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{"id":7696220258466,"title":"What Your Donors Want...and Why eBook","handle":"what-your-donors-want-and-why-ebook","description":"\u003cp\u003e\u003cstrong\u003eWhat Your Donors Want...and Why eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:28-04:00","created_at":"2022-10-10T19:13:28-04:00","vendor":"Tom Ahern","type":"digital product","tags":["Emerson \u0026 Church"],"price":2300,"price_min":2300,"price_max":2300,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623517346,"title":"PDF","option1":"PDF","option2":null,"option3":null,"sku":"e003e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"What Your Donors Want...and Why eBook - PDF","public_title":"PDF","options":["PDF"],"price":2300,"weight":0,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608","options":["Title"],"media":[{"alt":null,"id":26826153754786,"position":1,"preview_image":{"aspect_ratio":0.667,"height":360,"width":240,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608"},"aspect_ratio":0.667,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/What-Your-Donors-Want_eBook.jpg?v=1665443608","width":240}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eWhat Your Donors Want...and Why eBook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eThe New York Times has called Tom Ahern one of the country's most sought-after creators of fundraising messages. He's also a hugely popular trainer, introducing fundraisers around the world to the secrets of persuasion and donor-centricity.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003eWhat Your Donors Want...and Why! is his latest and most impassioned book. In its chapters, nonprofits learn how to treat donors as customers, how to organize communications around the prime metric of Lifetime Value, and how to answer the Big Three questions required in a high-performance case for support. What Your Donors Want...and Why! bases its advice on the latest research and debunks a host of common myths, exploring in depth the psychology and neuroscience behind loyal donors.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch4 class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" aria-expanded=\"true\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/what-your-donors-want-and-why\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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What Your Donors Want...and Why eBook
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What Your Donors Want...and Why eBook The New York Times has called Tom Ahern one of the country's most sought-after...
{"id":335463737,"title":"Worthy and Prepared PDF","handle":"worthy-and-prepared-pdf","description":"\u003ch4\u003eWorthy and Prepared: A simple guide to the two essential principles organizations must follow to raise more money and support the causes that are important to us all\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Worthy_and_Prepared_Sample.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Worthy_and_Prepared_ToC.pdf?369\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/worthy-and-prepared\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor organizations to be successful in the cut-throat world of fundraising, they cannot simply be needy. Or simply be a 'good cause'. They cannot just have a good story to tell, or an interesting and creative way to tell it. The organization must, as a whole, be worthy of support in every way, and sufficiently prepared to receive it and put it to proper use.\u003c\/p\u003e\n\u003cp\u003eThe message is simple - that being worthy of a donor's support and being prepared to turn that support into action are essential to securing major gifts. Putting this directive into practice is more difficult.\u003cbr\u003e\u003cbr\u003e Armed with real-life scenarios and examples, the authors help the reader gain a better understanding of the concept of being \u003ci\u003eworthy\u003c\/i\u003e - as you build your brand and market your organization to all stakeholders. To help \u003ci\u003eprepare\u003c\/i\u003e the organization for its future success, \u003cem\u003eWorthy and Prepared\u003c\/em\u003e also provides tools to assist in the development of essential operating processes that underpin and nurture the strong partnerships needed for sucess.\u003cbr\u003e\u003cbr\u003e Full of gentle wisdom and first-hand learnings, \u003cem\u003eWorthy and Prepared\u003c\/em\u003e is a must-have resource for every non-profit executive - fundraiser or otherwise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eWorthy and Prepared\u003c\/em\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eWorthy and Prepared\u003c\/em\u003e provides the building blocks on which to plan and implement your development program. The authors demonstrate, through many interesting stories, the discipline required and practical ways to grow your organization both in ability to fulfill its mission and generate more resources. Give your organization a solid foundation and competitive advantage: read \u003cem\u003eWorthy and Prepared\u003c\/em\u003e.\"\u003cbr\u003e— Sue Egles, CFRE, Philanthropic Architect and Partner, Inspire\u003c\/p\u003e\n\u003cp\u003e\"This book reiterates all the basic principles that we as fundraisers need to follow: Don’t charge ahead without thinking. Know what your organization is about. Differentiate yourself from others. Follow best practices. Although many of us know this, Sluga and Barrow firmly remind us of these principles and provide step-by-step directions to make it a reality.\"\u003cbr\u003e— Cecil Barron Jensen, Executive Director, Artist Association of Nantucket\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eWorthy and Prepared\u003c\/em\u003e provides a solid foundation for your development program. For newer charities, it is a roadmap to follow, and for charities that have been around for a while, it is a strong refresher of some of the basics, written in an easy-to-read and engaging way.\"\u003cbr\u003e— Suzanne Bone, CFRE Executive Director, The Foundation of Guelph General Hospital\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-64-1 Civil Sector Press 2010 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/worthy-and-prepared\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-06-26T15:46:00-04:00","created_at":"2014-06-26T15:46:27-04:00","vendor":"Ed Sluga, CFRE and Peter Barrow","type":"digital product","tags":[],"price":2000,"price_min":2000,"price_max":2000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":814688429,"title":"Worthy and Prepared PDF","option1":"Worthy and Prepared PDF","option2":null,"option3":null,"sku":"c133e","requires_shipping":false,"taxable":true,"featured_image":null,"available":true,"name":"Worthy and Prepared PDF - Worthy and Prepared PDF","public_title":"Worthy and Prepared PDF","options":["Worthy and Prepared PDF"],"price":2000,"weight":0,"compare_at_price":null,"inventory_quantity":-27,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/worthy-and-prepared-pdf.jpg?v=1737483212","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/worthy-and-prepared-back_d6adfa13-b396-4e56-a702-33f9f859d3f2.jpg?v=1737483212"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/worthy-and-prepared-pdf.jpg?v=1737483212","options":["Title"],"media":[{"alt":null,"id":32255598854306,"position":1,"preview_image":{"aspect_ratio":0.688,"height":798,"width":549,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/worthy-and-prepared-pdf.jpg?v=1737483212"},"aspect_ratio":0.688,"height":798,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/worthy-and-prepared-pdf.jpg?v=1737483212","width":549},{"alt":null,"id":22639607843,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/worthy-and-prepared-back_d6adfa13-b396-4e56-a702-33f9f859d3f2.jpg?v=1737483212"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/worthy-and-prepared-back_d6adfa13-b396-4e56-a702-33f9f859d3f2.jpg?v=1737483212","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eWorthy and Prepared: A simple guide to the two essential principles organizations must follow to raise more money and support the causes that are important to us all\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Worthy_and_Prepared_Sample.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Worthy_and_Prepared_ToC.pdf?369\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/worthy-and-prepared\"\u003ePrint Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eFor organizations to be successful in the cut-throat world of fundraising, they cannot simply be needy. Or simply be a 'good cause'. They cannot just have a good story to tell, or an interesting and creative way to tell it. The organization must, as a whole, be worthy of support in every way, and sufficiently prepared to receive it and put it to proper use.\u003c\/p\u003e\n\u003cp\u003eThe message is simple - that being worthy of a donor's support and being prepared to turn that support into action are essential to securing major gifts. Putting this directive into practice is more difficult.\u003cbr\u003e\u003cbr\u003e Armed with real-life scenarios and examples, the authors help the reader gain a better understanding of the concept of being \u003ci\u003eworthy\u003c\/i\u003e - as you build your brand and market your organization to all stakeholders. To help \u003ci\u003eprepare\u003c\/i\u003e the organization for its future success, \u003cem\u003eWorthy and Prepared\u003c\/em\u003e also provides tools to assist in the development of essential operating processes that underpin and nurture the strong partnerships needed for sucess.\u003cbr\u003e\u003cbr\u003e Full of gentle wisdom and first-hand learnings, \u003cem\u003eWorthy and Prepared\u003c\/em\u003e is a must-have resource for every non-profit executive - fundraiser or otherwise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003eWorthy and Prepared\u003c\/em\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eWorthy and Prepared\u003c\/em\u003e provides the building blocks on which to plan and implement your development program. The authors demonstrate, through many interesting stories, the discipline required and practical ways to grow your organization both in ability to fulfill its mission and generate more resources. Give your organization a solid foundation and competitive advantage: read \u003cem\u003eWorthy and Prepared\u003c\/em\u003e.\"\u003cbr\u003e— Sue Egles, CFRE, Philanthropic Architect and Partner, Inspire\u003c\/p\u003e\n\u003cp\u003e\"This book reiterates all the basic principles that we as fundraisers need to follow: Don’t charge ahead without thinking. Know what your organization is about. Differentiate yourself from others. Follow best practices. Although many of us know this, Sluga and Barrow firmly remind us of these principles and provide step-by-step directions to make it a reality.\"\u003cbr\u003e— Cecil Barron Jensen, Executive Director, Artist Association of Nantucket\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eWorthy and Prepared\u003c\/em\u003e provides a solid foundation for your development program. For newer charities, it is a roadmap to follow, and for charities that have been around for a while, it is a strong refresher of some of the basics, written in an easy-to-read and engaging way.\"\u003cbr\u003e— Suzanne Bone, CFRE Executive Director, The Foundation of Guelph General Hospital\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-64-1 Civil Sector Press 2010 \u003cbr\u003ePDF Download\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/worthy-and-prepared\"\u003e\u003cstrong\u003eBuy the print version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Worthy and Prepared PDF
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Worthy and Prepared: A simple guide to the two essential principles organizations must follow to raise more money and support the...
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