Tom Ahern
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{"id":7696220881058,"title":"If Only You'd Known, You Would Have Raised So Much More","handle":"if-only-youd-known-you-would-have-raised-so-much-more","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:40-04:00","created_at":"2022-10-10T19:13:40-04:00","vendor":"Tom Ahern","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":4300,"price_min":4300,"price_max":4300,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717624402082,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e011","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"If Only You'd Known, You Would Have Raised So Much More - soft cover","public_title":"soft cover","options":["soft cover"],"price":4300,"weight":300,"compare_at_price":null,"inventory_quantity":-15,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620","options":["Title"],"media":[{"alt":null,"id":26826155393186,"position":1,"preview_image":{"aspect_ratio":0.668,"height":389,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620"},"aspect_ratio":0.668,"height":389,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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If Only You'd Known, You Would Have Raised So Much More
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If Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising...
{"id":7696220913826,"title":"If Only You'd Known, You Would Have Raised So Much More eBook","handle":"if-only-youd-known-you-would-have-raised-so-much-more-ebook","description":"\u003cp\u003e\u003cstrong\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:42-04:00","created_at":"2022-10-10T19:13:42-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717624467618,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e011e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"If Only You'd Known, You Would Have Raised So Much More eBook - PDF","public_title":"PDF","options":["PDF"],"price":2600,"weight":0,"compare_at_price":null,"inventory_quantity":-5,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622","options":["Title"],"media":[{"alt":null,"id":26826155589794,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known_eBook-C.jpg?v=1665443622","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest? \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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If Only You'd Known, You Would Have Raised So Much More eBook
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If Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising...
{"id":7696222159010,"title":"Making Money with Donor Newsletters eBook","handle":"making-money-with-donor-newsletters-ebook","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-money-with-donor-newsletters\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:14:05-04:00","created_at":"2022-10-10T19:14:05-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717627646114,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e023e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Making Money with Donor Newsletters eBook - PDF","public_title":"PDF","options":["PDF"],"price":2600,"weight":0,"compare_at_price":null,"inventory_quantity":-7,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","options":["Title"],"media":[{"alt":null,"id":26826160898210,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-Money-with-Donor-New_42a37577-4584-4c6e-aade-ccba92e295a9.jpg?v=1665443645","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking Money with Donor Newsletters: The How-To Guide to Extraordinary Results eBook\u003c\/strong\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTom Ahern, one of the world's foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you'll find all the training and checklists you need to succeed even if you're a novice, even if you don't consider yourself a professional writer.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou'll discover the trailblazing Domain Formula for print newsletters, a d money-maker countless charities have adopted. You'll learn best practices for e-newsletters, too. You'll steer clear of the nine common fatal flaws that kill most newsletters. And you'll see why a strong newsletter is vital to improving donor retention one of today's highest priorities in fundraising.\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-money-with-donor-newsletters\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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{"id":7696219734178,"title":"Turning Doubters Into Donors","handle":"turning-doubters-into-donors","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTurning Doubters Into Donors: How to Make a Compelling Case for Your Cause\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYes, I will give, are words dear to every fundraiser. But what gets donors to that point? What motivates them? And how can you stoke their desire to give, and give more? Tom Ahern's convention-breaking book answers these and other questions conclusively. He debunks wrongheaded notions like, If we show people how great our programs are, they're sure to give us money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHe demonstrates how a shift toward donor love within your organization raises far more money. Even a simple change such as treating your donors as heroes can double your income. Ahern also ferries you on a fascinating journey of why emotions matter so much. You'll discover, for instance, why neuroscientists recommend making your fundraising appeals to the heart first ... and why appealing to reason can actually suppress giving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether you're writing your next appeal, redoing your website, preparing your next annual report ... or about to launch your next (maybe your first!) capital campaign ... you need a persuasive, open and shut case.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/turning-doubters-into-donors-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:17-04:00","created_at":"2022-10-10T19:13:17-04:00","vendor":"Tom Ahern","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":4300,"price_min":4300,"price_max":4300,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717622567074,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e001","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Turning Doubters Into Donors - soft cover","public_title":"soft cover","options":["soft cover"],"price":4300,"weight":300,"compare_at_price":null,"inventory_quantity":-38,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Doubters-Cover.jpg?v=1665443597"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Doubters-Cover.jpg?v=1665443597","options":["Title"],"media":[{"alt":null,"id":26826151887010,"position":1,"preview_image":{"aspect_ratio":0.691,"height":434,"width":300,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Doubters-Cover.jpg?v=1665443597"},"aspect_ratio":0.691,"height":434,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Doubters-Cover.jpg?v=1665443597","width":300}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eTurning Doubters Into Donors: How to Make a Compelling Case for Your Cause\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYes, I will give, are words dear to every fundraiser. But what gets donors to that point? What motivates them? And how can you stoke their desire to give, and give more? Tom Ahern's convention-breaking book answers these and other questions conclusively. He debunks wrongheaded notions like, If we show people how great our programs are, they're sure to give us money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHe demonstrates how a shift toward donor love within your organization raises far more money. Even a simple change such as treating your donors as heroes can double your income. Ahern also ferries you on a fascinating journey of why emotions matter so much. You'll discover, for instance, why neuroscientists recommend making your fundraising appeals to the heart first ... and why appealing to reason can actually suppress giving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether you're writing your next appeal, redoing your website, preparing your next annual report ... or about to launch your next (maybe your first!) capital campaign ... you need a persuasive, open and shut case.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/turning-doubters-into-donors-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Turning Doubters Into Donors
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Turning Doubters Into Donors: How to Make a Compelling Case for Your Cause Yes, I will give, are words dear...
{"id":7696219832482,"title":"Turning Doubters Into Donors eBook","handle":"turning-doubters-into-donors-ebook","description":"\u003cp\u003e\u003cstrong\u003eTurning Doubters Into Donors - How to Make a Compelling Case for Your Cause eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, I will give, are words dear to every fundraiser. But what gets donors to that point? What motivates them? And how can you stoke their desire to give, and give more? Tom Ahern's convention-breaking book answers these and other questions conclusively. He debunks wrongheaded notions like, If we show people how great our programs are, they're sure to give us money. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe demonstrates how a shift toward donor love within your organization raises far more money. Even a simple change such as treating your donors as heroes can double your income. Ahern also ferries you on a fascinating journey of why emotions matter so much. You'll discover, for instance, why neuroscientists recommend making your fundraising appeals to the heart first ... and why appealing to reason can actually suppress giving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Whether you're writing your next appeal, redoing your website, preparing your next annual report ... or about to launch your next (maybe your first!) capital campaign ... you need a persuasive, open and shut case.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/turning-doubters-into-donors\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:20-04:00","created_at":"2022-10-10T19:13:20-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717622698146,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e001e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Turning Doubters Into Donors eBook - PDF","public_title":"PDF","options":["PDF"],"price":2600,"weight":0,"compare_at_price":null,"inventory_quantity":-32,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Turning-Doubters-into-Donor.jpg?v=1665443600"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Turning-Doubters-into-Donor.jpg?v=1665443600","options":["Title"],"media":[{"alt":null,"id":26826152345762,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Turning-Doubters-into-Donor.jpg?v=1665443600"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Turning-Doubters-into-Donor.jpg?v=1665443600","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eTurning Doubters Into Donors - How to Make a Compelling Case for Your Cause eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYes, I will give, are words dear to every fundraiser. But what gets donors to that point? What motivates them? And how can you stoke their desire to give, and give more? Tom Ahern's convention-breaking book answers these and other questions conclusively. He debunks wrongheaded notions like, If we show people how great our programs are, they're sure to give us money. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe demonstrates how a shift toward donor love within your organization raises far more money. Even a simple change such as treating your donors as heroes can double your income. Ahern also ferries you on a fascinating journey of why emotions matter so much. You'll discover, for instance, why neuroscientists recommend making your fundraising appeals to the heart first ... and why appealing to reason can actually suppress giving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Whether you're writing your next appeal, redoing your website, preparing your next annual report ... or about to launch your next (maybe your first!) capital campaign ... you need a persuasive, open and shut case.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/turning-doubters-into-donors\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Turning Doubters Into Donors eBook
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Turning Doubters Into Donors - How to Make a Compelling Case for Your Cause eBook Yes, I will give, are...
{"id":7696220029090,"title":"What Your Donors Want...and Why","handle":"what-your-donors-want-and-why","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat Your Donors Want...and Why\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:25-04:00","created_at":"2022-10-10T19:13:25-04:00","vendor":"Tom Ahern","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":4300,"price_min":4300,"price_max":4300,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623451810,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e003","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"What Your Donors Want...and Why - soft cover","public_title":"soft cover","options":["soft cover"],"price":4300,"weight":300,"compare_at_price":null,"inventory_quantity":-74,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want.jpg?v=1665443607"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want.jpg?v=1665443607","options":["Title"],"media":[{"alt":null,"id":26826153558178,"position":1,"preview_image":{"aspect_ratio":0.774,"height":336,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want.jpg?v=1665443607"},"aspect_ratio":0.774,"height":336,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want.jpg?v=1665443607","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat Your Donors Want...and Why\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 data-mce-fragment=\"1\" aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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{"id":7696220258466,"title":"What Your Donors Want...and Why eBook","handle":"what-your-donors-want-and-why-ebook","description":"\u003cp\u003e\u003cstrong\u003eWhat Your Donors Want...and Why eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:28-04:00","created_at":"2022-10-10T19:13:28-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2600,"price_min":2600,"price_max":2600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623517346,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e003e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"What Your Donors Want...and Why eBook - PDF","public_title":"PDF","options":["PDF"],"price":2600,"weight":0,"compare_at_price":null,"inventory_quantity":-6,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608","options":["Title"],"media":[{"alt":null,"id":26826153754786,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eWhat Your Donors Want...and Why eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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What Your Donors Want...and Why eBook
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