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{"id":1488445898787,"title":"30 Letters that Changed the World","handle":"30-letters-that-changed-the-world","description":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e","published_at":"2019-10-10T12:14:48-04:00","created_at":"2018-11-18T08:59:50-05:00","vendor":"Steve Thomas","type":"Soft cover","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":6500,"compare_at_price_min":6500,"compare_at_price_max":6500,"compare_at_price_varies":false,"variants":[{"id":13630360125475,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z257","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"30 Letters that Changed the World","public_title":null,"options":["Default Title"],"price":4995,"weight":0,"compare_at_price":6500,"inventory_quantity":3,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/30-letters.png?v=1570722238"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/30-letters.png?v=1570722238","options":["Title"],"media":[{"alt":null,"id":5231328919587,"position":1,"preview_image":{"aspect_ratio":0.755,"height":445,"width":336,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/30-letters.png?v=1570722238"},"aspect_ratio":0.755,"height":445,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/30-letters.png?v=1570722238","width":336}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eBy Steve Thomas\u003c\/p\u003e\n\u003cp\u003eExcerpts from Review by Rebecca Davies\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e... at once a memoir, decorative coffee table book, and gossip rag. I love it. In 30 Letters, Steve Thomas exhibits thirty house and acquisition packages, delineating three decades of Canadian history. It’s astonishing the impact great direct mail can have for fundraising and advocacy goals: “We have helped put two clients out of business through the years: the Coalition Against the Death Penalty and the Canadian Coalition on Acid Rain.”\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...Thomas generously displays in full colour the complete package for each, including OEs and response devices. These are some of Canada’s – the world’s – most sophisticated and famous packages..Without telling us, what seems to make these packages work is 1) identifying an enemy for prospects and donors to rail against and 2) it’s all about the outer envelope. Get it opened.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #134f5c;\"\u003e\u003cem\u003e...There’s little quantitative data on the performance of each package showcased (trade secrets?), but, and this is the best part about the book and something you’re unlikely to find elsewhere in print: we get backstories on the pitches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-0-98806-190-3 McThat Press 2012\u003cbr\u003e228 pages Colour soft cover \/ 8 x 10.5 in \/ 900 gr\u003c\/p\u003e"}
You may also like:
30 Letters that Changed the World
$65.00
$49.95
By Steve Thomas Excerpts from Review by Rebecca Davies ... at once a memoir, decorative coffee table book, and gossip...
{"id":30122967056,"title":"11 Questions Every Donor Asks","handle":"11-questions-every-donor-asks","description":"\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously\u003c\/strong\u003e by Harvey McKinnon\u003c\/p\u003e\n\u003cp\u003eThere is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. \u003c\/p\u003e\n\u003cp\u003eYears from now don't be surprised if \u003cem\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave \u003c\/em\u003eis singled out as a watershed book in the field of fundraising.\u003c\/p\u003e\n\u003cp\u003ePeople might well point to Harvey McKinnon's work and say, \"That's when the conversation with our donors changed - literally.\" And they'd be right.\u003c\/p\u003e\n\u003cp\u003eMcKinnon has identified 11 core questions, ranging from \"Why me?\" to \"Will my gift make a difference?\" to \"Will I have a say over how you use my gift?\" And the suggested answers are illuminating.\u003c\/p\u003e\n\u003cp\u003eOne thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to \"Do this\" or \"Do that,\" the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.\u003c\/li\u003e\n\u003cli\u003eHow the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.\u003c\/li\u003e\n\u003cli\u003eHow by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.\u003c\/li\u003e\n\u003cli\u003eHow by artful negotiation the head of fundraising for a leading HIV\/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful.\u003c\/li\u003e\n\u003cli\u003eHow with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJerold Panas, who knows a thing or two about fundraising, calls The 11 Questions \"A beautifully polished gem, with real-life stories that unerringly hit their mark.\" That's high praise from America's grandmaster of philanthropy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2022-09-07T19:21:24-04:00","created_at":"2017-11-14T16:53:40-05:00","vendor":"Harvey McKinnon","type":"Soft cover","tags":[],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":250533445648,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z253","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"11 Questions Every Donor Asks","public_title":null,"options":["Default Title"],"price":3700,"weight":200,"compare_at_price":null,"inventory_quantity":9,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227","options":["Title"],"media":[{"alt":null,"id":26578628280482,"position":1,"preview_image":{"aspect_ratio":0.655,"height":397,"width":260,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227"},"aspect_ratio":0.655,"height":397,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/The11QuestionsEveryDonorAsksandtheAnswersAllDonorsCrave.jpg?v=1662592227","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously\u003c\/strong\u003e by Harvey McKinnon\u003c\/p\u003e\n\u003cp\u003eThere is one secret to securing a gift. Anticipate the questions your would-be donor is almost sure to ask, and have solid answers at the ready. Do that and the gift is yours. \u003c\/p\u003e\n\u003cp\u003eYears from now don't be surprised if \u003cem\u003eThe 11 Questions Every Donor Asks and the Answers All Donors Crave \u003c\/em\u003eis singled out as a watershed book in the field of fundraising.\u003c\/p\u003e\n\u003cp\u003ePeople might well point to Harvey McKinnon's work and say, \"That's when the conversation with our donors changed - literally.\" And they'd be right.\u003c\/p\u003e\n\u003cp\u003eMcKinnon has identified 11 core questions, ranging from \"Why me?\" to \"Will my gift make a difference?\" to \"Will I have a say over how you use my gift?\" And the suggested answers are illuminating.\u003c\/p\u003e\n\u003cp\u003eOne thing is certain: McKinnon is an eloquent instructor. Rather than dryly tell you to \"Do this\" or \"Do that,\" the author punctuates his prose with dramatic real-life stories. And they're highly engaging, each one skillfully selected to drive home a point. You'll discover, for instance:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow a volunteer coached by a nationally known consultant secured a gift of $175,000 without ever once asking for the gift.\u003c\/li\u003e\n\u003cli\u003eHow the chair of a YWCA sparked a first-time gift of $100,000 with a single disarming question from her heart.\u003c\/li\u003e\n\u003cli\u003eHow by sensing his donor's ability to give, a development officer at a technical institute turned a $100,000 gift into a $1 million gift.\u003c\/li\u003e\n\u003cli\u003eHow by artful negotiation the head of fundraising for a leading HIV\/AIDS organization prevented the rock band Queen from donating a vast sum of money to something entirely wasteful.\u003c\/li\u003e\n\u003cli\u003eHow with an exquisite 30-minute presentation, and a double-shot of espresso, the Head of Fundraising for Greenpeace International transformed a $1 million gift into a $10 million gift.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJerold Panas, who knows a thing or two about fundraising, calls The 11 Questions \"A beautifully polished gem, with real-life stories that unerringly hit their mark.\" That's high praise from America's grandmaster of philanthropy.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}
You may also like:
11 Questions Every Donor Asks
$37.00
The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously...
{"id":251873453,"title":"(me)volution","handle":"me-volution","description":"\u003cp\u003e\u003cstrong\u003e(me)volution: Change begins with me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_Intro.pdf?337\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volutionTOC.pdf?320\"\u003eTable of Contents\u003c\/a\u003e \u003cspan\u003e~\u003c\/span\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_contributors.pdf?356\"\u003eAuthor Bios\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003ePDF version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eJon Duschinsky was recently named #2 of Top Communicators in Philanthropy, Social Innovation and Fundraising - second only to Bill Clinton. Read Jon's ground-breaking book, a book that chronicles how ordinary people can change the world.\u003cspan style=\"color: #444444;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe height=\"315\" width=\"560\" src=\"\/\/www.youtube.com\/embed\/EmqmRwYuMbY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e\u003cstrong\u003e(me)volution: Change Begins With Me\u003c\/strong\u003e\u003c\/em\u003e authors Tony Myers and Jon Duschinsky share a model of how ordinary people transition from having a great, powerful idea about changing something, to building a movement that actually changes it.\u003c\/p\u003e\n\u003cp\u003eContributors to this book include: Ken Burnett, Fraser Green, Simone Joyaux, Tom Ahern, Jana Ledvinova and Kay Sprinkel Grace.\u003cbr\u003e\u003cbr\u003eIt is about seeing and hearing how others have changed their world and mapping that experience so that it can be shared.\u003cbr\u003e\u003cbr\u003eThe stories they share provide the real reason for the book - to help us, as individuals, understand our own power to change the world.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e(me)volution\u003c\/em\u003e shows us how others have done it, turning their experience into a model that we can all follow. \u003cem\u003e(me)volution\u003c\/em\u003e is a wake up call to us all. It is a confidence-booster to help us remember that we all have both the ability and the tools to ignite passions and set the world on fire - should we choose to.\u003cbr\u003e\u003cbr\u003eThe ordinary people who are the heroes of this book have all changed the world, and they have provided a path, that now, for the very first time, we can all follow. This is the path, the journey of (me)volution.\u003cbr\u003e\u003cbr\u003eUnlike anything else you will read this year, \u003cem\u003e(me)volution\u003c\/em\u003e will help you make your mark, build your legacy and make your difference. Because all change begins with me. Or in this case, it begins with you.\u003cbr\u003e\u003cbr\u003eISBN 978-1895589-98-6 Civil Sector Press 2012\u003cbr\u003e165 pages soft cover \/ 9 x 6 in \/ 221 gr (7.8 ounces)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-02-28T10:46:00-05:00","created_at":"2014-02-28T12:15:51-05:00","vendor":"Jon Duschinsky and Dr. Tony Myers","type":"Soft cover","tags":[],"price":2699,"price_min":2699,"price_max":2699,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":573947013,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c190","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"(me)volution - soft cover","public_title":"soft cover","options":["soft cover"],"price":2699,"weight":221,"compare_at_price":null,"inventory_quantity":76,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/mevolution-cover.jpg?v=1557950382"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/mevolution-cover.jpg?v=1557950382","options":["Title"],"media":[{"alt":null,"id":17825103907,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/mevolution-cover.jpg?v=1557950382"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/products\/mevolution-cover.jpg?v=1557950382","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003e(me)volution: Change begins with me\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_Intro.pdf?337\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volutionTOC.pdf?320\"\u003eTable of Contents\u003c\/a\u003e \u003cspan\u003e~\u003c\/span\u003e \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/me_volution_contributors.pdf?356\"\u003eAuthor Bios\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003ePDF version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eJon Duschinsky was recently named #2 of Top Communicators in Philanthropy, Social Innovation and Fundraising - second only to Bill Clinton. Read Jon's ground-breaking book, a book that chronicles how ordinary people can change the world.\u003cspan style=\"color: #444444;\"\u003e\u003cbr\u003e\u003cbr\u003e\u003ciframe height=\"315\" width=\"560\" src=\"\/\/www.youtube.com\/embed\/EmqmRwYuMbY\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e\u003cstrong\u003e(me)volution: Change Begins With Me\u003c\/strong\u003e\u003c\/em\u003e authors Tony Myers and Jon Duschinsky share a model of how ordinary people transition from having a great, powerful idea about changing something, to building a movement that actually changes it.\u003c\/p\u003e\n\u003cp\u003eContributors to this book include: Ken Burnett, Fraser Green, Simone Joyaux, Tom Ahern, Jana Ledvinova and Kay Sprinkel Grace.\u003cbr\u003e\u003cbr\u003eIt is about seeing and hearing how others have changed their world and mapping that experience so that it can be shared.\u003cbr\u003e\u003cbr\u003eThe stories they share provide the real reason for the book - to help us, as individuals, understand our own power to change the world.\u003cbr\u003e\u003cbr\u003e\u003cem\u003e(me)volution\u003c\/em\u003e shows us how others have done it, turning their experience into a model that we can all follow. \u003cem\u003e(me)volution\u003c\/em\u003e is a wake up call to us all. It is a confidence-booster to help us remember that we all have both the ability and the tools to ignite passions and set the world on fire - should we choose to.\u003cbr\u003e\u003cbr\u003eThe ordinary people who are the heroes of this book have all changed the world, and they have provided a path, that now, for the very first time, we can all follow. This is the path, the journey of (me)volution.\u003cbr\u003e\u003cbr\u003eUnlike anything else you will read this year, \u003cem\u003e(me)volution\u003c\/em\u003e will help you make your mark, build your legacy and make your difference. Because all change begins with me. Or in this case, it begins with you.\u003cbr\u003e\u003cbr\u003eISBN 978-1895589-98-6 Civil Sector Press 2012\u003cbr\u003e165 pages soft cover \/ 9 x 6 in \/ 221 gr (7.8 ounces)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/mevolution-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
You may also like:
(me)volution
$26.99
(me)volution: Change begins with me See Excerpt ~ Table of Contents ~ Author Bios ~ PDF version Jon Duschinsky was recently named #2...
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