Steve Thomas
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{"id":1488445898787,"title":"30 Letters that Changed the World","handle":"30-letters-that-changed-the-world","description":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e","published_at":"2019-10-10T12:14:48-04:00","created_at":"2018-11-18T08:59:50-05:00","vendor":"Steve Thomas","type":"Soft cover","tags":[],"price":5600,"price_min":5600,"price_max":5600,"available":true,"price_varies":false,"compare_at_price":7300,"compare_at_price_min":7300,"compare_at_price_max":7300,"compare_at_price_varies":false,"variants":[{"id":13630360125475,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z257","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"30 Letters that Changed the World","public_title":null,"options":["Default Title"],"price":5600,"weight":0,"compare_at_price":7300,"inventory_quantity":3,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238","options":["Title"],"media":[{"alt":null,"id":5231328919587,"position":1,"preview_image":{"aspect_ratio":0.755,"height":445,"width":336,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238"},"aspect_ratio":0.755,"height":445,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238","width":336}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e"}
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30 Letters that Changed the World
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By Steve Thomas Excerpts from Review by Rebecca Davies ... at once a memoir, decorative coffee table book, and gossip...
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