How to Engage Potential Legacy Donors Pre-publication Offer

Author: Aimée Lindenberger

$28.00

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Book 2 of 5 in the Legacy Giving Essentials* series by Aimée Lindenberger

Pre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.

The follow-up to How to Talk about Legacy Giving dives deep into the art and strategy of reaching out to potential legacy donors. How to Engage Potential Legacy Donors is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.

What you’ll discover:

Outreach techniques: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.
Building connections: Uncover how to sensitively enquire about legacy interest—and get people to let you know their intentions.
Real-world examples: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.

Pre-order Book 2 now!

Excited to get your hands on How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now!

Advance Praise for Book One - How to Talk about Legacy Giving

“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”

Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning
Texas Tech University

“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”

Tom Ahern
Ahern Donor Communications

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*The Legacy Giving Essentials series will consist of five ground-breaking books:

Book 1 How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages

Book 2 arrives in spring of 2025!

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Coming out in 2026, 2027 and 2028 will be the last three books in this series:

How to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action
How to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships
How to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Reviews

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Book 2 of 5 in the Legacy Giving Essentials* series by Aimée Lindenberger

Pre-publication special offer - save $8 off the regular price of $32. Your order will ship - and this offer expires - when the book is published in Spring 2025.

What you’ll discover:

Outreach techniques: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.
Building connections: Uncover how to sensitively enquire about legacy interest—and get people to let you know their intentions.
Real-world examples: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.

Pre-order Book 2 now!

Advance Praise for Book One - How to Talk about Legacy Giving

Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning
Texas Tech University

Tom Ahern
Ahern Donor Communications

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*The Legacy Giving Essentials series will consist of five ground-breaking books:

Book 1 How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages

Book 2 arrives in spring of 2025!

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Coming out in 2026, 2027 and 2028 will be the last three books in this series:

How to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action
How to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships
How to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Customer Reviews

Based on 4 reviews Write a review

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{"id":8242203099298,"title":"The Definitive Guide to Faith-Based Fund Development - Digital","handle":"the-definitive-guide-to-faith-based-fund-development-digital","description":"\u003c!--\nStart of Floodlight Tag: Please do not remove\nActivity name of this tag: Remarkering - Hilborn Page\nURL of the webpage where the tag is expected to be placed: https:\/\/hilborn-civilsectorpress.com\/collections\/featured-books\/products\/creative-deviations\nThis tag must be placed between the \u003cbody\u003e and \u003c\/body\u003e tags, as close as possible to the opening tag.\nCreation Date: 09\/19\/2022\n--\u003e \u003cscript type=\"text\/javascript\"\u003e\nvar axel = Math.random() + \"\";\nvar a = axel * 10000000000000;\ndocument.write('\u003ciframe src=https:\/\/12489017.fls.doubleclick.net\/activityi;src=12489017;type=rmkgs0;cat=remar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};ord=' + a + '? width=\"1\" height=\"1\" frameborder=\"0\" style=\"display:none\"\u003e\u003c\/iframe\u003e');\n\u003c\/script\u003e \u003cnoscript\u003e\n\u003ciframe src=\"https:\/\/12489017.fls.doubleclick.net\/activityi;src=12489017;type=rmkgs0;cat=remar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=%24%7BGDPR%7D;gdpr_consent=%24%7BGDPR_CONSENT_755%7D;ord=1?\" width=\"1\" height=\"1\" frameborder=\"0\" style=\"display:none\"\u003e\u003c\/iframe\u003e\n\u003c\/noscript\u003e \u003c!-- End of Floodlight Tag: Please do not remove --\u003e\n\u003ch4\u003eThe Definitive Guide to Faith-Based Fund Development - PDF\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/the-definitive-guide-to-faith-based-fund-development\" target=\"_blank\" title=\"The Definitive Guide to Faith Based Fund Development soft cover\" rel=\"noopener\"\u003ePurchase the print version here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Faith-Based_Fund_Development_TOC.pdf?v=1696435559\" title=\"Faith-Based Fund Development TOC\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Faith-Based_Fund_Development_Introduction.pdf?v=1696435675\" title=\"Faith-Based Fund Development Excerpt\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eOur fervent prayer is that this book will encourage you and give you practical tools for building a financially healthy church.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eGod bless,\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eBen Harder and Michelle Harder\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is for staff, lay leaders, volunteers and anyone who is interested or involved with resource development in a faith-based organization. It takes the principles of fundraising and applies them to faith-based organizations and churches in a holistic, proactive and biblically-appropriate way.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProbably the most cited challenge in churches these days is DECLINE. Decline in attendance, in volunteers, in involvement, and in finances. They’re all related, not just to each other, but at a deeper level, most often to a lack of vision. This theme is at the root of much of the content in this book.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMuch of what has been learned in mainstream fundraising can be incorporated alongside your existing stewardship strategies in a meaningful and biblical way. Do it right and you will increase involvement, engagement, and additional revenue for ministry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cem\u003ePraise for Faith-Based Fund Development:\u003c\/em\u003e \u003c\/strong\u003e\u003cspan style=\"color: #2b00ff; background-color: #ffff00;\"\u003e\u003cspan style=\"color: #000000;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-998796-05-2 | Civil Sector Press 2023\u003cbr\u003e\u003cbr\u003eDownloadable PDF | 8.5 x 11 in | 266 pages \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2024-04-07T20:27:18-04:00","created_at":"2024-04-01T08:19:08-04:00","vendor":"Michelle \u0026 Ben Harder","type":"digital product","tags":[],"price":3500,"price_min":3500,"price_max":3500,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":44280789368994,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c265e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"The Definitive Guide to Faith-Based Fund Development - Digital","public_title":null,"options":["Default Title"],"price":3500,"weight":500,"compare_at_price":5400,"inventory_quantity":-2,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HARDERBookCoverMED_22ce2e90-d9e1-488c-b3f9-ff27e289dede.png?v=1711973952"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HARDERBookCoverMED_22ce2e90-d9e1-488c-b3f9-ff27e289dede.png?v=1711973952","options":["Title"],"media":[{"alt":null,"id":30200804016290,"position":1,"preview_image":{"aspect_ratio":0.777,"height":1617,"width":1257,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HARDERBookCoverMED_22ce2e90-d9e1-488c-b3f9-ff27e289dede.png?v=1711973952"},"aspect_ratio":0.777,"height":1617,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HARDERBookCoverMED_22ce2e90-d9e1-488c-b3f9-ff27e289dede.png?v=1711973952","width":1257}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003c!--\nStart of Floodlight Tag: Please do not remove\nActivity name of this tag: Remarkering - Hilborn Page\nURL of the webpage where the tag is expected to be placed: https:\/\/hilborn-civilsectorpress.com\/collections\/featured-books\/products\/creative-deviations\nThis tag must be placed between the \u003cbody\u003e and \u003c\/body\u003e tags, as close as possible to the opening tag.\nCreation Date: 09\/19\/2022\n--\u003e \u003cscript type=\"text\/javascript\"\u003e\nvar axel = Math.random() + \"\";\nvar a = axel * 10000000000000;\ndocument.write('\u003ciframe src=https:\/\/12489017.fls.doubleclick.net\/activityi;src=12489017;type=rmkgs0;cat=remar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=${GDPR};gdpr_consent=${GDPR_CONSENT_755};ord=' + a + '? width=\"1\" height=\"1\" frameborder=\"0\" style=\"display:none\"\u003e\u003c\/iframe\u003e');\n\u003c\/script\u003e \u003cnoscript\u003e\n\u003ciframe src=\"https:\/\/12489017.fls.doubleclick.net\/activityi;src=12489017;type=rmkgs0;cat=remar0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=%24%7BGDPR%7D;gdpr_consent=%24%7BGDPR_CONSENT_755%7D;ord=1?\" width=\"1\" height=\"1\" frameborder=\"0\" style=\"display:none\"\u003e\u003c\/iframe\u003e\n\u003c\/noscript\u003e \u003c!-- End of Floodlight Tag: Please do not remove --\u003e\n\u003ch4\u003eThe Definitive Guide to Faith-Based Fund Development - PDF\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/the-definitive-guide-to-faith-based-fund-development\" target=\"_blank\" title=\"The Definitive Guide to Faith Based Fund Development soft cover\" rel=\"noopener\"\u003ePurchase the print version here.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Faith-Based_Fund_Development_TOC.pdf?v=1696435559\" title=\"Faith-Based Fund Development TOC\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Faith-Based_Fund_Development_Introduction.pdf?v=1696435675\" title=\"Faith-Based Fund Development Excerpt\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eOur fervent prayer is that this book will encourage you and give you practical tools for building a financially healthy church.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eGod bless,\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #2f3154;\"\u003e\u003cem\u003eBen Harder and Michelle Harder\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is for staff, lay leaders, volunteers and anyone who is interested or involved with resource development in a faith-based organization. It takes the principles of fundraising and applies them to faith-based organizations and churches in a holistic, proactive and biblically-appropriate way.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eProbably the most cited challenge in churches these days is DECLINE. Decline in attendance, in volunteers, in involvement, and in finances. They’re all related, not just to each other, but at a deeper level, most often to a lack of vision. This theme is at the root of much of the content in this book.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMuch of what has been learned in mainstream fundraising can be incorporated alongside your existing stewardship strategies in a meaningful and biblical way. Do it right and you will increase involvement, engagement, and additional revenue for ministry.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003cem\u003ePraise for Faith-Based Fund Development:\u003c\/em\u003e \u003c\/strong\u003e\u003cspan style=\"color: #2b00ff; background-color: #ffff00;\"\u003e\u003cspan style=\"color: #000000;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-998796-05-2 | Civil Sector Press 2023\u003cbr\u003e\u003cbr\u003eDownloadable PDF | 8.5 x 11 in | 266 pages \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

The Definitive Guide to Faith-Based Fund Development - Digital

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The Definitive Guide to Faith-Based Fund Development - PDF Purchase the print version here. Table of Contents ~ Excerpt Our...

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This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2024-02-27T13:52:32-05:00","created_at":"2024-02-27T13:25:27-05:00","vendor":"Nick Thomas","type":"Soft cover","tags":[],"price":5400,"price_min":5400,"price_max":5400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44097874657442,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c280","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How Emotional Marketing Can Save the World","public_title":null,"options":["Default Title"],"price":5400,"weight":350,"compare_at_price":null,"inventory_quantity":-26,"inventory_management":"shopify","inventory_policy":"continue","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","options":["Title"],"media":[{"alt":null,"id":29910309830818,"position":1,"preview_image":{"aspect_ratio":0.711,"height":360,"width":256,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"},"aspect_ratio":0.711,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","width":256}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cspan\u003eAs Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}

How Emotional Marketing Can Save the World

$54.00

As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions...

{"id":8172901761186,"title":"How to Talk About Legacy Giving","handle":"how-to-talk-about-legacy-giving","description":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e","published_at":"2024-02-09T16:29:36-05:00","created_at":"2024-02-08T15:02:23-05:00","vendor":"Aimée Lindenberger","type":"Soft cover","tags":[],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":3400,"compare_at_price_min":3400,"compare_at_price_max":3400,"compare_at_price_varies":false,"variants":[{"id":44047093039266,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Talk About Legacy Giving - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":500,"compare_at_price":3400,"inventory_quantity":-69,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","options":["Title"],"media":[{"alt":null,"id":30086220284066,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","width":1650},{"alt":null,"id":29822753112226,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e"}

How to Talk About Legacy Giving

$37.00

How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages Book 1 in the "Legacy Giving Essentials*...

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{"id":8168828895394,"title":"Tarnished - Digital","handle":"tarnished-ebook","description":"\u003ch4\u003eTarnished: Let’s rethink, reimagine and co-create a new social impact sector\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003e\u003cstrong\u003eAlso available in soft cover \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/new-releases\/products\/tarnished\"\u003ehere\u003c\/a\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Tarnished_TOC.pdf?v=1634222684\" title=\"Tarnished TOC\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Tarnished_Foreward.pdf?v=1634222696\" title=\"Excerpt\"\u003eExcerpt\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eTarnished provides a definition of organizational health and speaks to why it matters and how to gauge your own organization’s health. Tarnished explores justice, equity, diversity, inclusion, and access to provide strategies and practical tools to co-create inclusive workplaces.\u003c\/p\u003e\n\u003cp\u003eWhile we explore how the sector has perpetuated colonialism rather than healing and reconciliation, we also consider Indigenous perspectives and how we can embrace Indigenous ways of knowing, learning and being into our work. We hope you find in these pages the inspiration and practical advice you need to ensure our workplaces are mission-driven, values-based, respectful, inclusive, collaborative and kind.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eThe social impact sector should be at the forefront of the current diversity, equity and inclusion movements but it can only do so authentically if it changes itself and if it embraces the needed culture change with urgency and honesty\u003c\/em\u003e.” \u003cstrong\u003eMarina Glogovac, CEO, CanadaHelps\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Tarnished fills a vitally important void in the literature on the social profit sector and should become required reading for all leaders looking to advance organizational culture, people management, and performance. Bravo to Maryann\u003c\/em\u003e!” \u003cstrong\u003eTed Garrard, C.M., Chief Executive Officer, SickKids Foundation \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eSee more comments in the Reviews section below.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-77-8 | Civil Sector Press 2021 | ePub download file\u003c\/p\u003e","published_at":"2024-02-08T14:49:58-05:00","created_at":"2024-02-02T12:07:45-05:00","vendor":"Maryann Kerr","type":"digital product","tags":[],"price":2700,"price_min":2700,"price_max":2700,"available":true,"price_varies":false,"compare_at_price":5400,"compare_at_price_min":5400,"compare_at_price_max":5400,"compare_at_price_varies":false,"variants":[{"id":44033461256354,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c268e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Tarnished - Digital","public_title":null,"options":["Default Title"],"price":2700,"weight":500,"compare_at_price":5400,"inventory_quantity":-1,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tarnished-website_10558cdc-0d9a-4f17-8718-a292bf468f18.jpg?v=1706893667"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tarnished-website_10558cdc-0d9a-4f17-8718-a292bf468f18.jpg?v=1706893667","options":["Title"],"media":[{"alt":null,"id":29773977518242,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tarnished-website_10558cdc-0d9a-4f17-8718-a292bf468f18.jpg?v=1706893667"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/Tarnished-website_10558cdc-0d9a-4f17-8718-a292bf468f18.jpg?v=1706893667","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eTarnished: Let’s rethink, reimagine and co-create a new social impact sector\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003e\u003cstrong\u003eAlso available in soft cover \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/new-releases\/products\/tarnished\"\u003ehere\u003c\/a\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Tarnished_TOC.pdf?v=1634222684\" title=\"Tarnished TOC\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Tarnished_Foreward.pdf?v=1634222696\" title=\"Excerpt\"\u003eExcerpt\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eTarnished provides a definition of organizational health and speaks to why it matters and how to gauge your own organization’s health. Tarnished explores justice, equity, diversity, inclusion, and access to provide strategies and practical tools to co-create inclusive workplaces.\u003c\/p\u003e\n\u003cp\u003eWhile we explore how the sector has perpetuated colonialism rather than healing and reconciliation, we also consider Indigenous perspectives and how we can embrace Indigenous ways of knowing, learning and being into our work. We hope you find in these pages the inspiration and practical advice you need to ensure our workplaces are mission-driven, values-based, respectful, inclusive, collaborative and kind.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eThe social impact sector should be at the forefront of the current diversity, equity and inclusion movements but it can only do so authentically if it changes itself and if it embraces the needed culture change with urgency and honesty\u003c\/em\u003e.” \u003cstrong\u003eMarina Glogovac, CEO, CanadaHelps\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Tarnished fills a vitally important void in the literature on the social profit sector and should become required reading for all leaders looking to advance organizational culture, people management, and performance. Bravo to Maryann\u003c\/em\u003e!” \u003cstrong\u003eTed Garrard, C.M., Chief Executive Officer, SickKids Foundation \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eSee more comments in the Reviews section below.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-77-8 | Civil Sector Press 2021 | ePub download file\u003c\/p\u003e"}

Tarnished - Digital

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Tarnished: Let’s rethink, reimagine and co-create a new social impact sector Also available in soft cover here Table of Contents...

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