\/a\u003e Major giving and capital campaigns\u003c\/li\u003e\n\u003cli\u003e16 questions to ask when selecting an external vendor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eChapter 9 - Strategic Planning for Your Research Shop\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSWOT analysis (Strengths, Weaknesses, Opportunities, and Threats)\u003c\/li\u003e\n\u003cli\u003eGift tables\u003c\/li\u003e\n\u003cli\u003eOGSM strategic planning model (Objectives, Goals, Strategies, Measures)\u003c\/li\u003e\n\u003cli\u003eResearching external factors that can impact your campaign and strategic plan\u003c\/li\u003e\n\u003cli\u003eThe economy\u003c\/li\u003e\n\u003cli\u003eDemographics\u003c\/li\u003e\n\u003cli\u003eTrends\u003c\/li\u003e\n\u003cli\u003ePolitics and government changes\u003c\/li\u003e\n\u003cli\u003eCompetition and conflicts\u003c\/li\u003e\n\u003cli\u003ePerception\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 10 - Considerations to Diversifying your Prospect Base\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA checklist for international development\u003c\/li\u003e\n\u003cli\u003eInternational prospects and changing Canadian demographics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 11 - The Future of Prospect Research\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is career pathing?\u003c\/li\u003e\n\u003cli\u003eCareer options within and beyond prospect research\u003c\/li\u003e\n\u003cli\u003eFuture trends in the profession - The crystal ball problem\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eChapter 12 - Resources\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eAFP Code of Ethics (pdf)\u003c\/li\u003e\n\u003cli\u003eAFP A Donor Bill of Rights (pdf)\u003c\/li\u003e\n\u003cli\u003eFree Resources\u003c\/li\u003e\n\u003cli\u003eFee-based resources (some available in public and university libraries)\u003c\/li\u003e\n\u003cli\u003eProfile Samples (Corporation, Foundation, Individual Standard)\u003c\/li\u003e\n\u003cli\u003ePeer Review Samples\u003c\/li\u003e\n\u003cli\u003eResource Evaluation_Hubbs_Foundation-Directory-Assesment-Tool (Excel)\u003c\/li\u003e\n\u003cli\u003eBooks\u003c\/li\u003e\n\u003cli\u003eProspect Research Education in Canada\u003c\/li\u003e\n\u003cli\u003eAPRA Body of Knowledge (BOK) Summary\u003c\/li\u003e\n\u003cli\u003eAPRA Ethics Guidelines\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eProspect Research In Canada\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"The first question I ask a charity when they are looking for advice in major gifts is 'have you done any prospect research?' Prospect research is the secret opportunity and this guide will help to ensure that more charities are able to be more effective in their work with donors and volunteers.\"\u003cbr\u003e— Ann Rosenfield, MBA, CFRE Principal, Charitably Speaking, Executive Director, Transforming Faces\u003c\/p\u003e\n\u003cp\u003e\"Whether you are a small fundraising shop or big fundraising machine, the foundation of any fundraising success is having a prospect researcher as part of your team. Detective, strategist, navigator and myth-buster, are all roles played by a prospect researcher as they guide fundraisers to identify potential donors. I am so pleased that fundraisers now have a Canadian resource for prospect research to give us a truly Canadian perspective on this key role in any fundraising shop.\"\u003cbr\u003e— Mary McPherson, CFRE, Executive Director, Georgetown Hospital Foundation\u003c\/p\u003e\n\u003cp\u003e\"The authors in this book are leaders not only in Canada, and not only in prospect research but in the fundraising profession as a whole. This book is a signal that prospect researchers don’t simply aspire to be, but in fact\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eare\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eat the forefront of innovation and leadership in the nonprofit world. It should be in every fundraising organization’s list of essential resources.\"\u003cbr\u003e— Peter McKinley, Director of Development, ONE Foundation for Niagara Health System\u003c\/p\u003e\n\u003cp\u003eProspect Research in Canada: an essential guide for researchers and fundraisers ISBN 978-1-927375-35-8 Civil Sector Press 2016\u003cbr\u003e PDF downloadable chapters (various lengths)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/prospect-research-in-canada\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Prospect Research in Canada: PDF Chapters
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{"id":7696220520610,"title":"Raising $1,000 Gifts by Mail in the Age of Email and Social Media","handle":"raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRaising $1000 Gifts by Mail in the Age of Email and Social Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOn average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWarwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:34-04:00","created_at":"2022-10-10T19:13:34-04:00","vendor":"Mal Warwick","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623845026,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e007","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Raising $1,000 Gifts by Mail in the Age of Email and Social Media - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail.jpg?v=1665443614"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail.jpg?v=1665443614","options":["Title"],"media":[{"alt":null,"id":26826154246306,"position":1,"preview_image":{"aspect_ratio":0.722,"height":360,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail.jpg?v=1665443614"},"aspect_ratio":0.722,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Raising-_1000-Gifts-by-Mail.jpg?v=1665443614","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eRaising $1000 Gifts by Mail in the Age of Email and Social Media\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOn average, how much do charitable organizations raise each year using email and social media? About 7 percent of their gift revenue. That means the lion's share of donations still comes from direct mail. If you want those checks in your mailbox to be 10 to 20 times larger than they are now, quickly adopt Mal Warwick's high-dollar strategy, tested and proven over the past 30 years.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWarwick shows you step by step how to create a direct mail appeal that's all but guaranteed to motivate your $100 donors to increase their gifts in ways you wouldn't have believed possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/raising-1-000-gifts-by-mail-in-the-age-of-email-and-social-media-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Raising $1,000 Gifts by Mail in the Age of Email and Social Media
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Raising $1000 Gifts by Mail in the Age of Email and Social Media On average, how much do charitable organizations...
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