How to Create Lifelong Donors Through Monthly Giving

How to Create Lifelong Donors Through Monthly Giving

Author: Harvey McKinnon
$43.00

How to Create Lifelong Donors Through Monthly Giving

You’ll rejoice or you’ll grimace when you read Harvey McKinnon’s new book, How to Create Lifelong Donors Through Monthly Giving. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.

But if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:

  • Practically ANY organization can attract monthly donors.
  • Even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.
  • Your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.
  • A majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.
  • And, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.

With great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.

ISBN 978-1-927375-92-1 Civil Sector Press 2022
Originally published by Emerson & Church (March 2020)
soft cover | 6 x 9 in | 144 pages

Buy the eBook version

How to Create Lifelong Donors Through Monthly Giving

You’ll rejoice or you’ll grimace when you read Harvey McKinnon’s new book, How to Create Lifelong Donors Through Monthly Giving. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.

But if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:

  • Practically ANY organization can attract monthly donors.
  • Even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.
  • Your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.
  • A majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.
  • And, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.

With great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.

ISBN 978-1-927375-92-1 Civil Sector Press 2022
Originally published by Emerson & Church (March 2020)
soft cover | 6 x 9 in | 144 pages

Buy the eBook version

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