Empowerment Dialogue: A New Approach to Fundraising
Do you want to have a rewarding experience talking with your prospects and donors to invest in your organization? If you answered yes; yet, maybe need a little help with this, then Ken Ramsay's new book is for you.This book will help you seamlessly engross your prospective donors in a meaningful decision-making process that leads to heartfelt gifts.
Empowerment Dialogue explores a complete approach to interacting with prospective donors to secure gifts, both current and deferred, that empower donors to decide what they personally want to do to benefit non-profits. It is written to share this new approach to fundraising with practitioners of all kinds, from the most experienced to those just starting out. It offers a powerful new way to secure support for non-profits - one that is highly effective and feels natural for the fundraiser while also being empowering and enjoyable for the prospective donor.
Ken Ramsay has created a strategic series of dialogues, or conversations, which will lead prospects through a decision cycle. These dialogues are structured in such a way that the prospects open up, speak freely about their feelings for the organization, and arrive at a very complex and emotional decision. Current research indicates that donors are changing; these insights about how the philanthropic decision is made have made it possible to develop a methodology that will meet the needs and expectations of the modern donor. In addition, the process makes fundraising easier and more enjoyable for the fundraiser.
Praise For Empowerment Dialogue
“The Empowerment Dialogue approach provides a unique way to talk about philanthropy and have a meaningful conversation with the donor. The step-by-step approach helps the donor clarifying their vision and facilitates the decision making process.”
— Martin Goulet, Financial Planner
"The Empowerment Dialogue approach is invaluable in training our volunteer leadership council to have the intentional conversations that they need for very successful cultivation, to create stronger relationships and identify new major donors."
— Susan Relecom, Brain Tumour Foundation of Canada
"Empowerment Dialogue has set us up to dive into the fundraising world with sheer confidence and exuberance!"
— Student Philanthropy Team, York University
“Ken’s training me on Empowerment Dialogue has changed my life!”
— Senior Fundraiser for a large international charity
ISBN 978-1-927375-32-7 Civil Sector Press 2016
106 pages soft cover / 6 x 9 in / 250 gr (10 ounces)