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{"id":7225040928930,"title":"Move With Nature","handle":"move-with-nature","description":"\u003ch4\u003eMove With Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/MWN_sample.pdf?v=1637527832\" title=\"MWN sample\" target=\"_blank\"\u003eSee a sample\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eMove with Nature encourages children to exercise using easy-to-mimic movements seen in nature. Explore a dynamic full body movement routine curated by author and Physiotherapist, \u003cem\u003eAmanda Morin\u003c\/em\u003e. Each page features stimulating and inclusive illustrations by \u003cem\u003eHannah Bursey\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe diverse imagery simplifies movement, and normalizes exercise for children of all ages and abilities…all while having fun!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is printed using 100% post-consumer recycled paper, using biogas as the main energy source. The heavier weight paper is more durable, ideal for children's books.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-78-5 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e46 pages \/ soft cover \/ 8 x 10 in \/ 400 gr\u003c\/p\u003e","published_at":"2021-11-21T15:53:47-05:00","created_at":"2021-11-19T09:01:08-05:00","vendor":"Amanda Morin","type":"Soft cover","tags":[],"price":1799,"price_min":1799,"price_max":1799,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":41265314234530,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c269","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Move With Nature - soft cover","public_title":"soft cover","options":["soft cover"],"price":1799,"weight":500,"compare_at_price":null,"inventory_quantity":-35,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690","options":["Title"],"media":[{"alt":null,"id":24235469209762,"position":1,"preview_image":{"aspect_ratio":1.192,"height":427,"width":509,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690"},"aspect_ratio":1.192,"height":427,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/MWNcover.jpg?v=1637607690","width":509}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMove With Nature\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/MWN_sample.pdf?v=1637527832\" title=\"MWN sample\" target=\"_blank\"\u003eSee a sample\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eMove with Nature encourages children to exercise using easy-to-mimic movements seen in nature. Explore a dynamic full body movement routine curated by author and Physiotherapist, \u003cem\u003eAmanda Morin\u003c\/em\u003e. Each page features stimulating and inclusive illustrations by \u003cem\u003eHannah Bursey\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eThe diverse imagery simplifies movement, and normalizes exercise for children of all ages and abilities…all while having fun!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is printed using 100% post-consumer recycled paper, using biogas as the main energy source. The heavier weight paper is more durable, ideal for children's books.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eISBN 978-1-927375-78-5 Civil Sector Press 2021\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e46 pages \/ soft cover \/ 8 x 10 in \/ 400 gr\u003c\/p\u003e"}
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Move With Nature
$17.99
Move With Nature See a sample Move with Nature encourages children to exercise using easy-to-mimic movements seen in nature. Explore...
{"id":9910442000,"title":"Melandri Fundraising: Creating stronger donor relationships","handle":"melandri-fundraising","description":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e","published_at":"2016-11-28T15:06:00-05:00","created_at":"2017-09-04T16:29:27-04:00","vendor":"Valerio Melandri","type":"Soft cover","tags":[],"price":4900,"price_min":4900,"price_max":4900,"available":true,"price_varies":false,"compare_at_price":7500,"compare_at_price_min":7500,"compare_at_price_max":7500,"compare_at_price_varies":false,"variants":[{"id":42325975760,"title":"Melandri Fundraising soft cover","option1":"Melandri Fundraising soft cover","option2":null,"option3":null,"sku":"c252","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Melandri Fundraising: Creating stronger donor relationships - Melandri Fundraising soft cover","public_title":"Melandri Fundraising soft cover","options":["Melandri Fundraising soft cover"],"price":4900,"weight":600,"compare_at_price":7500,"inventory_quantity":-347,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-927375-46-4","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","options":["Title"],"media":[{"alt":null,"id":1559339925539,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-front.jpg?v=1557956826","width":500},{"alt":null,"id":1559339892771,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/melandri-fundraising-back.jpg?v=1557956826","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Melandri_TOC.pdf?14433602132078120450\" target=\"_blank\" title=\"Melandri Fundraising TOC\" rel=\"noopener noreferrer\"\u003eTable of Contents\u003c\/a\u003e ~\u003ca href=\"http:\/\/sps.columbia.edu\/nonprofit-management\/faculty\/valerio-melandri\" target=\"_blank\" title=\"Melandri Bio\" rel=\"noopener noreferrer\"\u003e Author Bio\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe main objective of nonprofit organizations is not just to spend as little as possible, but to resolve problems such as hunger in the world, poverty, disease, the loneliness of the elderly, or the suffering of a child. Resolving these problems requires a lot of money, investment, skills and professionalism. All this is the outcome of fundraising!\u003c\/p\u003e\n\u003cp\u003eUnfortunately, what is still taught today - by advisory bodies, the mass media, and even by the very same nonprofit organizations who tell donors \"our overheads are very low\" - is that low fundraising costs are synonymous with an ethical approach to managing an organization.\u003cbr\u003e\u003cbr\u003eNonprofit organizations do an excellent job with the few resources they have available, but if we want them to do more we need to give them more freedom to fundraise. We need to give them greater freedom to invest in fundraising.\u003cbr\u003e\u003cbr\u003eI think that the ethical paradigm proposed by most opinion leaders - namely that lower expenses equals better organizations - is unethical. Even, dare I say it, immoral. This paradigm is a major obstacle to the progress of the nonprofit sector, and thus to the resolution of problems that afflict our society and our lives.\u003cbr\u003e\u003cbr\u003eFundraising is the primary method for providing support to your cause and sustaining your organization over time. Fundraising does not just mean getting as many funds as possible. Above all it is about making your organization as free and independent as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eValerio Melandri\u003c\/strong\u003e is the founder and president of Philanthropy Centro Studi, a fundraising consulting and training company. He is a professor and the Director of the Master in Fundraising program at the University of Bologna and a visiting professor at Columbia University's School of International and Public Affairs (SIPA). Valerio is also chairman of the Festival del Fundraising, the fifth most attended fundraising event in the world.\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003ePraise for \u003cem\u003eMelandri Fundraising\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Melandri offers readers the benefits of his wealth of practical experience as one of Europe's leading fundraisers. But the real reason to buy and use this book is the unique fusion he offers of academic research and the very best of that professional experience and practice. Our sector is awash with 'how-to' texts, but \u003cem\u003eMelandri Fundraising\u003c\/em\u003e truly elevates our learning to the next level allowing readers to reflect on relevant theory and research that should be informing the way that they practice their art. Melandri has created a powerful resource that will offer value for even the most seasoned of professionals.\" \u003cstrong\u003e \u003cbr\u003e\u003c\/strong\u003e— Adrian Sargeant, PhD, Professor of Fundraising and Director Hartsook Centre for Sustainable Philanthropy, University of Plymouth, United Kingdom\u003cbr\u003e\u003cbr\u003e\"Valerio has been a catalyst in the Italian fundraising sector for many years and his latest book strengthens his reputation as a great teacher with a 360-degree perspective on how to fundraise at the highest level. This is a book to read and put into practice immediately.\" \u003cbr\u003e— Chris Innes, Head of International Global Fundraising, Save the Children International\u003cbr\u003e\u003cbr\u003e\"Thank you, Valerio, for this powerful call to action. Keep reading, folks. This book is full of so much information and advice.\" \u003cbr\u003e— Simone P. Joyaux, ACFRE, Adv Dip\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMelandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul\u003c\/em\u003e\u003cbr\u003e\u003cspan style=\"color: #444444;\"\u003eISBN 978-1-927375-46-4 Civil Sector Press 2017\u003cbr\u003e\u003c\/span\u003e358 pages soft cover \/ 6 x 9 in \u003c\/p\u003e"}
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Melandri Fundraising: Creating stronger donor relationships
$75.00
$49.00
Melandri Fundraising: Creating stronger donor relationships to sustain your nonprofit for the really long haul Table of Contents ~ Author Bio...
{"id":319665693,"title":"Marketing To Win","handle":"marketing-to-win","description":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2014-05-26T20:48:43-04:00","created_at":"2014-05-26T20:48:43-04:00","vendor":"Susan Sommers","type":"Soft cover","tags":[],"price":4400,"price_min":4400,"price_max":4400,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":766800845,"title":"Marketing To Win soft cover","option1":"Marketing To Win soft cover","option2":null,"option3":null,"sku":"c102","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Marketing To Win - Marketing To Win soft cover","public_title":"Marketing To Win soft cover","options":["Marketing To Win soft cover"],"price":4400,"weight":499,"compare_at_price":null,"inventory_quantity":-10,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","options":["Title"],"media":[{"alt":null,"id":21831385123,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-front.jpg?v=1557956914","width":500},{"alt":null,"id":21831417891,"position":2,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/marketing-to-win-back.jpg?v=1557956914","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eMarketing to Win: Creating and Sustaining your Non-Profit Brand\u003c\/h4\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_Chap_1.pdf?356\" target=\"_blank\"\u003eSee Excerpt\u003c\/a\u003e ~ \u003ca href=\"https:\/\/hilborn-bookroom.myshopify.com\/files\/1\/0384\/1865\/files\/Marketing_to_Win_ToC.pdf?356\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e ~ \u003ca href=\"http:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003ePDF Version\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eNon-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.\u003c\/p\u003e\n\u003cp\u003eThis book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #741b47;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003eWhat people are saying about \u003cem\u003eMarketing To Win\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\"Coach, mentor, PR \u0026amp; media guru; all words to describe this dynamic woman who continues to captivate audiences across North America. Now to have Susan’s wealth of marketing experience available in these pages is priceless!\"\u003cbr\u003e— Cynthia O’Neill President High Altitude Thinking Inc.\u003c\/p\u003e\n\u003cp\u003e\"I’ve always had a particular admiration for Susan Sommers. Although we’ve had some amazing one-on-one conversations over the years, it is her presence in a large room with an attentive crowd fixed on learning all the tips she is handing them with joy, gusto and heart where she really shines. Susan knows her stuff. She’s been in the business long enough to appreciate it from both aspects – as the “marketer” and the business person keen on making that production a success. What I appreciate most is her straightforwardness, her practical approach in a world of gizmos and gimmicks, and her understanding of what actually does work in the scheme of things. She is able to get the reader organized, thinking ahead, challenged by some new concepts and pushed in a direction that is proven successful. \u003cem\u003eMarketing to Win\u003c\/em\u003e is the culmination of all that is remarkable about Susan Sommers and the expertise she is willing to share with her readers.\"\u003cbr\u003e— Carol Gamble, Volunteer Services, Outreach, Toronto\u003c\/p\u003e\n\u003cp\u003e\"Susan Sommers taught us everything we know about marketing and branding our small non-profit. Measuring just 5 feet, she is a little dynamo who gets it, and knows how to do it all on a budget of nothing. If this book doesn’t help you improve what you are doing now, then I don’t know what will. Buy \u003cem\u003eMarketing to Win\u003c\/em\u003e, it will be one of the best decisions you’ll ever make.\"\u003cbr\u003e— Jane O’Hare, Chief Development \u0026amp; Marketing Officer, Alzheimer Society of Toronto\u003c\/p\u003e\n\u003cp\u003eISBN 978-1895589-62-2 Civil Sector Press 2009 \u003cbr\u003e247 pages soft cover \/ 10 x 7 in \/ 499 gr (1.1 lb)\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/marketing-to-win-pdf\"\u003e\u003cstrong\u003eBuy the PDF version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Marketing To Win
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{"id":7696222519458,"title":"Making a Case Your Donors Will Love","handle":"making-a-case-your-donors-will-love","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2023-02-09T13:06:10-05:00","created_at":"2022-10-10T19:14:14-04:00","vendor":"Jerold Panas","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717628039330,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e028","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Making a Case Your Donors Will Love - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-56,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655","options":["Title"],"media":[{"alt":null,"id":26826162274466,"position":1,"preview_image":{"aspect_ratio":0.644,"height":404,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655"},"aspect_ratio":0.644,"height":404,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Making-a-Case.jpg?v=1665443655","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMaking a Case Your Donors Will Love: The Secret to Selling the Dream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou have a worthy project AND you've identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America's wunderkind fundraiser, shows you the way. On one level, the book is a how-to guide. You learn to present your cause in its most irresistible light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou become confident fielding the questions your donors will ask. You discover deft ways to use stories and statistics to enliven your cause. But the book is also a roadmap to your donor's mind. You learn what makes philanthropists tick, what motivates them to write out sizable checks, what they look for in solicitors, and how to earn their loyalty for years to come. Complements The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/making-a-case-your-donors-will-love-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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Making a Case Your Donors Will Love
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{"id":7696220881058,"title":"If Only You'd Known, You Would Have Raised So Much More","handle":"if-only-youd-known-you-would-have-raised-so-much-more","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-10T19:13:40-04:00","created_at":"2022-10-10T19:13:40-04:00","vendor":"Tom Ahern","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717624402082,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e011","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"If Only You'd Known, You Would Have Raised So Much More - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-15,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620","options":["Title"],"media":[{"alt":null,"id":26826155393186,"position":1,"preview_image":{"aspect_ratio":0.668,"height":389,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620"},"aspect_ratio":0.668,"height":389,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/If-Only-You_d-Known.jpg?v=1665443620","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIf Only You'd Known, You Would Have Raised So Much More: Airtight Answers to 40 Questions Essential to Your Fundraising Success\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget any conjecture you've heard. Ignore the anecdotal advice. At last you have airtight answers to 40 questions crucial to your fundraising success. In his book, If Only You'd Known, You Would Have Raised So Much More, Tom Ahern provides proof-positive answers to questions such as: How old is the typical donor? How long do donors stick around? How quickly should you thank a first-time donor? Should you include an ask in your thank-you letter? How often in a single appeal can you ask for a gift? How often can you ask without driving away donors? What's the best length for a direct mail letter? What is the number one reason you lose donors? Which sequence of gift amounts raises the most, smallest to largest or largest to smallest?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn total, you'll find 40 definitive answers, each one world-sourced from top fundraising practitioners, creative agencies, and veteran researchers working in seven different countries. Ahern writes in his signature style: fast, friendly, funny, plain-talking ... even blunt when the occasion demands. And his incontestable findings are critical to small and big nonprofits alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/if-only-youd-known-you-would-have-raised-so-much-more-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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If Only You'd Known, You Would Have Raised So Much More
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{"id":8172901761186,"title":"How to Talk About Legacy Giving","handle":"how-to-talk-about-legacy-giving","description":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e","published_at":"2024-02-09T16:29:36-05:00","created_at":"2024-02-08T15:02:23-05:00","vendor":"Aimée Lindenberger","type":"Soft cover","tags":[],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":2900,"compare_at_price_min":2900,"compare_at_price_max":2900,"compare_at_price_varies":false,"variants":[{"id":44047093039266,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"c274","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Talk About Legacy Giving - soft cover","public_title":"soft cover","options":["soft cover"],"price":3200,"weight":500,"compare_at_price":2900,"inventory_quantity":-66,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","options":["Title"],"media":[{"alt":null,"id":30086220284066,"position":1,"preview_image":{"aspect_ratio":0.647,"height":2550,"width":1650,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601"},"aspect_ratio":0.647,"height":2550,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/LegacyBook1FrontCover.jpg?v=1710854601","width":1650},{"alt":null,"id":29822753112226,"position":2,"preview_image":{"aspect_ratio":0.705,"height":1250,"width":881,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601"},"aspect_ratio":0.705,"height":1250,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/comingsoon.jpg?v=1710854601","width":881}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHow to Talk about Legacy Giving: Your guide to creating inspiring legacy messages\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 1 in the \"\u003cem\u003eLegacy Giving Essentials*\u003c\/em\u003e series by Aimée Lindenberger\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca title=\"Legacy Giving Table of Contents\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_TOC.pdf?v=1707423518\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e\u003cspan\u003e | \u003c\/span\u003e\u003ca style='title=\"Legacy' giving sample href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Legacy_Giving_Foreword.pdf?v=1707423518\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHow to Talk About Legacy Giving\u003c\/em\u003e is a comprehensive guide for nonprofits looking to navigate the unique landscape of legacy giving messaging with authenticity and effectiveness. Using the foundations of legacy giving decision-making research, it delves into the distinct nuances of legacy giving messaging, and provides readers with practical tools and frameworks to craft compelling messages that resonate with donors' values, ensuring a lasting impact on the organization's mission.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #2b00ff;\"\u003eAdvance Praise for \u003cem\u003eHow to Talk about Legacy Giving\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Aimée Lindenberger dives deep into the heart - and mind - of the legacy giving decision. She transforms research and theory into real-world practice that will make a massive difference for your organization. When you are ready to be inspired, and be inspiring, grab a copy of How to Talk about Legacy Giving!”\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eRussell N. James III, J.D., Ph.D., CFP®\u003cbr\u003eProfessor \u0026amp; CH Foundation Chair in Personal Financial Planning\u003cbr\u003eDirector of Graduate Studies in Charitable Planning\u003cbr\u003eTexas Tech University\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e“Behold, fundraisers! North America's Great Wealth Transfer is underway... and yet will skip most charities. Why? Because nonprofits still don't know how to sell legacy giving all that well! Aimée Lindenberger's speedy new how-to book is your cure.”\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTom Ahern\u003cbr\u003eAhern Donor Communications\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e*The \u003cem data-mce-fragment=\"1\"\u003eLegacy Giving Essentials\u003c\/em\u003e series\u003c\/strong\u003e will consist of five ground-breaking books:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eBook 2 arrives in spring of 2025 - Pre-order now!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/how-to-engage-potential-legacy-donors\" title=\"How To Engage Potential Donors\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Engage Potential Legacy Donors: Your Guide to Initial Outreach and Connection\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #2b00ff;\"\u003eComing out in 2026, 2027 and 2028 will be the last three books in this series:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Cultivate Legacy Gift Commitments: Your Guide to Moving Interest to Action\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Steward Legacy Donors: Your Guide to Deepening Legacy Donor Relationships\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: #2b00ff;\"\u003e\u003cem\u003eHow to Expand the Legacy Conversation: Your Guide to Engaging Next of Kin, Honouring Memories, and More\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: #2b00ff;\"\u003e^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBook 1: ISBN 978-1-998796-11-3 | Civil Sector Press 2024 | soft cover \u003c\/p\u003e"}
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{"id":7696220389538,"title":"How to Raise $500 to $5000 From Almost Anyone","handle":"how-to-raise-500-to-5000-from-almost-anyone","description":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Raise $500 to $5000 From Almost Anyone: A 1-Hour Guide for Board Members, Volunteers and Staff\u003c\/strong\u003e by Andy Robinson, is a proven, uncomplicated strategy for raising a substantial sum of money efficiently and in a hurry. Written for nonprofit board members, only an hour to read.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou need money, you have a board - what's the quickest way to improve your bottom line? Hint: You go where the easier money is. As Andy Robinson shows in How to Raise $500 to $5000 from Almost Anyone: These gifts don't require intensive research, donor cultivation is minimized, soliciting is simple and straightforward, your campaign can be launched, and concluded, in a span of weeks or months. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn essence, Robinson has produced the Everyman's guide to asking - a proven, uncomplicated strategy for raising a substantial sum of money efficiently and in a hurry. Complements David Lansdowne's book, Fund Raising Realities Every Board Member Must Face.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-10-10T19:13:31-04:00","created_at":"2022-10-10T19:13:31-04:00","vendor":"Andy Robinson","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623648418,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e005","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Raise $500 to $5000 From Almost Anyone - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-11,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Raise-_500-to-_5000.jpg?v=1665443611"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Raise-_500-to-_5000.jpg?v=1665443611","options":["Title"],"media":[{"alt":null,"id":26826154049698,"position":1,"preview_image":{"aspect_ratio":0.647,"height":402,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Raise-_500-to-_5000.jpg?v=1665443611"},"aspect_ratio":0.647,"height":402,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Raise-_500-to-_5000.jpg?v=1665443611","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Raise $500 to $5000 From Almost Anyone: A 1-Hour Guide for Board Members, Volunteers and Staff\u003c\/strong\u003e by Andy Robinson, is a proven, uncomplicated strategy for raising a substantial sum of money efficiently and in a hurry. Written for nonprofit board members, only an hour to read.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou need money, you have a board - what's the quickest way to improve your bottom line? Hint: You go where the easier money is. As Andy Robinson shows in How to Raise $500 to $5000 from Almost Anyone: These gifts don't require intensive research, donor cultivation is minimized, soliciting is simple and straightforward, your campaign can be launched, and concluded, in a span of weeks or months. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn essence, Robinson has produced the Everyman's guide to asking - a proven, uncomplicated strategy for raising a substantial sum of money efficiently and in a hurry. Complements David Lansdowne's book, Fund Raising Realities Every Board Member Must Face.\u003c\/span\u003e\u003c\/p\u003e"}
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{"id":7696220324002,"title":"How to Make Your Board Dramatically More Effective, Starting Today","handle":"how-to-make-your-board-dramatically-more-effective-starting-today","description":"\u003cp\u003e\u003cstrong\u003eHow to Make Your Board Dramatically More Effective, Starting Today: A Board Member's Guide to Asking the Right Questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA high-performing, diligent board that takes its responsibilities seriously is the Holy Grail of nearly every nonprofit in the U.S. Such a board means more money raised, swifter policy decisions, steady governance, and less Advil for the CEO. But can you realistically get there from here? Can you put your average or good board on the road to greatness?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Indeed you can, says Gayle Gifford, and you're closer than you think. Gifford's approach is as fresh as a morning-picked berry. She doesn't lecture, doesn't scold, doesn't harangue. Instead she challenges your board to transform itself by answering a series of probing questions. As your board answers (and sometimes debates) each one, they simultaneously take stock of the overall job they're doing - or not doing. All without delay or the help of an expensive board consultant!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2022-10-10T19:13:30-04:00","created_at":"2022-10-10T19:13:30-04:00","vendor":"Gayle Gifford","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42717623582882,"title":"soft cover","option1":"soft cover","option2":null,"option3":null,"sku":"e004","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Make Your Board Dramatically More Effective, Starting Today - soft cover","public_title":"soft cover","options":["soft cover"],"price":3700,"weight":300,"compare_at_price":null,"inventory_quantity":-20,"inventory_management":null,"inventory_policy":"deny","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Make-Your-Board-Dram.jpg?v=1665443610"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Make-Your-Board-Dram.jpg?v=1665443610","options":["Title"],"media":[{"alt":null,"id":26826153885858,"position":1,"preview_image":{"aspect_ratio":0.648,"height":401,"width":260,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Make-Your-Board-Dram.jpg?v=1665443610"},"aspect_ratio":0.648,"height":401,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/How-to-Make-Your-Board-Dram.jpg?v=1665443610","width":260}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eHow to Make Your Board Dramatically More Effective, Starting Today: A Board Member's Guide to Asking the Right Questions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA high-performing, diligent board that takes its responsibilities seriously is the Holy Grail of nearly every nonprofit in the U.S. Such a board means more money raised, swifter policy decisions, steady governance, and less Advil for the CEO. But can you realistically get there from here? Can you put your average or good board on the road to greatness?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e Indeed you can, says Gayle Gifford, and you're closer than you think. Gifford's approach is as fresh as a morning-picked berry. She doesn't lecture, doesn't scold, doesn't harangue. Instead she challenges your board to transform itself by answering a series of probing questions. As your board answers (and sometimes debates) each one, they simultaneously take stock of the overall job they're doing - or not doing. All without delay or the help of an expensive board consultant!\u003c\/span\u003e\u003c\/p\u003e"}
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{"id":7715933651106,"title":"How to Create Lifelong Donors Through Monthly Giving","handle":"how-to-create-lifelong-donors-through-monthly-giving-1","description":"\u003cp\u003e\u003cstrong\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll rejoice \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor\u003c\/span\u003e\u003cspan\u003e you’ll grimace when you read Harvey McKinnon’s new book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/span\u003e\u003cspan\u003e. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePractically ANY organization can attract monthly donors.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEven if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eYour file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWith great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eISBN 978-1-927375-92-1 Civil Sector Press 2022\u003cbr\u003eOriginally published by Emerson \u0026amp; Church (March 2020)\u003cbr\u003esoft cover | 6 x 9 in | 144 pages\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/emerson-church\/products\/how-to-create-lifelong-donors-through-monthly-giving-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e","published_at":"2022-10-31T11:46:27-04:00","created_at":"2022-10-31T11:46:26-04:00","vendor":"Harvey McKinnon","type":"Soft cover","tags":["Emerson \u0026 Church"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42782638309538,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"e019","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How to Create Lifelong Donors Through Monthly Giving","public_title":null,"options":["Default Title"],"price":3700,"weight":0,"compare_at_price":null,"inventory_quantity":-8,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/how-to-create-lifelong-donors.jpg?v=1667231188"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/how-to-create-lifelong-donors.jpg?v=1667231188","options":["Title"],"media":[{"alt":null,"id":26946755264674,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/how-to-create-lifelong-donors.jpg?v=1667231188"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/how-to-create-lifelong-donors.jpg?v=1667231188","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cstrong\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/EandC-discount-table2023_480x480.jpg?v=1682364005\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll rejoice \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor\u003c\/span\u003e\u003cspan\u003e you’ll grimace when you read Harvey McKinnon’s new book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Create Lifelong Donors Through Monthly Giving\u003c\/span\u003e\u003cspan\u003e. If you have a monthly donor program, you’ll rejoice because you’ll discover ways to tweak, enhance, and refine what you’re doing already.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut if you don’t have a program, you’ll grimace at the opportunity you’re squandering by overlooking this proven money-maker. McKinnon, the guru of monthly giving, convincingly shows that:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePractically ANY organization can attract monthly donors.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEven if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eYour file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA majority of those donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd, most importantly, with a robust monthly giving program in place, you’ll have a guaranteed, LOW COST revenue stream you can count on year in and year out.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWith great clarity, McKinnon spells out exactly what you need to know, and what you need to do, to establish or refine your program. His is a laser focus that explores the initial challenges you’ll face, dispels a multitude of misconceptions, and serves up the step by step specifics to undergird your successful effort.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eISBN 978-1-927375-92-1 Civil Sector Press 2022\u003cbr\u003eOriginally published by Emerson \u0026amp; Church (March 2020)\u003cbr\u003esoft cover | 6 x 9 in | 144 pages\u003c\/p\u003e\n\u003ch4\u003e\u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/collections\/emerson-church\/products\/how-to-create-lifelong-donors-through-monthly-giving-ebook\"\u003e\u003cstrong\u003eBuy the eBook version\u003c\/strong\u003e\u003c\/a\u003e\u003c\/h4\u003e"}
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{"id":8192176717986,"title":"How Emotional Marketing Can Save the World","handle":"how-emotional-marketing-can-save-the-world","description":"\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cspan\u003eAs Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","published_at":"2024-02-27T13:52:32-05:00","created_at":"2024-02-27T13:25:27-05:00","vendor":"Nick Thomas","type":"Soft cover","tags":[],"price":4700,"price_min":4700,"price_max":4700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44097874657442,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"c280","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"How Emotional Marketing Can Save the World","public_title":null,"options":["Default Title"],"price":4700,"weight":350,"compare_at_price":null,"inventory_quantity":-26,"inventory_management":"shopify","inventory_policy":"continue","barcode":null,"requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","options":["Title"],"media":[{"alt":null,"id":29910309830818,"position":1,"preview_image":{"aspect_ratio":0.711,"height":360,"width":256,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331"},"aspect_ratio":0.711,"height":360,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/files\/HEMCSTWfrontcover.jpg?v=1709059331","width":256}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cblockquote\u003e\u003c\/blockquote\u003e\n\u003ctable width=\"72\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd width=\"72\"\u003e\n\u003cp\u003e\u003cspan\u003eAs Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions for good causes over the last 40 years. Now he wants to help more fundraisers do the same. In this beautifully illustrated full-colour book, Nick demonstrates the irresistible power of Emotional Marketing to capture the heart of donors and inspire them to give more generously.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAll causes are born from emotion, because it galvanizes people to act. It is up to fundraisers to maintain that emotional pitch. This book shows how it can be done time and again, using over 100 examples of Nick’s target breaking campaigns. There are no theories, just facts, all compiled by one of the UK’s most successful fundraisers. \u003cbr\u003e\u003cbr\u003e Through case studies across all media channels you will discover how you can:\u003cbr\u003e* Ensure your message is one your donors want to hear\u003cbr\u003e* Boost your fundraising success by 100%\u003cbr\u003e* Create memorable multi-media campaigns\u003cbr\u003e* Understand human nature to benefit your mission\u003cbr\u003e* Succeed in difficult economic times\u003cbr\u003e* Drive thousands more supporters towards your cause\u003cbr\u003e* Understand the best emotions to put in service for your charity\u003cbr\u003e\u003cbr\u003eNick will show how you can galvanize your donors to give time and again. His aim is simple: to help you produce more successful marketing, more often; simply by being more emotional. More than ever, charities can offer the very things people desperately seek - unity, hope, optimism and relevance. This book shows you how you can connect their needs with yours to the benefit of both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePraise for \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eHow Emotional Marketing Can Save the World\u003c\/strong\u003e: \u003cstrong data-mce-fragment=\"1\"\u003e \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan style=\"background-color: #ffff00;\"\u003eSee the Reviews section below\u003c\/span\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eISBN 978-1-998796-07-6 Civil Sector Press 2024\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e248 pages soft cover | 7 x 10 in | 350 gr | full-colour\u003cbr\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e"}
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How Emotional Marketing Can Save the World
$47.00
As Founder and Creative Director of charity specialists Target Direct, Tangible and Campfire, Nick Thomas has generated hundreds of millions...
{"id":6620325773474,"title":"Hooked on a Feeling","handle":"hooked-on-a-feeling","description":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2021-03-22T17:04:02-04:00","created_at":"2021-03-22T09:41:54-04:00","vendor":"Francesco Ambrogetti","type":"Soft cover","tags":[],"price":4700,"price_min":4700,"price_max":4700,"available":true,"price_varies":false,"compare_at_price":4700,"compare_at_price_min":4700,"compare_at_price_max":4700,"compare_at_price_varies":false,"variants":[{"id":39488323354786,"title":"Hooked on a Feeling soft cover","option1":"Hooked on a Feeling soft cover","option2":null,"option3":null,"sku":"c263","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hooked on a Feeling - Hooked on a Feeling soft cover","public_title":"Hooked on a Feeling soft cover","options":["Hooked on a Feeling soft cover"],"price":4700,"weight":400,"compare_at_price":4700,"inventory_quantity":-58,"inventory_management":null,"inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","options":["Title"],"media":[{"alt":null,"id":20687129739426,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/Hooked-on-a-Feeling-Website.jpg?v=1616439882","width":500},{"alt":null,"id":20687179579554,"position":2,"preview_image":{"aspect_ratio":1.174,"height":167,"width":196,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049"},"aspect_ratio":1.174,"height":167,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/ambrogetti.jpg?v=1616440049","width":196}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003cbr\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003ca title=\"Hooked TOC\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_On_a_Feeling_TOC.pdf?v=1616442879\" target=\"_blank\"\u003eTable of Contents\u003c\/a\u003e | \u003ca title=\"Hooked excerpt\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Hooked_on_a_feeling_INTRO.pdf?v=1616442856\" target=\"_blank\"\u003eExcerpt\u003c\/a\u003e | \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0384\/1865\/files\/Fundraising_Voices_-_Francesco_Ambrogetti_-_Emotionraising.mp3?17386565458917701638\" title=\"Ambrogetti interview\" target=\"_blank\"\u003ePodcast\u003c\/a\u003e | \u003ca href=\"https:\/\/sofii.org\/article\/the-good-suspended-a-video-series\" title=\"The Good Suspended video blog\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVlog \"The Good Suspended\"\u003c\/a\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cspan style=\"background-color: #ffff00;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eIn his landmark book, \u003ca href=\"https:\/\/hilborn-civilsectorpress.com\/products\/emotionraising\" title=\"Emotionraising\" target=\"_blank\"\u003eEmotionraising\u003c\/a\u003e, Francesco Ambrogetti was the first to tell us how to astonish, disturb, seduce, and convince the brain to support good causes. He gathered the best in neuroscience and behavioural science research to show us the theory and on-the-ground proof that emotion works. Now in Hooked on a Feeling — How the passion and devotion for good causes becomes memories and identities, he closes the loop and explains why and how we must convert responses to society’s chronic problems into long-term relationships that will lead to long-term solutions. Leading-edge insights for forward-thinking fundraisers.\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFrancesco Ambrogetti\u003c\/strong\u003e \u003cspan class=\"brz-cp-color7\"\u003eleads the Supporter Engagement for UNICEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. \u003c\/span\u003eFrancesco has over 20 years of fundraising experience with major nonprofit organizations including UNICEF, UNAIDS, UNHCR, MSF, WWF and the Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProfessor of Fundraising at Bologna University and a frequent speaker at international fundraising congresses, Francesco is author of the first Italian Handbook on fundraising for nonprofit organizations and Emotionraising: How to astonish, disturb, seduce, and convince the brain to support good causes. \u003c\/span\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"color: #990000;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cbr\u003ePraise for Hooked on a Feeling\u003cbr\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e“\u003cspan\u003eFranki's \u003cem\u003eEmotionraising\u003c\/em\u003e put all that great science between the covers of a single book. It was the kind of professional courtesy you can never repay. And now we have Franki's explosive update: \u003cem\u003eHooked on a Feeling\u003c\/em\u003e. Are you ready?\u003c\/span\u003e” \u003cbr\u003e— Tom Ahern, Author\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e“\u003cspan\u003eThe author sets out to answer some hugely practical and valuable questions and to tackle several dilemmas that you won’t find tackled anywhere else. Emotions certainly work powerfully in the short term, but can emotions create long term supporters? Can we build on the initial emotional response and develop an army of advocates and fans in love with our causes, without the need for constantly soliciting them for their extra help, for ever more money?\u003c\/span\u003e”\u003cbr\u003e— Ken Burnett, Author\u003c\/p\u003e\n\u003cem\u003eHooked on a Feeling: How the passion and devotion for good causes become memories and identities\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eISBN 978-1-927375-69-3 | Civil Sector Press 2021\u003cbr\u003e soft cover | 6 x 9 in\u003c\/p\u003e\n\u003c\/div\u003e"}
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Hooked on a Feeling
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Hooked on a Feeling: How the passion and devotion for good causes become memories and identities Table of Contents |...
{"id":35627368464,"title":"Hidden Gold","handle":"hidden-gold-1","description":"\u003ch4\u003eHidden Gold: How monthly giving will build donor loyalty, boost your organization's income, and increase financial stability\u003c\/h4\u003e\n\u003cp\u003eIf your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about one of the fastest growing sectors in fundraising.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eMonthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eA practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eHidden Gold has 208 pages of indispensable information, including dozens of examples of successful direct mail packages.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e\u003cstrong\u003ePraise for \u003cem\u003eHidden Gold\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e“This book will tell you everything you need to know about the most important growth area in fundraising. Harvey reveals the secrets that have helped his clients raise millions of dollars through monthly giving. Hidden Gold is a great read and an essential resource for fundraisers of any size organization.”\u003cbr\u003e— Ken Burnett, Author, Relationship Fundraising\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e“The first book of its kind and it’s wonderful! A very, very important book.”\u003cbr\u003e— Rosemary Oliver, Resource Development Director, Amnesty International\u003c\/p\u003e\n\u003cp class=\"margin-bottom\" em=\"\"\u003e“Author Harvey McKinnon — one of the world’s more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local — provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.”\u003cbr\u003e— Thomas Ahern for Amazon.com\u003c\/p\u003e\n\u003cp class=\"margin-bottom\" em=\"\"\u003eISBN 978-1-566251-22-8\u003cbr\u003e208 pages soft cover \/ 8.5 x 11 in \/ 360 gr\u003c\/p\u003e","published_at":"2022-11-07T11:44:59-05:00","created_at":"2017-11-21T10:58:07-05:00","vendor":"Harvey McKinnon","type":"Soft cover","tags":[],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":300202098704,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"z254","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Hidden Gold","public_title":null,"options":["Default Title"],"price":4995,"weight":360,"compare_at_price":null,"inventory_quantity":-12,"inventory_management":null,"inventory_policy":"deny","barcode":"978-1-566251-22-8","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/hidden-gold_898d3020-7acf-4456-bc40-bf7e56bc0a76.jpg?v=1557955198"],"featured_image":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/hidden-gold_898d3020-7acf-4456-bc40-bf7e56bc0a76.jpg?v=1557955198","options":["Title"],"media":[{"alt":null,"id":1559299981347,"position":1,"preview_image":{"aspect_ratio":0.714,"height":700,"width":500,"src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/hidden-gold_898d3020-7acf-4456-bc40-bf7e56bc0a76.jpg?v=1557955198"},"aspect_ratio":0.714,"height":700,"media_type":"image","src":"\/\/hilborn-civilsectorpress.com\/cdn\/shop\/products\/hidden-gold_898d3020-7acf-4456-bc40-bf7e56bc0a76.jpg?v=1557955198","width":500}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eHidden Gold: How monthly giving will build donor loyalty, boost your organization's income, and increase financial stability\u003c\/h4\u003e\n\u003cp\u003eIf your nonprofit organization does not operate a monthly giving program, Hidden Gold will tell you everything you need to know to get one started. If your organization already has a monthly giving program, you're bound to gain new insights about one of the fastest growing sectors in fundraising.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eMonthly giving appeals not only to younger donors, who find it convenient and easy, but also to older donors, who are more likely to live on a budget. But regardless of their age, monthly donors will often give for decades, are more loyal than even the most consistent annual donors, and are far more likely to leave bequests.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eA practical guide and an invaluable resource, Hidden Gold offers you monthly giving lessons from around the world.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003eHidden Gold has 208 pages of indispensable information, including dozens of examples of successful direct mail packages.\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e\u003cstrong\u003ePraise for \u003cem\u003eHidden Gold\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e“This book will tell you everything you need to know about the most important growth area in fundraising. Harvey reveals the secrets that have helped his clients raise millions of dollars through monthly giving. Hidden Gold is a great read and an essential resource for fundraisers of any size organization.”\u003cbr\u003e— Ken Burnett, Author, Relationship Fundraising\u003c\/p\u003e\n\u003cp class=\"margin-bottom\"\u003e“The first book of its kind and it’s wonderful! A very, very important book.”\u003cbr\u003e— Rosemary Oliver, Resource Development Director, Amnesty International\u003c\/p\u003e\n\u003cp class=\"margin-bottom\" em=\"\"\u003e“Author Harvey McKinnon — one of the world’s more successful fundraisers and a pioneer who has established successful monthly-giving programs in organizations large and small, national and local — provides reader-friendly, step-by-step instructions to help you mine the hidden gold in monthly donations. Practical, comprehensive, with excellent examples. Everything a how-to book should be.”\u003cbr\u003e— Thomas Ahern for Amazon.com\u003c\/p\u003e\n\u003cp class=\"margin-bottom\" em=\"\"\u003eISBN 978-1-566251-22-8\u003cbr\u003e208 pages soft cover \/ 8.5 x 11 in \/ 360 gr\u003c\/p\u003e"}
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Hidden Gold
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Hidden Gold: How monthly giving will build donor loyalty, boost your organization's income, and increase financial stability If your nonprofit...
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