How to Engage Potential Legacy Donors Pre-publication Offer

How to Engage Potential Legacy Donors Pre-publication Offer

$27.00

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Book 2 of 5 in the Legacy Giving Essentials* series by Aimée Lindenberger

Pre-publication special offer - save $8 off the regular price of $32.  Your order will ship - and this offer expires - when the book is published in Spring 2025.

The follow-up to How to Talk about Legacy Giving dives deep into the art and strategy of reaching out to potential legacy donors. How to Engage Potential Legacy Donors is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.

What you’ll discover:

  • Outreach techniques: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.
  • Building connections: Uncover how to sensitively enquire about legacy interest—and get people to let you know their intentions.
  • Real-world examples: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.

Pre-order Book 2 now!

Excited to get your hands on How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now!

Advance Praise for Book One - How to Talk about Legacy Giving

“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision.  She transforms research and theory into real-world practice that will make a massive difference for your organization.  When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”

Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning
Texas Tech University

“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”

Tom Ahern
Ahern Donor Communications

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*The Legacy Giving Essentials series will consist of five ground-breaking books:

Book 1  How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages

Book 2 arrives in spring of 2025!

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Coming out in 2026, 2027 and 2028 will be the last three books in this series:

  • How to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action
  • How to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships
  • How to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Book 2 of 5 in the Legacy Giving Essentials* series by Aimée Lindenberger

Pre-publication special offer - save $8 off the regular price of $32.  Your order will ship - and this offer expires - when the book is published in Spring 2025.

The follow-up to How to Talk about Legacy Giving dives deep into the art and strategy of reaching out to potential legacy donors. How to Engage Potential Legacy Donors is a comprehensive and essential resource for nonprofit professionals, fundraisers, and charitable organizations seeking effective ways to connect with and inspire individuals to consider legacy giving.

What you’ll discover:

  • Outreach techniques: Learn how to create surveys, webpages, direct mail campaigns, events, and more that resonate with your audience and encourage them to consider legacy giving.
  • Building connections: Uncover how to sensitively enquire about legacy interest—and get people to let you know their intentions.
  • Real-world examples: Draw inspiration from successful legacy giving outreach efforts and apply practical tips to your own outreach strategies.

Pre-order Book 2 now!

Excited to get your hands on How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection? Pre-order your copy today and ensure you’re among the first to explore and implement innovative strategies to inspire more people to make meaningful legacy gifts! Take advantage of the pre-order sales price by ordering now!

Advance Praise for Book One - How to Talk about Legacy Giving

“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision.  She transforms research and theory into real-world practice that will make a massive difference for your organization.  When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”

Russell N. James III, J.D., Ph.D., CFP®
Professor & CH Foundation Chair in Personal Financial Planning
Director of Graduate Studies in Charitable Planning
Texas Tech University

“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”

Tom Ahern
Ahern Donor Communications

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

*The Legacy Giving Essentials series will consist of five ground-breaking books:

Book 1  How to Talk about Legacy Giving: Your guide to creating inspiring legacy messages

Book 2 arrives in spring of 2025!

How to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection

Coming out in 2026, 2027 and 2028 will be the last three books in this series:

  • How to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action
  • How to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships
  • How to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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