How Emotional Marketing Can Save the World

How Emotional Marketing Can Save the World

Author: Nick Thomas
$53.00

As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.

All causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers.

 Through case studies across all media channels you will discover how you can:
* Ensure your message is one your donors want to hear
* Boost your fundraising success by 100%
* Create memorable multi-media campaigns
* Understand human nature to benefit your mission
* Succeed in difficult economic times
* Drive thousands more supporters towards your cause
* Understand the best emotions to put in service for your charity

Nick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance.  This book shows you how you can connect their needs with yours to the benefit of both.

Praise for How Emotional Marketing Can Save the World:  See the Reviews section below.

ISBN 978-1-998796-07-6 Civil Sector Press 2024

248 pages soft cover | 7 x 10 in | 350 gr | full-colour

As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.

All causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers.

 Through case studies across all media channels you will discover how you can:
* Ensure your message is one your donors want to hear
* Boost your fundraising success by 100%
* Create memorable multi-media campaigns
* Understand human nature to benefit your mission
* Succeed in difficult economic times
* Drive thousands more supporters towards your cause
* Understand the best emotions to put in service for your charity

Nick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance.  This book shows you how you can connect their needs with yours to the benefit of both.

Praise for How Emotional Marketing Can Save the World:  See the Reviews section below.

ISBN 978-1-998796-07-6 Civil Sector Press 2024

248 pages soft cover | 7 x 10 in | 350 gr | full-colour

Customer Reviews

Based on 7 reviews
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H
Helen Fleming
Provocative, practical and impossible to put down

Provocative, practical and impossible to put down. An exploration of how human emotions drive behaviour demonstrated through campaigns which have quite literally changed the world. - Helen Fleming, Senior Strategist, Spark Strategy Consultancy

I
Ian Atkinson
Packed with proven instinct and insight

Such a good read. Packed with proven instinct and insight. Writing to someone you’ve never met... to ask them for money…to get nothing in return... it’s got to be one
of the toughest marketing gigs there is. But over the years, Nick’s made it look easy.
- Ian Atkinson, Chief Marketing Officer, SunLife

F
Frank Holmes
This is gold dust and an essential read

For any student of marketing and advertising this is gold dust and an essential read.
- Frank Holmes, Academic Course Leader. BA(Hons) and MA Creative Advertising

P
Paul Handley Chief Executive, Campfire Marketing
Riveting and informative

Riveting and informative. One of the UK’s creative greats shares a lifetime of influencing people and changing behaviours. - Paul Handley Chief Executive, Campfire Marketing

P
Pauline Lockier, Tutor, Institute of Sustainable Philanthropy
You know the ‘emotional marketing’ theory. Now read how to apply it.

You know the ‘emotional marketing’ theory. Now read how to apply it. Soak up real world lessons from a seasoned creative practitioner’s successes, failures and insights.
- Pauline Lockier, Tutor, Institute of Sustainable Philanthropy

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