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{"id":7902378950818,"title":"Asking Properly: The art of creative fundraising","handle":"asking-properly-the-art-of-creative-fundraising","description":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e","published_at":"2023-09-18T16:05:59-04:00","created_at":"2023-04-21T13:24:35-04:00","vendor":"George Smith","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43240672198818,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"w001","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Asking Properly: The art of creative fundraising","public_title":null,"options":["Default Title"],"price":3200,"weight":300,"compare_at_price":null,"inventory_quantity":0,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","options":["Title"],"media":[{"alt":null,"id":27976144519330,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/asking--properly2.jpg?v=1683564404","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eGeorge Smith tears open the conventional wisdom of fundraising creativity. \u003cem\u003eAsking Properly\u003c\/em\u003e is that rare thing – a book that changes the rules of an apparently established trade.\u003cbr\u003e\u003cbr\u003eIrreverent, funny, savagely critical and genuinely inspiring – often on the same page – this is perhaps the most authoritative book ever written about the creative aspects of fundraising and is likely to remain a key text for years to come. The author offers a profound analysis of donor motivation and criticises the extent to which charities take their supporters for granted. But it is no mere commentary on current practice – it offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. The whole gallery of creativity and media is surveyed and assessed, with hundreds of examples of fundraising campaigns from around the world illustrating the need to ‘ask properly’.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAsking Properly\u003c\/em\u003e is provocative, refreshing and, above all, highly instructive. Read it, apply its lessons and it will enable you to raise more money, more happily. Only George Smith could have written this. We should all be glad that he has.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReview of \u003cem\u003eAsking Properly\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eAsking Properly\u003c\/em\u003e, George Smith’s book on creative fundraising, is the one most likely to be stolen from the Bluefrog library. On page 89 you'll find his Curmudgeon's Corner, where he details the five dumb habits that people who write for charity often fall into. If you are interested in great copywriting, I suggest that you get yourself a copy.\"\u003cbr\u003e\u003cbr\u003e- Mark Phillips, MD of creative agency Bluefrog, London.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eISBN 0-9518971-1-X The White Lion Press\u003cbr\u003e220 pages soft cover\u003c\/p\u003e"}
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Asking Properly: The art of creative fundraising
$32.00
George Smith tears open the conventional wisdom of fundraising creativity. Asking Properly is that rare thing – a book that...
{"id":311915241,"title":"About Canada","handle":"about-canada","description":"\u003ch4\u003eAbout Canada: \"My God, this is a great country!\"\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/About_Canada_Sample_0514.pdf?373\" rel=\"noopener noreferrer\"\u003eSee Excerpt and Table of Contents\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout Canada: My God this is a great country\u003c\/em\u003e is a great book for students and history-buffs alike.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAbout Canada\u003c\/em\u003e explodes the legend that the 1759 Battle of the Plains of Abraham cast the destiny of Canada. Tells how two naval battles on the far side opened the way for the birth of the United States, the evolution of Canada as self-governing British colonies, and finally, Confederation.\u003cbr\u003e\u003cbr\u003e Read about the first European settlement in North America, 1,000 years ago… The tragic deaths of 30,000 destitute Irish refugees in Canada … The first Canada Day: a father of Confederation burned in effigy, with a live rat… A multicultural model for the world… When Canada mattered… From aristocracy to the best democracy… The democratic deficit: abuse of power. Plus facts, figures, Canadian achievements, scintillating sayings and history headlines. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat people are saying about \u003cem\u003eAbout Canada\u003c\/em\u003e:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"A very valuable and readable book.\"\u003cbr\u003e— Desmond Morton, O.C., McGill University historian.\u003c\/p\u003e\n\u003cp\u003e\"A bright, lively book that serves to remind Canadians that as a country we have done much to be proud of.\"\u003cbr\u003e— Robert Bothwell, University of Toronto historian.\u003c\/p\u003e\n\u003cp\u003e\"Amazing stuff about Canada. I'm a fan.\"\u003cbr\u003e— Christopher Moore, popular historian, Governor General literature award-winner\u003c\/p\u003e\n\u003cp\u003e\"Canada's foremost oil historian delivers 1,000 years of intriguing history about this fabulous country.\"\u003cbr\u003e— Robert Tremain, Oil Museum of Canada. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eAbout the Author:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe author of 10 non-fiction books, Earle Gray is a former editor of Oilweek magazine, public affairs executive and speechwriter and publisher. He holds numerous writing awards, including a lifetime achievement award from the Petroleum History Society (Canada) and a similar award from the Petroleum Institute (United States).\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-95-5 Civil Sector Press 2012\u003cbr\u003e168 pages \/ 9.7 x 7.4 in \/ 400 gr (14 ounces)\u003c\/p\u003e","published_at":"2014-05-14T14:15:00-04:00","created_at":"2014-05-14T14:17:58-04:00","vendor":"Earle Gray","type":"Soft cover","tags":[],"price":2495,"price_min":2495,"price_max":2495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":744793269,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c207","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"About Canada","public_title":null,"options":["Default Title"],"price":2495,"weight":400,"compare_at_price":null,"inventory_quantity":-14,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1895589955","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-front.jpg?v=1557957241","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-back.jpg?v=1557957241"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-front.jpg?v=1557957241","options":["Title"],"media":[{"alt":null,"id":21546696739,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-front.jpg?v=1557957241"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-front.jpg?v=1557957241","width":500},{"alt":null,"id":21546729507,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-back.jpg?v=1557957241"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/about-canada-back.jpg?v=1557957241","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eAbout Canada: \"My God, this is a great country!\"\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/About_Canada_Sample_0514.pdf?373\" rel=\"noopener noreferrer\"\u003eSee Excerpt and Table of Contents\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eAbout Canada: My God this is a great country\u003c\/em\u003e is a great book for students and history-buffs alike.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eAbout Canada\u003c\/em\u003e explodes the legend that the 1759 Battle of the Plains of Abraham cast the destiny of Canada. Tells how two naval battles on the far side opened the way for the birth of the United States, the evolution of Canada as self-governing British colonies, and finally, Confederation.\u003cbr\u003e\u003cbr\u003e Read about the first European settlement in North America, 1,000 years ago… The tragic deaths of 30,000 destitute Irish refugees in Canada … The first Canada Day: a father of Confederation burned in effigy, with a live rat… A multicultural model for the world… When Canada mattered… From aristocracy to the best democracy… The democratic deficit: abuse of power. Plus facts, figures, Canadian achievements, scintillating sayings and history headlines. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat people are saying about \u003cem\u003eAbout Canada\u003c\/em\u003e:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e \"A very valuable and readable book.\"\u003cbr\u003e— Desmond Morton, O.C., McGill University historian.\u003c\/p\u003e\n\u003cp\u003e\"A bright, lively book that serves to remind Canadians that as a country we have done much to be proud of.\"\u003cbr\u003e— Robert Bothwell, University of Toronto historian.\u003c\/p\u003e\n\u003cp\u003e\"Amazing stuff about Canada. I'm a fan.\"\u003cbr\u003e— Christopher Moore, popular historian, Governor General literature award-winner\u003c\/p\u003e\n\u003cp\u003e\"Canada's foremost oil historian delivers 1,000 years of intriguing history about this fabulous country.\"\u003cbr\u003e— Robert Tremain, Oil Museum of Canada. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eAbout the Author:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe author of 10 non-fiction books, Earle Gray is a former editor of Oilweek magazine, public affairs executive and speechwriter and publisher. He holds numerous writing awards, including a lifetime achievement award from the Petroleum History Society (Canada) and a similar award from the Petroleum Institute (United States).\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-95-5 Civil Sector Press 2012\u003cbr\u003e168 pages \/ 9.7 x 7.4 in \/ 400 gr (14 ounces)\u003c\/p\u003e"}
You may also like:
About Canada
$24.95
About Canada: "My God, this is a great country!" See Excerpt and Table of Contents About Canada: My God this...
{"id":319534397,"title":"3D Philanthropy","handle":"3d-philanthropy","description":"\u003ch4\u003e3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/3D_Philanthropy_Chap_1.pdf?336\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/3D_Philanthropy_ToC.pdf?336\" rel=\"noopener noreferrer\"\u003eTable of Contents \u003c\/a\u003e~ \u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003emp3 author interview\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAt the end of the day, donors are just people. And people go through their days moving between their three natural dimensions – the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls.\u003c\/p\u003e\n\u003cp\u003eFor the first time ever, a book tells fundraisers how to connect with donors in all three dimensions.\u003c\/p\u003e\n\u003cp\u003eThe economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that well will prosper.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #3d85c6;\"\u003e\u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003eJanet Gadeski and Fraser Green talk about 3D - \u003c\/a\u003e\u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003eget the mp3 interview here\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003e3D Philanthropy\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003e3D Philanthropy\u003c\/em\u003e addresses the emotional and motivational dimensions of fundraising better than any other book I know. It contains more intimate pen-portraits of donors and more analysis not just of how they think and behave, but also of how they feel and why they respond as they do. It deserves a space on every fundraiser's bookshelf.\"\u003cbr\u003e— Ken Burnett, author of \u003cem\u003eRelationship Fundraising\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"I like this book - and you will, too. It's full of real-life stories about people like you and me. Fraser's curiosity and intriguing exploration made me think a lot and smile even more. Fraser offers us thoughtful insights and a healthy dose of soulful inspiration.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, author of \u003cem\u003eStrategic Fund Development\u003c\/em\u003e and co-author of \u003cem\u003eKeep Your Donors\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003e3D Philanthropy\u003c\/em\u003e is an energetic and highly engaging look at why your donors do what they do. Even better, you'll find powerful insights into why you do what you do.\"\u003cbr\u003e— David Love, Canada's leading environmental fundraiser\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-89-4 Civil Sector Press 2011 \u003cbr\u003e232 pages soft cover \/ 8.5 x 5.5 in \/ 258 gr (9 ounces)\u003c\/p\u003e","published_at":"2014-05-26T15:22:03-04:00","created_at":"2014-05-26T15:22:03-04:00","vendor":"Fraser Green","type":"Soft cover","tags":[],"price":3600,"price_min":3600,"price_max":3600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":766409469,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c182","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"3D Philanthropy","public_title":null,"options":["Default Title"],"price":3600,"weight":258,"compare_at_price":null,"inventory_quantity":66,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-front.jpg?v=1557950613","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-back.jpg?v=1557950613"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-front.jpg?v=1557950613","options":["Title"],"media":[{"alt":null,"id":21828796451,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-front.jpg?v=1557950613"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-front.jpg?v=1557950613","width":500},{"alt":null,"id":21828829219,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-back.jpg?v=1557950613"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/3d-philanthropy-back.jpg?v=1557950613","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003e3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls\u003c\/h4\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/3D_Philanthropy_Chap_1.pdf?336\" rel=\"noopener noreferrer\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca target=\"_blank\" href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/3D_Philanthropy_ToC.pdf?336\" rel=\"noopener noreferrer\"\u003eTable of Contents \u003c\/a\u003e~ \u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003emp3 author interview\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAt the end of the day, donors are just people. And people go through their days moving between their three natural dimensions – the intellectual, the emotional and the spiritual. If we really want to connect deeply with our donors, we must learn to reach their heads, their hearts AND their souls.\u003c\/p\u003e\n\u003cp\u003eFor the first time ever, a book tells fundraisers how to connect with donors in all three dimensions.\u003c\/p\u003e\n\u003cp\u003eThe economics of philanthropy is actually startlingly simple. Loyal donors are the economic engine of any charity's database. Donor loyalty has become the holy grail of fundraising. 3D Philanthropy is really a donor loyalty handbook. To understand 3D Philanthropy is to know how to build donor loyalty. Fundraisers who do that well will prosper.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #3d85c6;\"\u003e\u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003eJanet Gadeski and Fraser Green talk about 3D - \u003c\/a\u003e\u003ca target=\"_blank\" href=\"http:\/\/www.charityinfo.ca\/downloads\/20120919\" rel=\"noopener noreferrer\"\u003eget the mp3 interview here\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eWhat people are saying about \u003cem\u003e3D Philanthropy\u003c\/em\u003e:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003e3D Philanthropy\u003c\/em\u003e addresses the emotional and motivational dimensions of fundraising better than any other book I know. It contains more intimate pen-portraits of donors and more analysis not just of how they think and behave, but also of how they feel and why they respond as they do. It deserves a space on every fundraiser's bookshelf.\"\u003cbr\u003e— Ken Burnett, author of \u003cem\u003eRelationship Fundraising\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"I like this book - and you will, too. It's full of real-life stories about people like you and me. Fraser's curiosity and intriguing exploration made me think a lot and smile even more. Fraser offers us thoughtful insights and a healthy dose of soulful inspiration.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, author of \u003cem\u003eStrategic Fund Development\u003c\/em\u003e and co-author of \u003cem\u003eKeep Your Donors\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003e3D Philanthropy\u003c\/em\u003e is an energetic and highly engaging look at why your donors do what they do. Even better, you'll find powerful insights into why you do what you do.\"\u003cbr\u003e— David Love, Canada's leading environmental fundraiser\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-895589-89-4 Civil Sector Press 2011 \u003cbr\u003e232 pages soft cover \/ 8.5 x 5.5 in \/ 258 gr (9 ounces)\u003c\/p\u003e"}
You may also like:
3D Philanthropy
$36.00
3D Philanthropy: Make your donors love you by connecting with their minds, hearts and souls See Excerpt ~ Table of Contents ~ mp3...
{"id":1488445898787,"title":"30 Letters that Changed the World","handle":"30-letters-that-changed-the-world","description":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e","published_at":"2019-10-10T12:14:48-04:00","created_at":"2018-11-18T08:59:50-05:00","vendor":"Steve Thomas","type":"Soft cover","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":6500,"compare_at_price_min":6500,"compare_at_price_max":6500,"compare_at_price_varies":false,"variants":[{"id":13630360125475,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z257","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"30 Letters that Changed the World","public_title":null,"options":["Default Title"],"price":4995,"weight":0,"compare_at_price":6500,"inventory_quantity":3,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238","options":["Title"],"media":[{"alt":null,"id":5231328919587,"position":1,"preview_image":{"aspect_ratio":0.755,"height":445,"width":336,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238"},"aspect_ratio":0.755,"height":445,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/30-letters.png?v=1570722238","width":336}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e"}
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30 Letters that Changed the World
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{"id":30122967056,"title":"11 Questions Every Donor Asks","handle":"11-questions-every-donor-asks","description":"\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously\u003c\/strong\u003e by Harvey McKinnon\u003c\/p\u003e\n\u003cp\u003eThere is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. \u003c\/p\u003e\n\u003cp\u003eYears from now don't be surprised if \u003cem\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave \u003c\/em\u003eis singled out as a watershed book in the field of fundraising.\u003c\/p\u003e\n\u003cp\u003ePeople might well point to Harvey McKinnon's work and say, \"That's when the conversation with our donors changed - literally.\" And they'd be right.\u003c\/p\u003e\n\u003cp\u003eMcKinnon has identified 11 core questions, ranging from \"Why me?\" to \"Will my gift make a difference?\" to \"Will I have a say over how you use my gift?\" And the suggested answers are illuminating.\u003c\/p\u003e\n\u003cp\u003eOne thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to \"Do this\" or \"Do that,\" the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.\u003c\/li\u003e\n\u003cli\u003eHow the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.\u003c\/li\u003e\n\u003cli\u003eHow by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.\u003c\/li\u003e\n\u003cli\u003eHow by artful negotiation the head of fundraising for a leading HIV\/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful.\u003c\/li\u003e\n\u003cli\u003eHow with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJerold Panas, who knows a thing or two about fundraising, calls The 11 Questions \"A beautifully polished gem, with real-life stories that unerringly hit their mark.\" That's high praise from America's grandmaster of philanthropy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2022-09-07T19:21:24-04:00","created_at":"2017-11-14T16:53:40-05:00","vendor":"Harvey McKinnon","type":"Soft cover","tags":[],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":250533445648,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z253","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"11 Questions Every Donor Asks","public_title":null,"options":["Default Title"],"price":3700,"weight":200,"compare_at_price":null,"inventory_quantity":7,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227","options":["Title"],"media":[{"alt":null,"id":26578628280482,"position":1,"preview_image":{"aspect_ratio":0.655,"height":397,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227"},"aspect_ratio":0.655,"height":397,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously\u003c\/strong\u003e by Harvey McKinnon\u003c\/p\u003e\n\u003cp\u003eThere is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. \u003c\/p\u003e\n\u003cp\u003eYears from now don't be surprised if \u003cem\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave \u003c\/em\u003eis singled out as a watershed book in the field of fundraising.\u003c\/p\u003e\n\u003cp\u003ePeople might well point to Harvey McKinnon's work and say, \"That's when the conversation with our donors changed - literally.\" And they'd be right.\u003c\/p\u003e\n\u003cp\u003eMcKinnon has identified 11 core questions, ranging from \"Why me?\" to \"Will my gift make a difference?\" to \"Will I have a say over how you use my gift?\" And the suggested answers are illuminating.\u003c\/p\u003e\n\u003cp\u003eOne thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to \"Do this\" or \"Do that,\" the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.\u003c\/li\u003e\n\u003cli\u003eHow the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.\u003c\/li\u003e\n\u003cli\u003eHow by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.\u003c\/li\u003e\n\u003cli\u003eHow by artful negotiation the head of fundraising for a leading HIV\/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful.\u003c\/li\u003e\n\u003cli\u003eHow with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJerold Panas, who knows a thing or two about fundraising, calls The 11 Questions \"A beautifully polished gem, with real-life stories that unerringly hit their mark.\" That's high praise from America's grandmaster of philanthropy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}
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{"id":251873453,"title":"(me)volution","handle":"me-volution","description":"\u003cp\u003e\u003cstrong\u003e(me)volution: Change begins with me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_Intro.pdf?337\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volutionTOC.pdf?320\"\u003eTable of Contents\u003c\/a\u003e \u003cspan\u003e~\u003c\/span\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_contributors.pdf?356\"\u003eAuthor Bios\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003ePDF version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eJon Duschinsky was recently named #2 of Top Communicators in Philanthropy, Social Innovation and Fundraising - second only to Bill Clinton. Read Jon's ground-breaking book, a book that chronicles how ordinary people can change the world.\u003cspan style=\"color: #444444;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe height=\"315\" width=\"560\" src=\"\/\/www.youtube.com\/embed\/EmqmRwYuMbY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e\u003cstrong\u003e(me)volution: Change Begins With Me\u003c\/strong\u003e\u003c\/em\u003e authors Tony Myers and Jon Duschinsky share a model of how ordinary people transition from having a great, powerful idea about changing something, to building a movement that actually changes it.\u003c\/p\u003e\n\u003cp\u003eContributors to this book include: Ken Burnett, Fraser Green, Simone Joyaux, Tom Ahern, Jana Ledvinova and Kay Sprinkel Grace.\u003cbr\u003e\u003cbr\u003eIt is about seeing and hearing how others have changed their world and mapping that experience so that it can be shared.\u003cbr\u003e\u003cbr\u003eThe stories they share provide the real reason for the book - to help us, as individuals, understand our own power to change the world.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e(me)volution\u003c\/em\u003e shows us how others have done it, turning their experience into a model that we can all follow. \u003cem\u003e(me)volution\u003c\/em\u003e is a wake up call to us all. It is a confidence-booster to help us remember that we all have both the ability and the tools to ignite passions and set the world on fire - should we choose to.\u003cbr\u003e\u003cbr\u003eThe ordinary people who are the heroes of this book have all changed the world, and they have provided a path, that now, for the very first time, we can all follow. This is the path, the journey of (me)volution.\u003cbr\u003e\u003cbr\u003eUnlike anything else you will read this year, \u003cem\u003e(me)volution\u003c\/em\u003e will help you make your mark, build your legacy and make your difference. Because all change begins with me. Or in this case, it begins with you.\u003cbr\u003e\u003cbr\u003eISBN 978-1895589-98-6 Civil Sector Press 2012\u003cbr\u003e165 pages soft cover \/ 9 x 6 in \/ 221 gr (7.8 ounces)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-02-28T10:46:00-05:00","created_at":"2014-02-28T12:15:51-05:00","vendor":"Jon Duschinsky and Dr. Tony Myers","type":"Soft cover","tags":[],"price":2699,"price_min":2699,"price_max":2699,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":573947013,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c190","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"(me)volution - soft cover","public_title":"soft cover","options":["soft cover"],"price":2699,"weight":221,"compare_at_price":null,"inventory_quantity":76,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/mevolution-cover.jpg?v=1557950382"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/mevolution-cover.jpg?v=1557950382","options":["Title"],"media":[{"alt":null,"id":17825103907,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/mevolution-cover.jpg?v=1557950382"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/mevolution-cover.jpg?v=1557950382","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e(me)volution: Change begins with me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_Intro.pdf?337\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volutionTOC.pdf?320\"\u003eTable of Contents\u003c\/a\u003e \u003cspan\u003e~\u003c\/span\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_contributors.pdf?356\"\u003eAuthor Bios\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003ePDF version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eJon Duschinsky was recently named #2 of Top Communicators in Philanthropy, Social Innovation and Fundraising - second only to Bill Clinton. Read Jon's ground-breaking book, a book that chronicles how ordinary people can change the world.\u003cspan style=\"color: #444444;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe height=\"315\" width=\"560\" src=\"\/\/www.youtube.com\/embed\/EmqmRwYuMbY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e\u003cstrong\u003e(me)volution: Change Begins With Me\u003c\/strong\u003e\u003c\/em\u003e authors Tony Myers and Jon Duschinsky share a model of how ordinary people transition from having a great, powerful idea about changing something, to building a movement that actually changes it.\u003c\/p\u003e\n\u003cp\u003eContributors to this book include: Ken Burnett, Fraser Green, Simone Joyaux, Tom Ahern, Jana Ledvinova and Kay Sprinkel Grace.\u003cbr\u003e\u003cbr\u003eIt is about seeing and hearing how others have changed their world and mapping that experience so that it can be shared.\u003cbr\u003e\u003cbr\u003eThe stories they share provide the real reason for the book - to help us, as individuals, understand our own power to change the world.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e(me)volution\u003c\/em\u003e shows us how others have done it, turning their experience into a model that we can all follow. \u003cem\u003e(me)volution\u003c\/em\u003e is a wake up call to us all. It is a confidence-booster to help us remember that we all have both the ability and the tools to ignite passions and set the world on fire - should we choose to.\u003cbr\u003e\u003cbr\u003eThe ordinary people who are the heroes of this book have all changed the world, and they have provided a path, that now, for the very first time, we can all follow. This is the path, the journey of (me)volution.\u003cbr\u003e\u003cbr\u003eUnlike anything else you will read this year, \u003cem\u003e(me)volution\u003c\/em\u003e will help you make your mark, build your legacy and make your difference. Because all change begins with me. Or in this case, it begins with you.\u003cbr\u003e\u003cbr\u003eISBN 978-1895589-98-6 Civil Sector Press 2012\u003cbr\u003e165 pages soft cover \/ 9 x 6 in \/ 221 gr (7.8 ounces)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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